United Kingdom
Cult of Paint is a UK-based miniature painting channel built as a collaboration between tutors Henry Steele and Andy Wardle, both of whom bring competition-level painting experience to an audience primarily interested in tabletop wargaming.
Total Followers +0.8%
177K
Across YouTube, Instagram
Primary Platform
YouTube
129K followers · 73% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.2K–$3.4K / IG post
The MPO returned to the Bristol Beacon for its third in-person edition, drawing entrants and visitors from across the community. The event was praised by hobby press for its organisation and high standard of entries.
Henry Steele and Andy Wardle partnered with Artis Opus and Element Games' Byron Orde to launch a 63-paint line five years in development. The campaign surpassed £200,000 in funding shortly after going live.
Spikey Bits highlighted the launch as a major product moment for the hobby, noting the 63-colour line is aimed at painters seeking vibrant, pro-grade results.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +53 +0.1% | +0 +0.0% | +53 |
| Last 30 days | +942 +0.7% | +495 +1.0% | +0 +0.0% | +1K |
| Last 90 days | +4K +3.2% | +2K +3.8% | +0 +0.0% | +6K |
| Last 365 days | +4K +3.2% | +2K +3.8% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Cult of Paint is a UK-based miniature painting channel built as a collaboration between tutors Henry Steele and Andy Wardle, both of whom bring competition-level painting experience to an audience primarily interested in tabletop wargaming. The channel sits firmly within the Warhammer hobby ecosystem, covering Games Workshop staples such as Warhammer 40,000 and Age of Sigmar, with recent content spanning Orks, Space Marines, and Tyranids. What distinguishes Cult of Paint from broader hobby channels is its dual-track approach: tutorials are designed to be useful whether a viewer is painting for a competitive display cabinet or simply getting models ready for the tabletop. Beyond free YouTube content, the duo runs structured painting classes, operates a commissions studio, and produces their own sci-fi miniatures range — giving the channel a small-business dimension uncommon at this follower tier.
Cultofpaint reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in gaming and related categories, Cultofpaint offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cultofpaint's tier (Mid, 177K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Henry Steele and Andy Wardle are the two experienced miniature painting tutors who together form Cult of Paint. Rather than a solo creator, the channel is a genuine collaboration, with both bringing instructional backgrounds to their tutorials, classes, and projects within the miniatures hobby community.
Yes, Cult of Paint produces their own sci-fi miniatures range alongside their tutorial content. This sets them apart from most painting channels, as they are directly involved in creating models rather than only painting figures from established ranges like Games Workshop.
Yes, running painting classes is a core pillar of what Cult of Paint offers, sitting alongside their free YouTube tutorials and Patreon content. As experienced painting tutors, Henry and Andy structure their teaching for hobbyists who want guided instruction beyond watching videos alone.
Yes, Cult of Paint runs an active Patreon as part of their wider content setup. It operates alongside their free YouTube tutorials, painting classes, commissions studio, and their own miniatures range, making the Patreon one of several ways supporters can engage with the channel.
Yes, Cult of Paint operates a dedicated commissions studio, meaning they paint miniatures for clients professionally. This is part of a broader operation that also includes tutorial content, painting classes, a Patreon, and their own sci-fi miniatures range.
Cult of Paint covers a wide spread of Warhammer factions, with notable content on Space Marines — including Space Wolves and Emperor's Spears — as well as Orks and Tyranids for Warhammer 40k, and Age of Sigmar factions such as Seraphon. Their content spans both iconic and niche armies, giving hobbyists guidance across many different projects.
Cult of Paint deliberately targets both disciplines — they describe their mission as providing tuition applicable to competition painting and wargaming alike. This dual focus is unusual and makes their tutorials useful whether you want display-quality showpieces or solid tabletop-ready armies.
Cult of Paint covers both game systems, with Age of Sigmar factions like Seraphon appearing alongside their Warhammer 40k content. Their use of hashtags like #ageofsigmar and #seraphon reflects a genuine engagement with the full Warhammer hobby rather than a single game.
Yes, Cult of Paint describe working on projects with industry leaders in the miniatures world as part of their broader mission to support and grow the miniatures painting community. This positions them as recognised industry collaborators, not just an independent tutorial channel.
Cult of Paint is based in the United Kingdom, where Henry Steele and Andy Wardle are located. Despite being a UK channel, their audience skews heavily toward the United States, with significant viewership also coming from Germany, Canada, and across the wider English-speaking world.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cultofpaint · YouTube
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