United States
Justin Moore, the creator behind @creatorwizard, is a U.S.-based sponsorship coach and educator who has operated as a full-time creator since 2014.
Total Followers +0.1%
80K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
51K followers · 64% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $395–$1.1K / IG post
Launched January 21, 2025, the book reached 8,385+ paid copies and roughly 13,000 copies in readers' hands including ebooks, audiobooks, and promotional copies — with over 1,000 sales in the first 90 days.
The audiobook edition became available on Audible, expanding the book's reach beyond print and ebook formats.
Lulu featured Justin Moore's Creator Wizard brand as a publishing success story, detailing how Sponsor Magnet was built from years of course material into a polished, widely-distributed creator education book.
Moore announced the launch of Sponsor Mole to 100+ creators, describing it as a tool born from frustration with industry secrecy around which brand contacts actually make sponsorship decisions.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6 -0.0% | +0 +0.0% | -6 |
| Last 30 days | +0 +0.0% | +41 +0.3% | +0 +0.0% | +41 |
| Last 90 days | +199 +0.4% | +770 +4.9% | +0 +0.0% | +969 |
| Last 365 days | +199 +0.4% | +770 +4.9% | +0 +0.0% | +969 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Lulu Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Bitdefender Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Riverside Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Shortform Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Ground News Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Sponsor Magnet Creator Economy / Publishing | Founder / owned brand | YouTube | 2024–Long-term | — |
| Wizard's Guild Creator Education / Community | Founder / owned brand | YouTube | Long-term | — |
Justin Moore, the creator behind @creatorwizard, is a U.S.-based sponsorship coach and educator who has operated as a full-time creator since 2014. Before building his personal brand, he ran an influencer marketing agency, giving him direct visibility into how brands evaluate and select creator partners — a perspective he now packages into courses, a paid community called Wizard's Guild, and his book "Sponsor Magnet." He claims to have facilitated more than five million dollars in brand partnerships for himself and clients, a credential that underpins his authority in a crowded creator-education space.
Moore's content centers on practical guidance for negotiating brand deals, setting rates, and pitching sponsors — delivered across YouTube, Instagram, and TikTok with a notably high engagement rate relative to his micro-tier reach, suggesting a tight-knit audience of working and aspiring creators. His follower base skews male and spans a wide age range, reflecting the entrepreneurial creator demographic he targets. Sponsors like Riverside and Lulu align naturally with that audience, reinforcing his positioning as a business-side resource rather than a lifestyle creator. As the creator economy matures and brand-deal literacy becomes a genuine skill gap, Moore's niche gives him durable relevance with brands selling tools and services to independent content professionals.
Creatorwizard reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Creator Economy / Publishing, Creator Education / Community, a clear signal of fit for brands in those categories. Demonstrated partners include Lulu and Bitdefender. Engagement on YouTube runs around 6.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Creator Economy / Publishing and related categories, Creatorwizard offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Creatorwizard's tier (Micro, 80K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Creatorwizard's real name is Justin Moore. He built the Creatorwizard brand around his work as a sponsorship coach, teaching other creators how to attract, price, and negotiate brand deals.
Sponsor Magnet is Justin Moore's book on landing and negotiating brand partnerships as a creator. It distills his experience generating over $5 million in brand deals into a practical guide for creators at any audience size, covering everything from pricing your rate to understanding how brands evaluate partners.
The Wizard's Guild is Justin Moore's school and community for creators who want to land more brand sponsorships, accessible through wizardsguild.com. It serves as the main hub for his coaching curriculum, alongside his book and social content.
Justin Moore has generated over $5 million in brand partnerships across his career as a creator and former influencer marketing agency owner. He uses that track record as the foundation of his sponsorship coaching credibility.
Justin Moore is married to @aprilathena7, who is also a creator. He shared a personal tribute referencing 15 years of marriage and his original wedding vows, giving followers a glimpse of the person behind the Creatorwizard brand.
Yes, Justin Moore owned and ran an influencer marketing agency before pivoting fully to creator coaching. That agency background gives him a rare dual perspective — he understands how brands evaluate and select partners from the inside, not just the creator side of the pitch.
Justin Moore has been a full-time creator since 2014, making him a decade-plus veteran in the creator economy. That longevity is a deliberate part of his coaching credibility — he built a sustainable creator business long before teaching others to do the same.
Recent Creatorwizard sponsors include Riverside, Shortform, Ground News, Bitdefender, and Lulu, all delivered through YouTube. The mix reflects his audience of creators, marketers, and entrepreneurs — tools and resources they'd genuinely use.
"Influencers at a funeral" is a Creatorwizard post that uses dark humor to comment on influencer culture and creator behavior. It's part of Justin Moore's broader content mix that balances practical sponsorship education with sharper social commentary on the creator industry.
Justin Moore's approach covers the full sponsorship lifecycle — attracting brand interest, setting your rate, and executing the partnership professionally. His coaching is delivered through the Wizard's Guild community, his book Sponsor Magnet, and free content across YouTube, Instagram, and TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@creatorwizard · YouTube
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