United States
Cruz is a Salt Lake City-based YouTube creator and daily live streamer whose content sits at the intersection of gaming, reaction-style entertainment, and casual vlogging.
Total Followers +10.5%
2.5M
Across YouTube
Primary Platform
YouTube
2.5M followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
Roblox granted Cruz its Video Star creator-recognition credential, a platform-level milestone for the 17-year-old streamer whose content is heavily Roblox-focused.
Cruz graduated on May 29, 2026 — a real-life milestone his audience has closely followed given his recurring 'day in the life of a teen streamer' content series.
The track landed July 24, 2025, as part of a sprawling 'Steak-Cruz War' content arc spanning Roblox, Grow a Garden, and IRL pranks — a storyline that drove significant audience growth for both creators.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 2,530,000 | +265K | 3.3% | 2.8 | 4 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +51K +2.0% | +0 +0.0% | +0 +0.0% | +51K |
| Last 30 days | +265K +10.5% | +0 +0.0% | +0 +0.0% | +265K |
| Last 90 days | +795K +31.4% | +0 +0.0% | +0 +0.0% | +795K |
| Last 365 days | +795K +31.4% | +0 +0.0% | +0 +0.0% | +795K |
Daily follower snapshots from CreatorDB's longitudinal index.
Cruz is a Salt Lake City-based YouTube creator and daily live streamer whose content sits at the intersection of gaming, reaction-style entertainment, and casual vlogging. Operating primarily on YouTube with a following in the multi-millions, Cruz built an audience around high-energy Roblox and Fortnite content before expanding into broader entertainment formats — viral filter reactions, real-life recreations of online trends, and candid day-in-the-life material. The channel's branding leans into youthful, spontaneous energy, and the consistent 6 PM EST livestream schedule has been central to cultivating a loyal, returning community rather than relying purely on algorithmic discovery.
The audience skews young and nearly gender-balanced, with the 18–34 bracket accounting for a strong majority of viewers — a demographic spread that reflects Cruz's crossover appeal between core gaming fans and lifestyle-curious casual viewers. Notably strong international penetration into India, the UK, and Australia suggests the content's humor and format travel well beyond a US-only context. The channel's engagement rate sits well above category median, and a double-digit 30-day subscriber growth rate as of mid-2026 signals active momentum rather than a plateauing fanbase. For brands targeting Gen Z and younger millennial audiences across gaming, lifestyle, and digital entertainment verticals, Cruz's rapid growth trajectory and high live-viewer retention make this a channel worth tracking closely.
cruz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a gaming creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @cruz's tier (Macro, 2.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Cruz is 17 years old, as he documented himself in his video "Day In The Life Of A 17 Year Old Streamer." He is one of the younger creators in his tier, having grown to over 2 million YouTube subscribers while still a teenager.
Cruz is based in Salt Lake City, Utah. He lists a P.O. Box there — P.O. Box 17235, Salt Lake City, UT 84117 — for fans who want to send him mail or packages.
Cruz streams live every day at 6pm EST on YouTube. His consistent daily schedule is a defining part of his brand and has helped him build a loyal audience that tunes in on a set routine.
Cruz regularly tags content under #inkgame, pointing to a specific game that has become a recurring fixture in his streams and clip highlights. It appears alongside Roblox and Fortnite as one of the main games driving his upload output.
Cruz is known for Roblox content, including playing titles like Steal a Brainrot, which he even recreated in a real-life challenge video. His Roblox streams and clips are central enough to his brand that he uses #cruzroblox as a dedicated recurring hashtag.
Yes — Cruz made a video titled "I Played STEAL A BRAINROT In REAL LIFE," taking the popular online game and acting it out physically. This kind of IRL game recreation is part of the content format he has been exploring alongside his daily streams.
They are fellow creators Cruz collaborates with, appearing together in group videos like his dance challenge posts where he asks fans to vote in the comments on who performed best. These collab videos are among his more interactive and highly-commented pieces of content.
Cruz posts group dance challenge videos featuring collaborators like @Foltyn, @Zhong, and @steak, then drives engagement by asking fans to vote in the comments on who danced best. The format mixes entertainment with community interaction, which helps explain why his engagement runs well above the category average.
Yes, Cruz actively encourages fans to send him things and lists his mailing address — P.O. Box 17235, Salt Lake City, UT 84117 — directly in his YouTube bio. For business inquiries he uses cruz.star.creator@gmail.com.
Cruz sits in the Macro tier with well over 2 million YouTube subscribers, and his channel has been in a period of notably fast growth. His audience skews nearly 50/50 male and female, which is less common for a gaming and livestream-focused channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cruz · YouTube
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