United States
Danalynnkaye is a U.S.-based fitness entrepreneur and content creator whose identity is closely tied to Devotion Nutrition, the protein powder brand she owns and operates.
Total Followers +0.6%
47K
Across Instagram
Primary Platform
YouTube
47K followers · 100% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.3K / IG post
Kaye's brand launched HydroFLEX™, a dye-free, sugar-free, vitamin-packed water enhancer in eight flavors — its first major category expansion beyond protein powder.
Kaye discussed her personal history with binge eating and the founding story of Devotion Nutrition, reaching a medical and wellness-focused audience beyond her core fitness following.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 47,418 | +303 | 4.5% | 3.7 | 8 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +81 +0.2% | +0 +0.0% | +0 +0.0% | +81 |
| Last 30 days | +303 +0.6% | +0 +0.0% | +0 +0.0% | +303 |
| Last 90 days | +4K +9.1% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +9.1% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Devotion Nutrition Health & Nutrition | Founder / owned brand | Long-term | — | |
| QVC Retail / Shopping | Long-term partnership | Long-term | — |
Danalynnkaye is a U.S.-based fitness entrepreneur and content creator whose identity is closely tied to Devotion Nutrition, the protein powder brand she owns and operates. Her content blends founder-led brand promotion with genuine lifestyle storytelling — recipe demos, packing and travel-wellness tips, and glimpses of her life as a mother of three. The tone sits somewhere between polished entrepreneur and relatable everywoman: she'll post a QVC segment one day and a self-deprecating caption about "country a$$ shizzzz" the next. She also hosts a podcast, "Until It's Done," which extends her entrepreneurship-and-mindset messaging beyond short-form content and signals a longer-form audience relationship.
With a micro-tier following on Instagram, Danalynnkaye's standout metric is engagement — running at roughly three times the category median — which points to an audience that is genuinely invested rather than passively scrolling. Her core viewers skew toward millennial women in the 25–34 bracket, a demographic with high purchase intent in the wellness and supplement space. The QVC appearances are particularly telling: they position Devotion Nutrition as a retail-crossover brand, not just a social-native one, and reinforce her credibility as a founder with real commercial traction. For brands in the protein, active-nutrition, or women's wellness space, her tight community and founder authenticity make her a more persuasive partner than her follower count alone might suggest.
Danalynnkaye reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Health & Nutrition, Retail / Shopping, a clear signal of fit for brands in those categories. Demonstrated partners include Devotion Nutrition and QVC. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Nutrition and related categories, Danalynnkaye offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Danalynnkaye's tier (Micro, 47K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Devotion Nutrition is a protein powder brand founded and owned by Danalynnkaye herself. She built and runs the company, positioning it as a premium, flavor-forward fitness supplement. It is one of the central pillars of her personal brand and content.
Yes, Devotion Nutrition has been featured on QVC for live shopping segments, with Danalynnkaye appearing on-air to present the product directly to viewers. She has promoted specific QVC air dates to her audience so fans can tune in and shop in real time.
Until It's Done… a devoted podcast is Danalynnkaye's show, which reflects her entrepreneur and perseverance-driven mindset. The podcast sits alongside her fitness and business content as an extension of her brand philosophy around commitment and follow-through.
Greg Tysh and Scooter V are athletes who compete representing Team Devotion Nutrition. Danalynnkaye has shared their competition results on her feed, with Greg finishing first and Scooter V finishing third at an event, using their wins to spotlight the brand's athletic community.
She shares healthy, protein-forward recipes built around Devotion Nutrition products, such as a chocolate cherry mini recipe she has featured for her followers. Her recipe content is interactive — she encourages fans to comment a keyword to receive the full recipe directly.
She creates dedicated travel wellness content built around the idea that healthy habits require no extra luggage — only mindset. She has posted from destinations including Wyoming, reinforcing that routines and discipline travel with you wherever you go.
Yes, she is a self-described fitness-loving mom of three kids, and that identity runs throughout her content. She often blends entrepreneurship, fitness, and family life, making her particularly relatable to the millennial and younger Gen X parent demographic that forms a large share of her audience.
Alongside her fitness and business content, she occasionally shares outdoor and rural lifestyle moments — joking about doing "country a$$ shizzzz" in posts that show a grounded, down-to-earth side of her life. This content adds personality beyond the protein powder and entrepreneurship topics.
She has promoted a chocolate cherry mini recipe using Devotion Nutrition protein powder on her Instagram. She invites followers to comment to receive the full recipe, turning the post into an interactive engagement tool while showcasing a specific product flavor profile.
Her primary and most active platform is Instagram, where her fitness, entrepreneurship, and Devotion Nutrition content lives alongside her QVC promotions. She also has a YouTube presence and hosts her own podcast, Until It's Done, rounding out her multi-platform footprint.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@danalynnkaye · YouTube
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