Crawking is a South Carolina-based creator operating under his own production company, CrawKing Productions LLC, based in West Columbia.
Total Followers +0.0%
3.3M
Across Instagram, TikTok
Primary Platform
YouTube
8 followers · 0% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $0–$1 / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Crawking is a South Carolina-based creator operating under his own production company, CrawKing Productions LLC, based in West Columbia. His TikTok presence — built to a multi-million follower count with an engagement rate well above category norms — is the engine of his platform footprint, while his YouTube channel extends that reach for longer-form content. His output is deliberately eclectic: motorcycle and bike-life content sits alongside cooking hacks, candy-fueled humor, and casual observational storytelling. The barbershop ring-pop bit and the FryAway oil-disposal segment are representative of his style — low-production-barrier, high-relatability clips that turn everyday moments into shareable content. His self-described motto, "Don't be good, BE GREAT," signals an aspirational but unpretentious personal brand.
Crawking's audience skews evenly across genders, suggesting broad lifestyle appeal rather than a tight niche demographic — a profile that makes him accessible to a wide range of consumer brands. His sponsored content has included household product integrations like FryAway, pointing toward CPG and kitchen-adjacent categories as natural brand-fit territory, though the bike-life content opens doors to automotive and outdoor lifestyle sponsors as well. At the macro tier with strong TikTok engagement metrics, he occupies a useful middle ground for brands seeking authentic, community-rooted storytelling over polished influencer production. As short-form video continues to reward creators who blend humor with utility, Crawking's mix of practical hacks and personality-driven content positions him well for sustained commercial relevance.
Crawking reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, Crawking offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Crawking's tier (Macro, 3.3M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Crawking featured FryAway, a product designed to solidify used cooking oil so it can be tossed in the trash instead of poured down the drain. He framed it as a quick kitchen cleanup hack under #FryAway #Cooking #Hack. The clip fits his broader pattern of mixing practical, shareable tips into his entertainment-first content.
Yes, bike life and riding content are a consistent part of Crawking's mix — #bikelife and #riding both rank among his top hashtags. This riding content runs alongside his cooking, candy, and humor videos, giving his channel a lifestyle feel rather than a single locked-in niche.
CrawKing Productions LLC is the content and media company Crawking owns and operates out of West Columbia, South Carolina. Running a formal production LLC signals he treats his creative work as a professional business, which is common among Macro-tier creators managing brand partnerships and original productions.
Crawking lists "Don't be good, BE GREAT!" as his personal mantra directly in his TikTok bio, framing it as a call to push past average effort. It doubles as a brand philosophy for CrawKing Productions and is part of how he positions himself as both an entertainer and a business owner.
The video's punchline was that you should bring ring pops to your next barber visit — his caption reads "Moral of the story. Get you some ring pops before your next barber visit." The clip fits his signature style of turning an unexpected everyday situation into a short, punchy comedic moment. He also tied the candy theme to having a surplus of sweets heading into Halloween.
#onthisday is one of Crawking's top hashtags, meaning he regularly anchors content to calendar moments, historical events, or throwback references. This format tends to ride TikTok's date-based discovery traffic well, which likely contributes to his engagement running above the category average.
Crawking has used Halloween as a hook for candy-themed videos, including one where he had a big surplus of ring pops and leaned into the holiday as the reason. His Halloween content blends seasonal timing with his broader fun-food and humor style rather than going for traditional spooky or costume-focused videos.
Yes, #stitch ranks among Crawking's most-used hashtags, meaning he regularly uses TikTok's Stitch feature to react to or build on other creators' clips. Stitch videos are a core part of how he taps into trending conversations and keeps his comment sections active.
Crawking is based in West Columbia, South Carolina, which he lists directly in his TikTok bio. He runs his production company, CrawKing Productions LLC, from there.
While YouTube is listed as his primary platform, Crawking's largest and most engaged audience lives on TikTok, where he has grown to well over three million followers with an engagement rate that runs notably above the category median. TikTok is clearly his strongest platform for day-to-day reach and interaction.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@crawking · YouTube
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