United States
Create & Cultivate is a U.S.-based media and events company built around women in business, founded by Jaclyn Johnson with Marina Middleton serving as CEO.
Total Followers +0.6%
726K
Across Instagram
Primary Platform
726K followers · 100% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$25K / IG post
The annual flagship event is set for Sept. 19–20 in Downtown Los Angeles, doubling down on the prior year's format with expanded programming, AI-powered networking, and brand experiences.
The brand ran a standalone Future Summit focused on innovation and upskilling, featuring panels, workshops, and a data-driven AI matching program for attendee networking.
Johnson spoke candidly about the costs of scaling too fast and her simultaneous work building Cherub, an angel investor–founder matching platform.
The debut two-day format—featuring 150+ brand partners and four programming stages—earned recognition for immersive design and sponsor experience innovation.
CNBC covered the sold-out Los Angeles festival as the centerpiece of founder Jaclyn Johnson's return after buying back the company from private equity in 2024.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 725,889 | +4K | 2.7% | 15.6 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +3K +0.5% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +4K +0.6% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +6K +0.8% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +0.8% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Create & Cultivate is a U.S.-based media and events company built around women in business, founded by Jaclyn Johnson with Marina Middleton serving as CEO. What began as a grassroots conference concept has grown into a multi-platform enterprise anchored by a flagship live festival series — positioned as the world's largest gathering of its kind for female entrepreneurs — held across major U.S. cities and drawing founders, executives, and creatives for panels, workshops, and networking. The brand's identity is rooted in community-building rather than solo influencer personality, which gives it unusual longevity and institutional weight compared to individual creator accounts in the entrepreneurship space.
Createcultivate reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in business and related categories, Createcultivate offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Createcultivate's tier (Mid, 726K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Create & Cultivate was founded by Jaclyn Johnson, who built it into what the brand bills as the world's largest festival for women in business. Johnson remains the public face of the brand and has become one of the most recognized voices in the women's entrepreneurship space in the United States.
Marina Middleton serves as CEO of Create & Cultivate, running day-to-day operations alongside founder Jaclyn Johnson. Her role covers the business side of a company that spans live conferences, a podcast, and a large social media community built around women in business.
Work Party is Create & Cultivate's branded podcast focused on entrepreneurship, career advice, and business-building for women. It has surpassed 3.5 million downloads, making it one of the more widely listened-to podcasts in the women's business space.
Yes, Jaclyn Johnson authored Work Party, a book rooted in her experience building Create & Cultivate that offers career and entrepreneurship advice aimed at women. The book shares its name with the brand's podcast, anchoring the Work Party identity across multiple formats.
Create & Cultivate's conferences, content, and community are specifically designed for women in business — female entrepreneurs and professionals are the brand's stated core audience. The entire platform, from live events to the Work Party podcast, is built around supporting women's career and business growth.
Create & Cultivate holds its festivals and conferences across cities in the United States, bringing its women-in-business format to different markets throughout the year. The live events are central to the brand's identity and combine keynotes, panels, and networking for female founders and professionals.
The Work Party podcast has crossed 3.5 million downloads, a strong milestone for a branded podcast in the entrepreneurship category. It operates under the broader Create & Cultivate umbrella and consistently covers business and career topics relevant to women professionals.
Create & Cultivate sells tickets to its women-in-business festivals directly through its website and promotes upcoming event dates through its Instagram, which is their most active social channel. Given the brand's scale, events tend to draw significant interest, so the brand regularly reminds followers to grab tickets early.
Create & Cultivate is a United States-based media company and live-event brand that describes itself as the world's largest festival for women in business. Founded by Jaclyn Johnson and led by CEO Marina Middleton, it combines in-person conferences, the Work Party podcast, and a robust social media presence to serve women entrepreneurs and professionals.
Create & Cultivate's Instagram content centers on women's entrepreneurship, event highlights, career motivation, and business advice aimed at female founders and professionals. They post consistently and run engagement well above the typical rate for brands in their category, reflecting an actively invested community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@createcultivate · Instagram
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