Cucinabotanica

About Cucinabotanica

Cucinabotanica is the project of Carlotta Perego, an Italian cooking teacher and plant-based food advocate who has spent over a decade building one of Italy's most recognisable healthy-eating presences online. Trained in professional cooking schools and with experience working in Los Angeles, Barcelona, and Milan, Carlotta brought an internationally informed but distinctly approachable sensibility to Italian plant-based cooking at a time when the concept had little mainstream visibility in the country. She has parlayed that platform into four published books, a television programme, and the founding of Get Planter, a spin-off brand centred on structured plant-based meal planning — a clear signal that her ambitions extend well beyond recipe content into the wellness product space.

Her content style centres on practical, seasonal recipes — zucchini fritters, cannellini gnocchi, gazpacho riffs — filmed in an accessible, low-friction format that keeps engagement notably above the category median across every platform she operates on. The audience is overwhelmingly Italian and skews female, concentrated in the 25–44 bracket: exactly the demographic that drives household food decisions and fuels cookery book sales. Registration with Italy's AGCOM influencer registry further cements her standing as a professional-tier creator within the Italian regulatory and media landscape. With a diversified revenue base across brand partnerships, publishing, television, and her own product venture, Cucinabotanica is positioned less as a pure social creator and more as a plant-based food media brand with durable commercial reach.

Why brands partner

Cucinabotanica reaches an audience concentrated in ITA primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Nutrition / App, a clear signal of fit for brands in those categories. Demonstrated partners include Planter (get_planter). Engagement on Instagram runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in Food & Nutrition / App and related categories, Cucinabotanica offers a defined, creative-fit audience rather than broad, low-intent impressions.