United States
Dan Marino is a Hall of Fame NFL quarterback who spent his entire 17-season career with the Miami Dolphins before retiring in 2000.
Total Followers +0.5%
165K
Across Instagram
Primary Platform
YouTube
165K followers · 100% of audience
Engagement
9.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.3K–$8.3K / IG post
Speaking on Mad Dog Sports Radio, the Hall of Famer said Miami must hold an open competition at quarterback and that the new coaching staff would need to evaluate all options.
Topps built a what-if alternate-universe ad campaign around Marino as an 1980s two-sport star, tied to the release of his debut Bowman Draft baseball card as a Kansas City Royals draftee.
In partnership with Novo Nordisk's Unordinary Stories initiative, Marino revealed his 2007 MASH diagnosis and joined former athletes to encourage regular check-ups and a positive approach to managing the condition.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 165,422 | +777 | 9.0% | 1 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +33 +0.0% | +0 +0.0% | +0 +0.0% | +33 |
| Last 30 days | +777 +0.5% | +0 +0.0% | +0 +0.0% | +777 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| officialhardrock Sponsorship | Sponsored content | Sep 2026 | — | |
| Ticketmaster Sponsorship | Sponsored content | Aug 2026 | — | |
| Nutrisystem Health & Wellness | Brand ambassador | Long-term | — |
Dan Marino is a Hall of Fame NFL quarterback who spent his entire 17-season career with the Miami Dolphins before retiring in 2000. Known for his quick release and exceptional arm strength, Marino — who wore number 13 throughout his career, reflected in his handle — set numerous passing records and was enshrined in the Pro Football Hall of Fame in 2005. Beyond football, he founded the Dan Marino Foundation, a nonprofit dedicated to supporting individuals with autism and developmental disabilities, inspired by his son Michael, which remains a central pillar of his public identity.
His Instagram following skews heavily male and concentrates in the 25–44 age bracket — fans who grew up watching his Dolphins era — and his engagement rate runs well above category norms, signaling a loyal rather than passive audience. Content mixes NFL commentary, foundation advocacy, and sponsored posts, with hashtags pointing toward sports culture and men's health themes. Partnerships with Hard Rock, which holds naming rights to the Dolphins' stadium, and Ticketmaster align naturally with his Miami sports legacy. For brands targeting sports-oriented male audiences who respond strongly to legacy athletes, Marino remains a commercially credible and recognizable presence.
Dan13marino reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Health & Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include officialhardrock and Ticketmaster. Engagement on YouTube runs around 9.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness and related categories, Dan13marino offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dan13marino's tier (Mid, 165K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The "13" in his handle is a reference to his iconic jersey number, which he wore throughout his entire career with the Miami Dolphins. Marino is so closely associated with that number that it has become part of his personal brand identity online.
No, Dan Marino never won a Super Bowl, which remains one of the most-discussed "what ifs" in NFL history. He reached Super Bowl XIX after the 1984 season but lost to the San Francisco 49ers, and the Dolphins never returned to the big game during his career despite his record-breaking play.
The Dan Marino Foundation is a nonprofit organization focused on improving the lives of people with autism and other developmental disabilities. Marino established it in part because of his personal connection to the cause through his son Michael, who has autism, and it has grown into a major advocacy and services organization.
Dan Marino was inducted into the Pro Football Hall of Fame in 2005, his first year of eligibility. His bio on Instagram still leads with "Hall of Fame QB," reflecting how central that recognition remains to his public identity decades after his playing career ended.
Yes, Dan Marino played himself in the 1994 Jim Carrey comedy Ace Ventura: Pet Detective, where his character is kidnapped as part of the film's plot. The cameo became one of the more memorable pop-culture moments tied to his name outside of football.
No, Dan Marino spent his entire 17-season NFL career with the Miami Dolphins, making him one of the most famous one-franchise quarterbacks in league history. He was drafted by Miami in 1983 and retired as a Dolphin in 2000.
Dan Marino has a sponsored partnership with Hard Rock, which makes natural sense given that Hard Rock International is headquartered in the Hollywood, Florida area — deep in Dolphins country — creating a strong regional and brand alignment. The partnership reflects his continued standing as one of South Florida's most recognizable sports figures.
At the time of his retirement in 2000, Dan Marino held NFL all-time records for career passing yards and touchdown passes, records he had set in the late 1980s and held for years. Those marks were eventually surpassed by Brett Favre and later Peyton Manning, but Marino's single-season 1984 performance — 48 touchdown passes — stood as a record for over two decades.
Dan Marino was born and raised in Pittsburgh, Pennsylvania, and played college football at the University of Pittsburgh before the Miami Dolphins selected him in the 1983 NFL Draft. Despite his Pittsburgh roots, he became synonymous with South Florida over nearly two decades with the Dolphins.
Dan Marino's Instagram content mixes NFL and sports commentary, promotional partnerships with brands like Hard Rock and Ticketmaster, and awareness posts tied to his foundation's work around autism. His engagement runs well above the typical rate for public figures in his category, suggesting his audience — skewed heavily male and in the 25–44 age range — is highly active around the content he shares.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dan13marino · YouTube
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