Canada
Mark Groves is a Canadian relationship coach, speaker, and founder of the Create the Love platform, best known for translating attachment theory, codependency, and nervous system science into accessible content for everyday people.
Total Followers -0.1%
153K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
63K followers · 41% of audience
Engagement
7.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.5K–$3.7K / IG post
A recent Mark Groves Podcast episode (listed as updated within the last week on Apple Podcasts) announced he is building a new product and invited community input via a survey, alongside a free science-backed digital detox guide.
The official createthelove.com site announced CTL Fest as a three-day festival featuring relationship teachers, live music, activities, and a marketplace, billed as the brand's biggest live event to date.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +101 +0.2% | -198 -0.3% | +0 +0.0% | -97 |
| Last 90 days | +202 +0.3% | -411 -0.6% | +0 +0.0% | -209 |
| Last 365 days | +202 +0.3% | -411 -0.6% | +0 +0.0% | -209 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cozy Earth Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Organifi Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Avocado Green Brands Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Mighty Networks Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Saily Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
Mark Groves is a Canadian relationship coach, speaker, and founder of the Create the Love platform, best known for translating attachment theory, codependency, and nervous system science into accessible content for everyday people. Operating primarily under the @markgroves handle after consolidating his personal brand away from the @createthelove umbrella, Groves built his following by addressing the emotional mechanics of modern relationships — anxious attachment, people-pleasing, and digital dependency — through a lens that blends psychology with lived experience. He co-authored 'Liberated Love' and hosts the Mark Groves Podcast, where long-form conversations with guests in functional medicine and mental health extend his reach beyond solo content.
His audience skews predominantly female and heavily concentrated in the 18–34 demographic across the United States and English-speaking markets, a profile that has attracted wellness-aligned sponsors such as Organifi, Cozy Earth, and Avocado Green Brands — brands that share his ethos around intentional, health-conscious living. A partnership with Mighty Networks signals an active community-building dimension to the business beyond content alone. YouTube is currently his most engaged platform by a significant margin, suggesting his longer-form, conversational format resonates more deeply than short-form. With growing interest in digital detox and nervous system health as mainstream wellness topics, Groves is well-positioned as a thoughtful voice bridging relational psychology and lifestyle.
Createthelove reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Cozy Earth and Organifi. Engagement on YouTube runs around 7.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in education and related categories, Createthelove offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Createthelove's tier (Mid, 153K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Liberated Love is a book co-authored by Mark Groves and Kylie McBeath that explores how unconscious patterns and inherited conditioning block people from experiencing authentic, lasting relationships. The book combines psychological frameworks with spiritual principles to help readers move from fear-driven connection toward relationships built on genuine security and self-awareness. It's a natural extension of the work Mark has been doing through Create the Love for years.
It's the title Mark Groves uses to describe his practice of helping people understand the psychology behind how they relate to others — covering attachment styles, codependency, emotional patterning, and nervous system regulation. Rather than offering generic relationship tips, his approach draws on research in psychology and neuroscience to help people trace why they behave the way they do in relationships. The goal is lasting change at the pattern level, not surface-level advice.
Create the Love is the brand and platform Mark Groves founded to house his coaching programs, educational content, and community work around relationships and personal growth. His sponsorship partnership with Mighty Networks signals that community hosting is a structured part of the model, where members can work through relationship patterns in a supported group setting. The brand sits alongside his personal presence at @itsmarkgroves and the Mark Groves Podcast.
Yes — Mark Groves hosts the Mark Groves Podcast, which covers attachment theory, codependency, nervous system health, boundaries, and conscious relationships. He regularly brings on guests from the wellness and psychology world, including figures like Dr. Will Cole who appear in his content hashtags. The show is designed to bridge academic research with real, human conversations about connection.
Mark Groves frames our relationship with technology as an extension of the same codependency patterns that show up in personal relationships — avoidance, compulsive checking, and using the phone to regulate emotions rather than feeling them. His TikTok bio explicitly positions him as helping people "free yourself from codependency, especially with your phone," making digital detox a core pillar of his work rather than a side topic. He argues you can't fully reclaim human connection without addressing how tech hijacks your nervous system and attention.
Anxious attachment is one of the most consistent themes across Mark Groves' content — he uses attachment theory to help his audience recognize patterns like people-pleasing, fear of abandonment, and seeking external validation as a substitute for self-worth. His approach connects anxious attachment directly to nervous system dysregulation, arguing that healing requires working at the body level, not just the intellectual level. Content tagged with terms like nervous system health and mind-body connection reflects how he integrates somatic and psychological perspectives.
As of 2026, the Create the Love Instagram account directs followers to @itsmarkgroves, signaling that Mark Groves has consolidated his social presence under his personal name rather than the organizational brand. This is a common strategic shift for creators who have built enough name recognition that the personal brand outgrows the original company handle. YouTube remains his most active platform, which is where the bulk of his current content and sponsorship activity is concentrated.
Mark Groves has run sponsored content on YouTube with brands including Organifi (superfood supplements), Cozy Earth (premium bedding), Avocado Green Brands (organic mattresses and home goods), Mighty Networks (community platform software), and Saily (eSIM travel data). These partnerships cluster around holistic wellness, intentional living, and community — closely aligned with the values and lifestyle interests of his audience.
Mark Groves regularly tags his content with references to Dr. Will Cole and The Art of Being Well, reflecting crossover between his relationship-focused work and the functional medicine and mind-body wellness community. This places him within a broader ecosystem of wellness educators who see mental health, nervous system function, and physical health as interconnected — rather than treating relationship coaching as separate from holistic health.
Mark Groves is Canadian, though his audience is predominantly based in the United States, with Canada and the United Kingdom making up the next largest shares. His content is produced and distributed in English across YouTube, Instagram, and TikTok, and his work as a speaker and coach takes him beyond Canada regularly. The cross-border reach reflects how universal the themes of attachment, codependency, and human connection are across English-speaking markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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