United States
Craig Groeschel is the founding and senior pastor of Life.Church, a multi-site congregation headquartered in Edmond, Oklahoma, that expanded into one of the largest church organizations in the United States.
Total Followers +0.2%
2.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
280K followers · 10% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$36K / IG post
The Roys Report published accounts from former Life.Church employees describing a toxic workplace culture and an alleged physical assault of a staffer by Groeschel. The story attracted significant attention in Christian media circles.
Released March 17, 2026 via Zondervan, the book on anxiety, depression, and burnout landed at No. 5 on the NYT Advice, How-To & Miscellaneous list — Groeschel's latest in a string of more than 20 published titles.
Groeschel released the faith-and-doubt-focused title in February 2025 and was featured as a marquee speaker at the Global Leadership Summit, which convenes leaders from 100+ countries.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.4% | +1K +0.1% | +0 +0.0% | +2K |
| Last 30 days | +2K +0.7% | +3K +0.3% | +0 +0.0% | +6K |
| Last 90 days | +6K +2.2% | +16K +1.2% | +0 +0.0% | +22K |
| Last 365 days | +6K +2.2% | +16K +1.2% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
Craig Groeschel is the founding and senior pastor of Life.Church, a multi-site congregation headquartered in Edmond, Oklahoma, that expanded into one of the largest church organizations in the United States. Beyond weekend services, Life.Church developed the YouVersion Bible App — now among the most widely downloaded apps in the world — cementing Groeschel's standing as a significant force in digital faith media. He is also a prolific author with multiple New York Times bestselling books covering leadership, resilience, and personal faith, and he has spoken at major leadership conferences across numerous countries.
Craiggroeschel reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Craiggroeschel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Craiggroeschel's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Craig Groeschel is the senior pastor of Life.Church, widely recognized as one of the largest and most innovative churches in the United States. Life.Church operates dozens of physical campuses across multiple U.S. states alongside a globally accessible online campus that serves worshippers around the world.
Yes, the YouVersion Bible App was developed by Life.Church and has been downloaded by hundreds of millions of people worldwide, making it one of the most-installed apps in history. The project reflects Craig Groeschel's long-standing belief in using technology to make Scripture accessible to everyone regardless of location or background.
The Craig Groeschel Leadership Podcast — often shortened to CGLP in his community — is a show where Craig shares practical leadership principles, strategies, and conversations aimed at helping leaders grow personally and organizationally. It consistently ranks among the top leadership podcasts and draws an audience that includes both ministry leaders and secular business professionals.
Craig Groeschel is a New York Times bestselling author with numerous titles, including Winning the War in Your Mind and Dangerous Prayers, among many others. His books blend biblical teaching with practical psychology and personal-development principles, giving them broad appeal well beyond church audiences.
Yes, Craig Groeschel is a recurring speaker at the Global Leadership Summit, a major annual event that convenes hundreds of thousands of leaders across business, nonprofit, and ministry sectors worldwide. He is consistently listed among its most in-demand voices, particularly on topics of organizational innovation and leadership culture.
Craig Groeschel's wife is Amy Groeschel, who is publicly active in marriage-focused ministry and speaking. Craig regularly references her in his content — his social media hashtag #mybride is a well-known nod to her — and the two have been married for several decades.
Life.Church operates as an independent, non-denominational Christian church, which contributes to its unusually broad appeal across different faith traditions and backgrounds. That independent identity has also given it the flexibility to pioneer tech-forward ministry tools like the YouVersion Bible App.
Life.Church is headquartered in Edmond, Oklahoma, where Craig Groeschel built the church's home base over several decades before it expanded into a multi-site organization. From Oklahoma, the church has grown to serve communities across multiple U.S. states and a global online congregation.
Craig posts a mix of leadership advice, faith-based encouragement, and motivational short-form clips drawn from his sermons, podcast episodes, and global conference talks. His content regularly touches on mindset, generational thinking, and practical leadership frameworks — making it resonate with both church communities and non-religious personal-development audiences.
Craig Groeschel maintains an active presence across YouTube, Instagram, and TikTok, giving him a combined following in the millions and placing him firmly in the Macro creator tier. His Instagram audience tends to show strong engagement, while TikTok has become a growing channel for bite-sized leadership and faith content reaching younger demographics.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@craiggroeschel · YouTube
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