United States
Dancing with the Stars is a creator with a presence on Instagram (3,246,331 followers), YouTube (1,360,000 followers), TikTok (5,600,000 followers), based in United States.
Total Followers +5.4%
10.2M
Across Instagram, YouTube, TikTok
Primary Platform
3.2M followers · 32% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $39K–$91K / IG post
The two-night premiere on Sept. 15–16 features celebs like Jenna Dewan, Tyler Cameron, Giada De Laurentiis, Harry Shum Jr., and Julia Stiles competing for the Mirrorball Trophy.
The new Disney+ competition series saw 12 dancers vie for a spot as a pro on Season 35; winner Adele Zaikman debuted alongside Season 35 celebrity Conner Leavitt.
Wheeler served as the show's musical director from seasons 1 through 17, making him a foundational figure in the series' history.
Wildlife conservationist and TV presenter Robert Irwin, partnered with Witney Carson, took home the trophy on November 25, 2025.
Riding Season 34 momentum, the show announced an expanded live touring production with fan-favorite pro dancers across North America.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +162K +5.0% | +10K +0.7% | +102K +1.8% | +274K |
| Last 30 days | +319K +9.8% | +20K +1.5% | +207K +3.7% | +547K |
| Last 90 days | +334K +10.3% | +20K +1.5% | +205K +3.7% | +559K |
| Last 365 days | +334K +10.3% | +20K +1.5% | +205K +3.7% | +559K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dancing with the Stars is a creator with a presence on Instagram (3,246,331 followers), YouTube (1,360,000 followers), TikTok (5,600,000 followers), based in United States. Their content sits in the reality tv & dance space. Their Instagram bio reads: "Watch Dancing with the Stars live Tuesdays at 8/7c on ABC and Disney+. Next day on Hulu. 🪩". The full audience and engagement breakdown is below.
Dancing with the Stars reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Sonic SVM. Engagement on Instagram runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Dancing with the Stars offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dancing with the Stars's tier (Mega, 10.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Dancing with the Stars now airs live on both ABC and Disney+ simultaneously, making it one of the first major network reality competition shows to simulcast on a streaming platform. Episodes land on Hulu the following day for subscribers who miss the live broadcast.
Dancing with the Stars airs live on Tuesdays at 8/7c on ABC and streams at the same time on Disney+. If you miss it live, new episodes are available on Hulu the next day.
Yes, Jenna Dewan competed as a celebrity contestant on Dancing with the Stars, performing a Tango on Premiere Night. She is known as a trained dancer and actress, which made her one of the more closely watched competitors of her season.
Maura Higgins was partnered with veteran pro dancer Mark Ballas on Dancing with the Stars. The pair performed a Cha Cha to "September" by Earth, Wind & Fire, drawing on Higgins's lively personality from her time on Love Island.
Yes, Dancing with the Stars dedicated a full themed episode to Taylor Swift's music, promoted across social media with the hashtag #dwtsxtaylorswift. Swift-themed nights consistently rank among the show's most-discussed episodes online.
Yes, Dancing with the Stars produces an official podcast, promoted on social media under the hashtag #dwtspodcast. It gives fans extended behind-the-scenes conversations and commentary that go beyond what airs during the live broadcast.
DWTS is well known for special theme weeks where celebrities tailor their routines to a specific artist or era. Recent themes have included Whitney Houston Night, Motown Night, Monster Night, Music Video Night, Disney 100 Night, and a Viral Hits Night, among others.
Dancing with the Stars is genuinely filmed live, which sets it apart from most other reality competition shows. Eliminations happen in real time during the broadcast, and viewers can vote while the episode is still airing.
Dancing with the Stars premiered on ABC in 2005 and has been running for over two decades, making it one of the longest-running competition reality series in American television history. It is adapted from the UK format Strictly Come Dancing and has featured hundreds of celebrity contestants across its many seasons.
The Dancing with the Stars TikTok account is the show's largest single-platform following, surpassing its Instagram audience by a significant margin. TikTok also drives the show's highest engagement rate across all platforms, reflecting how well its performance clips and themed-night highlights travel on short-form video.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dancingwiththestars · Instagram
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