Data refreshed Oct 7, 2026 · 6:16 AM UTC
Plus Size Fashion Australia

Curvysam

Full Creator Stats Live · Updated 2026-10-07

Curvysam is a creator with a presence on Instagram (57,879 followers), TikTok (127,300 followers), based in Australia.

NichePlus Size Fashion TierMid Engagement2.4%

Total Followers +0.3%

185K

Across Instagram, TikTok

Primary Platform

YouTube

58K followers · 31% of audience

Engagement

2.4%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.2K–$2.9K / IG post

Quick facts
  • Decade-long body-love positioning since 2010 anchors credibility in plus-size fashion and body-neutral lifestyle spaces.
  • Solo camping and women's outdoor adventure content marks a deliberate pivot beyond fashion into gear and travel partnerships.
  • Community founder beyond creator work — operating a plus-size fashion hub and a solo-traveller social community as standalone ventures.
  • TikTok hauls and life-adventure format generate engagement well above the platform norm, making short-form video her sharpest channel.
  • Audience reaches across three English-speaking markets — Australia, the US, and the UK — widening relevance for international brand briefs.

Performance Across Platforms

Updated 2026-10-07
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 57,879 +399 2.4% 5.4 today
TikTok 127,300 +102 4.7% 5.1 1 day ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -6 -0.0% +0 +0.0% +0 +0.0% -6
Last 30 days +399 +0.7% +102 +0.1% +0 +0.0% +501
Last 90 days +943 +1.6% +1K +0.9% +0 +0.0% +2K
Last 365 days +943 +1.6% +1K +0.9% +0 +0.0% +2K

Audience Demographics

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45K68K91K113K136K Oct 8Jan 7Apr 8Jul 8Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Curvysam

Curvysam is a creator with a presence on Instagram (57,879 followers), TikTok (127,300 followers), based in Australia. Their content sits in the plus size fashion space. Their YouTube bio reads: "👘 @athomewithhilda Biz Owner 👗+Size Fashion + Body Love 💗Keeping Things Real + Raw since 2010 👑Founder @curvyau @solo.but.social.australia". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Curvysam reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in fashion and related categories, Curvysam offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Curvysam's tier (Mid, 185K combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is CurvyAU and did Curvysam start it?

CurvyAU (@curvyau) is an Australian community built around plus-size fashion and body love, and Curvysam is its founder. It grew directly out of her decade-plus career championing curvy style and body acceptance, making it one of the more established spaces of its kind in Australia.

What is Solo But Social Australia?

@solo.but.social.australia is a community Curvysam founded for people who travel, camp, and explore independently across Australia while staying connected to a like-minded group. The concept mirrors her own lifestyle — she regularly posts solo camping content and built a whole movement around adventuring alone without feeling isolated.

Does Curvysam go solo camping?

Yes, solo camping is one of Curvysam's signature content areas, and she posts regularly under hashtags like #solocamping and #womenscamping. She even founded Solo But Social Australia around the concept, making her one of the more prominent voices in Australian women's outdoor and camping content.

What breed of dog does Curvysam have?

Curvysam has a labradoodle that features in her content. Her dog also ties into her pet-friendly travel niche — she frequently reviews pet-friendly Airbnbs and accommodation options around Australia, which gives that content a practical angle for other dog owners.

Does Curvysam have a deal with Bluetti?

Bluetti, the portable power station brand, has featured in Curvysam's content as a partner. It's a natural fit given her solo camping lifestyle — portable power is genuinely useful off-grid — and she tags it alongside #portablepower in relevant posts.

Does Curvysam talk about body positivity or body neutrality?

Curvysam's content sits at the crossroads of plus-size fashion and body acceptance, and she specifically uses the #bodyneutrality hashtag rather than the older body-positivity framing. Body neutrality focuses on respecting your body without being required to love it at all times — a distinction that reflects how her perspective has evolved over more than a decade in this space.

What is @athomewithhilda — is it Curvysam's business?

Yes, Curvysam lists @athomewithhilda in her Instagram bio as one of the businesses she owns. It sits alongside her other ventures — CurvyAU and Solo But Social Australia — as part of a broader portfolio she has built beyond her personal creator channel.

How long has Curvysam been creating content online?

Curvysam describes herself as keeping things real and raw since 2010, making her one of Australia's longer-serving plus-size and lifestyle content creators. That kind of longevity is rare and means she built her audience well before short-form video and algorithm-driven discovery became the norm.

Where in Australia does Curvysam live?

Curvysam is based in Melbourne, Australia, having relocated there as noted in her TikTok bio. Melbourne now serves as her home base for the hauls, lifestyle adventures, and camping trips that make up the bulk of her content.

Is Curvysam on TikTok or just Instagram?

Curvysam is active on TikTok, Instagram, and YouTube, with her largest following on TikTok where she posts under the tagline "hype, hauls and life adventures." Her audience spans Australia, the United States, and the United Kingdom, with Australian followers making up the biggest share.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 7, 2026, 6:16 AM UTC · Slug: curvysam

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