Curiosidades is a Portuguese-language Instagram Reels account built around a simple but broadly appealing premise: surfacing surprising facts and curiosities about the world, as its own bio puts…
Total Followers -1.1%
381K
Across Instagram
Primary Platform
YouTube
381K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.7K–$13K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 381,411 | -4K | 2.1% | 0.5 | 27 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1144 -0.3% | +0 +0.0% | +0 +0.0% | -1144 |
| Last 30 days | -4043 -1.1% | +0 +0.0% | +0 +0.0% | -4043 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Curiosidades is a Portuguese-language Instagram Reels account built around a simple but broadly appealing premise: surfacing surprising facts and curiosities about the world, as its own bio puts it, "que existem no mundo." The channel name itself — the Portuguese word for "curiosities" — signals the format clearly: short, punchy, visually driven content designed to prompt a reaction of genuine surprise or wonder. Operating primarily on Instagram, the account has built a mid-tier following through consistent short-form video output, with engagement running comfortably above the category median, suggesting the content lands well with its core viewers rather than relying purely on passive reach.
What makes the audience profile particularly notable is its geographic spread: while Brazil anchors the following as expected for a Portuguese-language account, a substantial share of viewers comes from the United States, India, and the United Kingdom — a pattern that points to either multilingual content production or a heavily visual, text-overlay-driven style that transcends language barriers. The audience skews young, with the 18-to-24 cohort dominant, and is nearly gender-balanced, a demographic mix that positions the channel well for consumer-brand sponsorships targeting broad youth audiences. The occasional use of the #publi hashtag confirms the account already operates in the paid-partnership space. With posting frequency appearing to have softened recently, the key forward question is whether the account re-accelerates output to capitalize on its above-average engagement and unusually international reach.
Curiosidades reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in education and related categories, Curiosidades offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Curiosidades's tier (Mid, 381K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Curiosidades" is the Portuguese word for "curiosities" or "fun facts," and it defines the account's entire mission. The Instagram bio — "Aqui você encontra as curiosidades que existem no mundo 🌍" — translates to "Here you find the curiosities that exist in the world," setting up exactly what every post delivers.
Curiosidades makes short-form Reels built around surprising, little-known, or counterintuitive facts about the world. The format is fast and visually driven, designed to make each piece of information digestible in seconds — which is a core reason the account has grown an internationally distributed following well beyond its home country.
The account's bio is written in Portuguese and Brazil is its single largest national audience, pointing strongly to Brazilian origins. At the same time, the account has built substantial audiences in the United States, India, and the United Kingdom — an unusually wide geographic spread for a creator working primarily in Portuguese.
Based on the Portuguese-language bio and the strong Brazilian core audience, the content is primarily produced in Portuguese. The fact that large followings have built up in English-speaking and non-Portuguese-speaking markets suggests the visual Reels format carries much of the communicative weight across language barriers.
Fact-based and curiosity content tends to travel unusually well across language barriers because the visuals often tell the story before any text is read. Curiosidades has an exceptionally international audience for a Portuguese-language account, with the US, India, and UK each representing significant portions of its total follower base alongside Brazil.
Yes — the account uses the #publi hashtag on Instagram, which is the standard label for paid-partnership content in the Brazilian creator ecosystem. Brands looking to reach a young, globally distributed audience through sponsored Reels, feed posts, or Stories can tap into the account's Mid-tier reach through that route.
YouTube is listed as Curiosidades' primary platform, meaning the Instagram Reels presence is likely an extension of a longer-form YouTube content strategy. Followers who enjoy the quick-hit facts on Instagram may find deeper or expanded content available on the YouTube channel as well.
Rather than staying locked in one discipline, Curiosidades takes a deliberately broad approach to "curiosities that exist in the world," covering anything surprising or little-known regardless of category. That wide-net content strategy is a big part of why the account attracts diverse audiences across age groups and multiple countries simultaneously.
The Curiosidades audience is predominantly young adults, with the 18–24 age bracket making up the largest share of followers. The gender split is roughly even, leaning slightly female, and the audience is spread across Brazil, the United States, India, the United Kingdom, and Indonesia — making it unusually multicultural for a single-language creator.
Curiosidades has close to 400,000 followers on Instagram, placing it solidly in the Mid tier of creators. Its engagement rate runs above the category median, meaning its audience is genuinely active rather than just passively counted in the follower total.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@curiosidades · YouTube
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