Brazil
Luíza — known universally to her audience as Luluca — is a Brazilian content creator whose channel name, "Crescendo com Luluca" (Growing Up with Luluca), captures the core of her appeal: a parasocial journey of growing up alongside her viewers.
Total Followers +0.5%
34.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
18.3M followers · 54% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $87K–$202K / IG post
The 8-episode series, a co-production between Gloob and Endemol Shine Brasil, aired September 16–October 9, 2025. Luluca served as host alongside judge Thalita Rebouças, marking a significant step into mainstream Brazilian TV.
The interactive live show — blending Q&A, games, and music with her parents — packed the Teatro do Riomar in Fortaleza and continued to cities including Recife, Curitiba, Porto Alegre, Belo Horizonte, and São Paulo.
Following the success of the 2024/2025 run, the live show launched its 2026 season at Teatro Riachuelo in Natal (March 7) and continued to additional Brazilian cities, including São José/SC.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +101K +0.5% | -5777 -0.1% | +0 +0.0% | +95K |
| Last 30 days | +101K +0.5% | -20218 -0.3% | +98K +1.1% | +178K |
| Last 90 days | +201K +1.1% | -46935 -0.7% | +101K +1.2% | +256K |
| Last 365 days | +201K +1.1% | -46935 -0.7% | +101K +1.2% | +256K |
Daily follower snapshots from CreatorDB's longitudinal index.
Luíza — known universally to her audience as Luluca — is a Brazilian content creator whose channel name, "Crescendo com Luluca" (Growing Up with Luluca), captures the core of her appeal: a parasocial journey of growing up alongside her viewers. Based in Brazil, she built a multi-million subscriber following on YouTube through daily-life vlogs, comedic challenges, and sketch-style content that sits at the intersection of family entertainment and youth culture. Her digital footprint has since expanded into a network of channels, including dedicated gaming properties under the Luluca Games and Família Luluca banners, reflecting a deliberate effort to segment her audience rather than serve everyone from a single feed. A crossover into linear television — hosting a show on Gloob, Globo's kids and family cable channel — marks a level of mainstream institutional recognition that relatively few Brazilian digital creators have achieved.
Crescendo com Luluca reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Media / Broadcasting, a clear signal of fit for brands in those categories. Demonstrated partners include Gloob (Globo). Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Crescendo com Luluca's tier (Mega, 34.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Luluca's real name is Luíza — she introduces herself this way at the top of her YouTube channel description, explaining that everyone simply calls her Luluca. The nickname has become her full public brand identity across YouTube, Instagram, and TikTok.
Yes, Luluca is the host of Partiu XV no Gloob, a show on Gloob, which is the Globo network's dedicated kids' and family cable channel in Brazil. This makes her one of the few Brazilian digital mega-creators to cross over into mainstream children's television as a named on-screen presenter.
Partiu XV no Gloob is a program on Gloob, Globo's kids' channel, hosted by Luluca. The title references the beloved Brazilian tradition of the quinze anos — the celebration of a girl's fifteenth birthday — suggesting the show revolves around that cultural milestone. Luluca lists the role prominently in her Instagram bio, signaling it is a current and active project.
Yes, Luluca runs two additional YouTube channels dedicated to gaming content: LULUCA GAMES and FAMÍLIA LULUCA. She mentions both in her main channel bio, positioning them as separate spaces so gaming fans can follow those channels without mixing them with her vlog and challenge content.
Crescendo com Luluca is her flagship channel, focused on vlogs, daily life, challenges, and comedy. Família Luluca is one of her spin-off channels built around gaming content, alongside LULUCA GAMES. The separation allows her to serve distinct audience interests without diluting either brand.
#BugdaLuluca is a recurring content theme and hashtag that Luluca uses across her videos, typically tied to funny, unexpected, or glitchy moments that unfold on camera. It has become a recognizable signature within her comedy-driven style, generating a dedicated stream of short-form and clip content that fans search for by name.
Yes, Luluca operates her own production outfit credited as @luluca_producoes, which she lists alongside her commercial contact in her Instagram bio. Having a named production company at her scale reflects the professional infrastructure behind her multi-channel YouTube network, daily posting schedule, and TV work on Gloob.
Crescendo com Luluca centers on vlogs, daily life content, challenges, and comedy sketches — Luluca describes it herself as a place to chat, share her day-to-day routine, and take on challenges with her audience. Short-form humor clips are also a major part of her output, particularly on TikTok and YouTube Shorts.
Crescendo com Luluca has surpassed 18 million subscribers on YouTube, placing it firmly in the Mega tier and among the most-subscribed Portuguese-language channels on the platform. Counting her gaming channels and other platforms, her combined following tops 33 million.
Luluca is from Brazil, and the overwhelming majority of her audience is Brazilian, reflecting her Portuguese-language content and her work with Brazilian television network Globo. A portion of her viewership also comes from the Brazilian diaspora in countries like the United States and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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