Australia
Daisy Ayres — known online as Daisy Downunder — is a Gold Coast-based lifestyle creator whose content is built around the lived experience of relocating from the United Kingdom to Australia.
Total Followers -0.4%
12K
Across Instagram
Primary Platform
12K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $311–$871 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 12,442 | -46 | 2.0% | 0.2 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -34 -0.3% | +0 +0.0% | +0 +0.0% | -34 |
| Last 30 days | -46 -0.4% | +0 +0.0% | +0 +0.0% | -46 |
| Last 90 days | +72 +0.6% | +0 +0.0% | +0 +0.0% | +72 |
| Last 365 days | +72 +0.6% | +0 +0.0% | +0 +0.0% | +72 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| bhumi_organic_cotton Sponsorship | Sponsored content | Apr 2026 | — | |
| vitablevitamins Sponsorship | Sponsored content | Apr 2026 | — |
Daisy Ayres — known online as Daisy Downunder — is a Gold Coast-based lifestyle creator whose content is built around the lived experience of relocating from the United Kingdom to Australia. Her hashtag use, including #uktoaustralia and #movetoaustralia, points to an emigration-lifestyle niche that resonates strongly with audiences curious about making a similar move. Her posts blend candid personal commentary — from camping trips she's openly unenthusiastic about to reflections on feeling safer in Australia than back home — with a warm, relatable tone that sits closer to diary-style vlogging than polished influencer content. She posts consistently and maintains an engagement rate modestly above category median for her tier.
Her audience skews toward women in the 25–44 range, a demographic actively researching lifestyle changes and international relocation, which explains meaningful reach in both Australia and the United States alongside a residual UK following likely drawn to the migration narrative. Brand partnerships with Bhumi Organic Cotton and Vitable Vitamins signal an alignment with sustainable living and everyday wellness — categories that fit neatly with her grounded, authenticity-first tone. As the UK-to-Australia content niche continues to attract search-driven audiences, Daisy is reasonably positioned to grow within the lifestyle and relocation space, particularly with brands targeting younger Australian consumers or expat communities.
Daisy_Downunder_ reaches an audience concentrated in Australia primarily through Instagram, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include bhumi_organic_cotton and vitablevitamins. Engagement on Instagram runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Daisy_Downunder_'s tier (Micro, 12K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Daisy Downunder's real name appears to be Daisy Ayres, based on her publicly listed business email, hello@daisyayres.com. She uses the handle @daisy_downunder_ on Instagram to reflect her Australian lifestyle content and identity.
Yes, Daisy's content strongly suggests she relocated from the UK to Australia, with hashtags like #uktoaustralia and #movetoaustralia appearing regularly across her posts. She now lives on the Gold Coast and documents what the transition to Australian life is actually like.
Daisy Downunder is based on the Gold Coast in Queensland, Australia. Her content is centred on Gold Coast lifestyle, and she frequently uses hashtags like #goldcoastlife and #lifeinaustralia to connect with both locals and people considering the move.
By her own admission, Daisy is not a camping person at all — she's been pretty open that she'd far rather a hotel and a hot shower. Despite that, she's documented camping trips anyway, which makes for genuinely relatable content for anyone who's ever roughed it reluctantly.
Daisy has posted that one of the most underrated aspects of life in Australia is the sense of safety you feel day to day. It's a recurring theme in her honest take on what actually surprised her after making the move.
Yes, Daisy has addressed cancel culture directly in at least one post, noting she was already aware of the phenomenon and how quickly people take offence online. Her willingness to engage with that kind of topic reflects the candid, personal tone she brings to her content beyond standard lifestyle posts.
Yes, alongside her personal Gold Coast lifestyle content, Daisy works as a UGC (user-generated content) creator, which she signals with hashtags like #ugcaustralia. This means she also produces brand-style content for businesses independently of her personal feed, which is a growing side of her work.
Daisy has partnered with Bhumi Organic Cotton and Vitable Vitamins for sponsored content on Instagram. Both fit naturally with the lifestyle and wellness angle that runs through her Gold Coast content.
Daisy blends Gold Coast lifestyle with honest, relatable takes on what it's like to move from the UK to Australia — covering everything from outdoor adventures she didn't sign up for to genuine reflections on everyday Australian life. Her tone is candid and personal rather than polished travel-influencer style, which is a big part of why her audience engages with her.
Daisy sits in the Micro-tier on Instagram with a following in the low tens of thousands, and her engagement runs above the category median — meaning a meaningfully higher share of her audience interacts compared to typical accounts her size. For brands in lifestyle, wellness, or the Australia-migration space, that kind of focused, active audience often delivers stronger results than much larger but less engaged accounts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@daisy_downunder_ · Instagram
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