United States
Daleybricks — the YouTube identity of Ben Daley, who also operates across platforms under the handle DaleyTactics — has built a focused community around LEGO content that skews toward high-stakes unboxings, large-scale custom builds, and military and sci-fi themes.
Total Followers +0.3%
348K
Across YouTube
Primary Platform
YouTube
348K followers · 100% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 348,000 | +1K | 4.0% | 1.4 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +1K +0.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +5K +1.5% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +1.5% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Instant-Gaming Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Huel Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Raycon Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Brickmania Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| War Thunder Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
Daleybricks — the YouTube identity of Ben Daley, who also operates across platforms under the handle DaleyTactics — has built a focused community around LEGO content that skews toward high-stakes unboxings, large-scale custom builds, and military and sci-fi themes. Based in the United States, Daley's content formula leans on spectacle: mystery box reveals with eye-catching dollar figures, elaborate MOC (My Own Creation) builds themed around properties like Star Wars, Halo, and World War II, and zombie fortress constructions that blend hobbyist craftsmanship with entertainment pacing. Beyond YouTube, he has developed a full creator ecosystem including a Twitch stream, a podcast, a Patreon, a Discord server, and a direct-to-consumer storefront at daleybricks.com where he sells custom LEGO mystery packs — signaling genuine entrepreneurial investment in his niche.
His audience skews strongly male and falls predominantly in the 18–34 age range, with the overwhelming majority based in the United States and the United Kingdom, a demographic profile that aligns neatly with his sponsor roster. Partnerships with Brickmania (a military-themed LEGO kit brand), War Thunder, and Instant-Gaming confirm his positioning at the intersection of LEGO fandom and gaming culture, while mid-tier lifestyle sponsors like Raycon and Huel reflect his broader appeal as a personality-driven creator. An engagement rate well above category norms for his follower band suggests a genuinely active community rather than passive viewership. As the LEGO content space on YouTube continues to attract adult collectors and hobbyists, Daley's combination of entertainment-style production and direct commerce infrastructure positions him as a durable mid-tier operator with room to expand his brand partnership pipeline toward gaming, collectibles, and hobby retail categories.
Daleybricks reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Instant-Gaming and Huel. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Daleybricks offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Daleybricks's tier (Mid, 348K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His real name appears to be Ben Daley, based on his podcast being listed under "ben-daley" on Anchor. The Daleybricks channel name combines his surname with "bricks" as a direct nod to his LEGO-focused content, while most of his other accounts use the DaleyTactics handle.
Daleybricks uses DaleyTactics as his handle across Twitch, Instagram, Twitter, his merch store, and his business email, while Daleybricks is the name tied to his YouTube channel and LEGO mystery pack shop. The "Tactics" side of the brand likely reflects his heavy focus on military-themed LEGO content like WW2 sets and D-Day builds.
Yes. He runs an e-commerce store at daleybricks.com where fans can buy curated LEGO mystery packs directly. Selling mystery packs is a direct extension of his unboxing content on YouTube, letting his audience experience the same format at home.
Yes, a $25,000 LEGO Star Wars mystery box unboxing is one of his most talked-about videos on YouTube. High-value mystery box unboxings — including a separate $1,000 WW2-themed box — are a signature content format for his channel and consistently drive strong viewership.
Yes, testing off-brand building sets sourced from Temu against official LEGO is a recurring format on his channel. His video "I built a Fake LEGO MODERN ARMY from Temu" is a clear example, and these comparison videos resonate strongly with LEGO fans debating quality and value.
Brickmania is a company that produces detailed military-themed building kits designed to be compatible with LEGO. Given Daleybricks' heavy focus on WW2, D-Day, and military LEGO builds, the partnership is a direct niche match — Brickmania sponsored his YouTube channel in 2025.
War Thunder is a free-to-play military vehicle combat game whose audience overlaps closely with fans of military-themed LEGO content. Daleybricks' WW2 and D-Day build videos attract viewers already interested in military history, making it a natural advertising fit. The sponsorship ran on his YouTube channel in 2025.
He does both. Alongside unboxing videos, he regularly produces custom LEGO builds — known in the hobby as MOCs (My Own Creations). Videos like "I built a LEGO ZOMBIE PRISON FORTRESS!" and his D-Day build showcase his construction skills and give the channel variety beyond pure unboxing content.
Yes, he hosts a podcast listed on Anchor under his name Ben Daley. It's one of several community platforms he maintains alongside his YouTube channel, Twitch streams under DaleyTactics, a Patreon, and a Discord server.
Daleybricks has grown to over 300,000 subscribers on YouTube, putting him in the mid-tier creator range. His engagement runs well above the category average, which points to a genuinely active and loyal community relative to his overall follower count.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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