United States
Cynthia Thurlow is a US-based nurse practitioner, certified menopause specialist, and the host of the Everyday Wellness podcast, which has accumulated tens of millions of downloads and established her as a leading voice in women's hormonal health.
Total Followers +0.2%
515K
Across YouTube, Instagram
Primary Platform
YouTube
53K followers · 10% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.9K–$16K / IG post
Thurlow's follow-up to 'Intermittent Fasting Transformation' focuses on the gut-hormone connection during perimenopause and menopause, available in hardcover, ebook, and audiobook.
Thurlow made a regional TV media appearance on the Portland ABC affiliate in the lead-up to her book's April 2026 release.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101 +0.2% | +416 +0.1% | +0 +0.0% | +517 |
| Last 30 days | +293 +0.5% | +924 +0.2% | +0 +0.0% | +1K |
| Last 90 days | +1K +2.5% | +10K +2.1% | +0 +0.0% | +11K |
| Last 365 days | +1K +2.5% | +10K +2.1% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Kion Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| OneSkin Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Timeline Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| MitoQ Health & Wellness / Supplements | Sponsored content | Long-term | — |
Cynthia Thurlow is a US-based nurse practitioner, certified menopause specialist, and the host of the Everyday Wellness podcast, which has accumulated tens of millions of downloads and established her as a leading voice in women's hormonal health. Her TEDx talk on intermittent fasting drew millions of views and served as a significant breakout moment, translating clinical expertise into accessible public conversation. She has since built on that platform with bestselling books — including her latest focused on menopause and gut health — that blend evidence-based medicine with practical lifestyle guidance. Her content centers on perimenopause, menopause, intermittent fasting, gut microbiome health, and metabolic wellness, covering topics that remain underserved in mainstream health media.
Thurlow's audience skews predominantly female and spans a wide age range, with notable representation across both younger adults drawn to preventive health and the 45-plus cohort navigating midlife hormonal transitions directly. Her engagement rate runs well above category norms for her tier, reflecting a community that actively participates rather than passively follows. Sponsor partnerships with brands like Kion, OneSkin, and Timeline — all operating in the longevity, cellular health, and metabolic performance segments — confirm her positioning at the premium, science-forward end of the wellness market rather than the mass lifestyle space. As clinical conversations around menopause continue gaining cultural traction, Thurlow is well-placed to deepen her authority as a credentialed educator bridging the gap between clinical practice and consumer health.
Cynthia_Thurlow_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health & Wellness / Supplements, a clear signal of fit for brands in those categories. Demonstrated partners include Kion and OneSkin. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness / Supplements and related categories, Cynthia_Thurlow_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cynthia_Thurlow_'s tier (Mid, 515K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Cynthia Thurlow's TEDx talk covers the benefits of intermittent fasting, and it has surpassed 15 million views, making it one of the most-watched TEDx presentations on the subject. She uses it to break down how fasting affects hormonal health, metabolic function, and longevity, with a specific lens on women's physiology.
Cynthia Thurlow is a nurse practitioner by clinical training, not an MD, and she built her wellness platform on top of that healthcare background. She has also earned the credential of Certified Menopause Specialist, giving her a formal designation specific to the hormonal health topics she covers most.
The Menopause Gut is Cynthia Thurlow's best-selling book exploring the relationship between the gut microbiome and menopause symptoms. It gives women practical strategies to address digestive disruption, inflammation, and hormonal shifts during perimenopause and menopause through nutrition and lifestyle changes.
Yes, Cynthia Thurlow authored Intermittent Fasting Transformation, a structured program designed specifically for women who want to use fasting to tackle stubborn weight, hormonal imbalances, and aging. The book became a bestseller and helped cement her reputation as a leading voice on fasting protocols tailored to female biology.
The Everyday Wellness podcast, hosted by Cynthia Thurlow, has surpassed 22.5 million total downloads, establishing it as one of the larger independent shows in the women's health and nutrition space. Episodes cover intermittent fasting, menopause, gut health, and longevity, often featuring expert guests.
Timeline is a longevity supplement brand centered on mitochondrial health, and Cynthia Thurlow has a sponsored partnership with them. Their approach aligns with her content focus on cellular energy, muscle preservation, and aging well, themes she regularly addresses through her menopause and women's wellness platform.
Kion is a premium supplement and wellness brand built around products that support energy, recovery, and metabolic performance. Cynthia Thurlow has a sponsored partnership with Kion that fits her broader messaging around optimizing health through nutrition, fasting, and targeted supplementation.
Cynthia Thurlow argues that standard intermittent fasting advice is largely built around male physiology and needs to be adjusted for women, especially during perimenopause and menopause when estrogen and cortisol dynamics shift significantly. She emphasizes shorter or more flexible fasting windows, prioritizing protein, and syncing fasting intensity with hormonal fluctuations rather than following rigid protocols.
OneSkin is a longevity-focused skincare brand known for its OS-01 peptide, which targets skin aging at a cellular level rather than just surface appearance. Cynthia Thurlow has partnered with OneSkin as a sponsored creator, connecting it to her consistent message about addressing aging proactively from the inside and outside.
Aging with agency is a phrase Cynthia Thurlow uses to describe a proactive, informed approach to hormonal changes and long-term health, rejecting the idea that menopause symptoms like brain fog, weight gain, or poor sleep are simply things women must endure. She uses it as a framing device across her content on menopause education, gut health, and fasting to encourage women to advocate for themselves medically and nutritionally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@cynthia_thurlow_ · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.