United States
Daisy Marquez is a Dallas, Texas-based Latina beauty and lifestyle creator who built her following through glam makeup tutorials and personal style content across YouTube and Instagram.
Total Followers -0.3%
2.2M
Across Instagram, TikTok
Primary Platform
YouTube
1.6M followers · 72% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$45K / IG post
The publication featured an in-depth conversation with Marquez covering her fragrance brand's inspiration, her evolving content into personal storytelling, and her hands-on role running the Daisy DACA Foundation for Dreamers.
Partnering with brand incubator Slate Brands, Marquez debuted her debut scent 'Scarlet' at $68 via bellaperversa.com, with plans for additional fragrances and eventual retail placement in stores like Sephora.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -3055 -0.2% | -313 -0.1% | +0 +0.0% | -3368 |
| Last 30 days | -6913 -0.4% | -125 -0.0% | +0 +0.0% | -7038 |
| Last 90 days | +0 +0.0% | +188 +0.0% | +0 +0.0% | +188 |
| Last 365 days | +0 +0.0% | +188 +0.0% | +0 +0.0% | +188 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bella Perversa Fragrance / Beauty | Founder / owned brand | Long-term | — | |
| Huda Beauty Beauty | Brand ambassador | Long-term | — |
Daisy Marquez is a Dallas, Texas-based Latina beauty and lifestyle creator who built her following through glam makeup tutorials and personal style content across YouTube and Instagram. Her roots in the beauty space lean heavily into bold, editorial looks that resonate with a predominantly young, female, English-speaking audience concentrated in the United States. Over time her content scope has expanded beyond tutorials into lifestyle and personal moments, which has helped sustain strong engagement rates well above category norms — a signal that her audience follows her as a personality, not just a technique resource. Her partnership with Huda Beauty, visible in her hashtag record, anchors her firmly in the premium beauty tier rather than mass-market cosmetics.
One of the more distinctive markers in Marquez's profile is Bella Perversa, a fragrance project she prominently credits across all her platform bios and which dominates her top hashtags alongside references to luxury and niche perfume culture. This pivot toward fragrance — a category with strong repeat-purchase behavior and affluent brand associations — suggests a deliberate move to build proprietary revenue streams beyond sponsored posts. She also runs the Daisy DaCA Foundation, adding a philanthropic dimension to her public-figure positioning. With a macro-scale reach, high TikTok engagement, and a rate card that reflects established commercial value, Marquez is well-positioned at the intersection of Latina beauty culture, lifestyle aspiration, and creator entrepreneurship — a combination that continues to attract premium brand investment.
Daisymarquez_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fragrance / Beauty, Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Bella Perversa and Huda Beauty. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fragrance / Beauty and related categories, Daisymarquez_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Daisymarquez_'s tier (Macro, 2.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Bella Perversa is Daisy Marquez's own brand, linked in both her Instagram and TikTok bios under the handle @bellaperversa_. Based on her content — which is built around luxury fragrances, perfume collections, and scent culture — Bella Perversa is a fragrance brand she founded and actively promotes alongside her creator work.
Yes, Daisy Marquez owns Bella Perversa, a fragrance brand she promotes consistently across her platforms. Her content is deeply rooted in perfume culture — hashtags like #luxuryfragrance, #perfumecollection, and #bellaperversa appear throughout her posts — making the brand a direct extension of her personal niche rather than just a side project.
Daisy Marquez uses #cherryfragrance consistently alongside her #bellaperversa hashtags, strongly indicating that a cherry-scented perfume is part of the Bella Perversa lineup. Cherry is one of the dominant trends in the luxury fragrance market, and Daisy has positioned her brand squarely within that conversation through her content.
The Daisy Daca Foundation is a charitable organization Daisy Marquez founded, listed directly in her Instagram bio. It reflects a commitment to causes that extend beyond her beauty and fragrance content, and is one of the more distinctive markers that sets her apart from other influencers in her space.
Yes, Daisy Marquez is based in Dallas, Texas, as stated in her TikTok bio. The large majority of her audience is in the United States, making her a primarily domestic creator with Dallas as her home base for both content production and her Bella Perversa brand.
Yes, Daisy Marquez has partnered with Huda Beauty, reflected by the #hudabeautypartner hashtag she uses in her posts. The collaboration fits naturally with her luxury beauty and fragrance identity, and Huda Beauty is among the premium brands associated with her platform.
Yes, Daisy Marquez has worked with Uber as a brand partner, as indicated by the #uberpartner tag in her content. It's a notable crossover for a creator whose primary niche is luxury fragrance and beauty, showing the breadth of categories willing to tap into her audience.
Daisy Marquez posts luxury fragrance reviews, perfume collection showcases, and lifestyle content, frequently weaving in her own Bella Perversa brand. She has cultivated a dedicated community of self-described perfume lovers and collectors, which drives her engagement well above the typical average for creators in her tier.
Daisy Marquez has over 2 million total followers across her platforms, placing her firmly in the Macro influencer tier. Her largest audience is on Instagram, with a strong and highly engaged secondary following on TikTok.
Daisy Marquez is active on YouTube, Instagram, and TikTok, with YouTube listed as her primary platform. Her content identity — centered on luxury fragrance, Bella Perversa, and lifestyle — stays consistent across all three, reaching a predominantly female audience in the 18-to-34 age range, mostly based in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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