Based in Belgium, Alex is an Instagram creator who reviews cruelty-free beauty products through a lens that is both ethically driven and candidly personal.
Total Followers -0.4%
13K
Across Instagram
Primary Platform
YouTube
13K followers · 100% of audience
Engagement
16.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $336–$940 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 13,425 | -55 | 16.2% | — | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -55 -0.4% | +0 +0.0% | +0 +0.0% | -55 |
| Last 90 days | -134 -1.0% | +0 +0.0% | +0 +0.0% | -134 |
| Last 365 days | -134 -1.0% | +0 +0.0% | +0 +0.0% | -134 |
Daily follower snapshots from CreatorDB's longitudinal index.
Based in Belgium, Alex is an Instagram creator who reviews cruelty-free beauty products through a lens that is both ethically driven and candidly personal. Her channel name doubles as her mission statement: every product she covers is vetted against animal-testing standards, placing her squarely in the conscious beauty space. What distinguishes her from the broader beauty creator pool is the visibility she brings to disability and chronic illness — she documents daily life as a tracheostomy user, hearing aid wearer, and wheelchair user, folding accessibility and identity openly into her content. Her participation in the 'project pan' community, which challenges creators to fully use up products before buying new, signals an audience oriented around mindful consumption rather than haul culture.
Despite a micro-tier following concentrated on Instagram, Alex commands an engagement rate that sits markedly above category norms — a strong indicator of a tight-knit, high-trust community rather than passive followers. Her audience skews predominantly female and is heaviest in the 25–34 bracket, with reach extending beyond Belgium into the United States, Malaysia, and the Netherlands, suggesting her English-language content travels well across borders. The absence of heavy sponsor activity keeps her positioning authentic, which is an asset in the cruelty-free niche where audience skepticism toward brand deals runs high. As ethical beauty standards gain regulatory and consumer momentum across Europe, a creator with established credibility in that space and an engaged disability-inclusive community is well-positioned to grow both her audience and her appeal to values-aligned brands.
Crueltyfreewithalex reaches an audience concentrated in BEL primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 16.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For BEL-focused brands in beauty and related categories, Crueltyfreewithalex offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Crueltyfreewithalex's tier (Micro, 13K combined followers, BEL). Pulled from CreatorDB's category benchmarks.
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Yes — Alex openly identifies as a wheelchair user and includes this as a core part of her public identity as a creator. She is one of the relatively few beauty reviewers who visibly represents physical disability, which has helped build a particularly loyal community among followers who see themselves reflected in her content.
A tracheostomy is a surgically created opening in the throat that allows someone to breathe when the upper airway is compromised or needs to be bypassed. Alex mentions it alongside her hearing aid use and wheelchair use, making her open transparency about complex medical realities a distinctive and meaningful part of her identity within the beauty space.
"Project pan" is a beauty community challenge where participants commit to fully using up products they already own — literally hitting the pan on items like eyeshadows or blushes — before buying anything new. It pairs naturally with Alex's cruelty-free values, as both habits push back against overconsumption and disposable culture in the beauty industry.
Cruelty-free beauty is the explicit and consistent focus of her entire content output. Her brand is built around reviewing products not tested on animals, making her a specialist ethical source rather than a general beauty reviewer — which is exactly why her niche audience trusts her recommendations.
Yes — Alex describes herself as a "cat mum" in her Instagram bio, and her cats are woven into her personal brand identity. This fits naturally for a cruelty-free beauty creator, as many in that space are motivated by a broader care for animals that extends well beyond their product choices.
The creator goes by Alex, which is embedded directly in her channel name. No full surname has been shared publicly, so she is simply known as Alex across the cruelty-free beauty community.
Her engagement runs dramatically above the typical baseline for beauty and lifestyle accounts — a strong signal of a tight-knit, values-driven community rather than a passive follower base. Micro creators who occupy a specific ethical niche, especially one that combines cruelty-free beauty with visible disability representation, tend to attract followers with deep personal investment in the content, which pushes interaction far above category norms.
Crueltyfreewithalex is based in Belgium, making her one of the few Belgian voices in the English-language cruelty-free beauty community. Her audience is internationally spread, with strong representation from the United States, Malaysia, the Netherlands, and the United Kingdom alongside her home country.
She maintains a presence on both Instagram and YouTube, with Instagram being the platform where her community engagement is most concentrated. Her cruelty-free product reviews and project pan content are primarily built out through her Instagram account.
Her audience is predominantly female and skews toward the 25–34 age group, with a meaningful younger slice in the 18–24 bracket — a demographic profile typical for ethics-driven beauty content. Although she is Belgian, her following is genuinely international, spanning the United States, Malaysia, the Netherlands, and the United Kingdom alongside Belgium itself.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@crueltyfreewithalex · YouTube
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