United States
Coursera is a U.S.-based online learning platform founded in 2012 by Stanford professors Andrew Ng and Daphne Koller, built around the premise that university-caliber education should be accessible to anyone with an internet connection.
Total Followers +3.4%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
339K followers · 18% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$40K / IG post
Scrum.org's Professional Scrum Product Ownership Specialization launched on Coursera, expanding access to certified agile and product management training worldwide.
The all-stock combination unites a global ecosystem of 290 million learners, 18,000 enterprise customers, 95,000 instructors, and hundreds of university and industry partners under the Coursera brand.
At its annual Coursera Connect event, Coursera announced Anthropic as a new content partner alongside five new Professional Certificates focused on AI and human-centered skills.
The platform added a first-quarter record of 7.6 million new registered learners and reaffirmed its full-year 2026 revenue outlook of $805–$815 million.
The definitive agreement, unanimously approved by both boards, structured Udemy shareholders receiving 0.800 Coursera shares per Udemy share, representing a 26% premium.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.3% | +13K +0.9% | +905 +1.0% | +15K |
| Last 30 days | +4K +1.2% | +55K +3.9% | +4K +5.0% | +64K |
| Last 90 days | +9K +2.7% | +160K +11.3% | +18K +20.2% | +188K |
| Last 365 days | +9K +2.7% | +160K +11.3% | +18K +20.2% | +188K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Coursera Sponsorship | Sponsored content | Jul 2026 | — | |
| Notebooklm Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Meta Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Microsoft Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| IBM Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
Coursera is a U.S.-based online learning platform founded in 2012 by Stanford professors Andrew Ng and Daphne Koller, built around the premise that university-caliber education should be accessible to anyone with an internet connection. The company went public in 2021 and has since grown into one of the larger credentialed e-learning marketplaces, partnering with universities and corporations to offer courses, professional certificates, and accredited online degrees. Its social channels function as a content arm of that mission — leaning heavily into career development frameworks, evidence-backed study techniques, and emerging tech skills like data analytics and AI. Posts tend to be practical and instructional in tone, delivering bite-sized professional advice rather than promotional content, which helps the channel read more like a career resource than a brand account.
The audience skews heavily male and concentrates in the 18-to-34 age band — the demographic actively navigating early career decisions and credential-building — with meaningful reach into India and the U.K. alongside a U.S. core. That audience composition explains the brand partnerships visible in its sponsored content: collaborations with IBM, Microsoft, Meta, and Google's NotebookLM signal that Coursera's channel is a natural fit for enterprise software and productivity tools looking to reach ambitious, tech-oriented learners. YouTube engagement running well above the category median suggests the instructional format resonates strongly on that platform. As AI-adjacent upskilling continues to drive demand for online credentials, Coursera's channel is positioned to deepen its role as a discovery layer connecting learning-minded professionals with both its own course catalog and the technology brands that want to reach them.
Coursera reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Coursera and Notebooklm. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Coursera offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Coursera's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Coursera allows learners to audit many courses for free, giving access to video lectures and some materials without a payment, but earning a verified certificate typically requires a paid subscription or one-time course fee. Some programs built in partnership with companies like IBM and Microsoft may also be accessible through corporate or university agreements at reduced or no cost.
Yes, Coursera offers fully online bachelor's and master's degrees from accredited universities, not just short courses or professional certificates. This is a core part of what separates Coursera from many competitors — the platform's own tagline lists "Skills. Courses. Degrees." as its three pillars, with degrees being a genuine, accredited offering.
IBM is a named Coursera sponsorship and content partner, with the two organizations collaborating on YouTube content as recently as mid-2025. Because IBM is directly involved in designing the curriculum, the credential carries real-world weight in tech and data hiring pipelines, particularly for candidates pivoting into the field without a traditional computer science background.
Microsoft has partnered with Coursera for sponsored YouTube content, reflecting a collaboration that goes beyond simple advertising into course creation and skill validation. This fits Coursera's broader focus on in-demand tech skills like cloud computing, AI, and productivity tools that Microsoft is closely associated with.
#LearnWithoutLimits is Coursera's brand tagline, used consistently across their TikTok and Instagram channels to promote the idea that online education removes barriers of geography, cost, and traditional university access. It captures Coursera's positioning as a platform where anyone can earn credentials from top universities and major employers without ever stepping onto a physical campus.
Coursera's YouTube channel is built around actionable career advice and professional development, not just advertisements for its course catalog. The channel covers learning science topics — such as why re-reading notes repeatedly is less effective than active recall — alongside career strategy, emerging tech trends, and skill-building guides.
The #CourseraPartner tag appears in Coursera's social content and signals a creator or affiliate partnership arrangement where learners and influencers promote their educational journeys alongside the platform. It's a community-driven marketing approach that encourages people to publicly share their Coursera learning goals and progress rather than just passively consuming course material.
India is Coursera's second-largest audience market after the United States, reflecting strong demand for globally recognized online credentials among Indian learners. The platform's combination of university partnerships, in-demand tech certifications, and flexible pricing makes it a strong fit for learners in India seeking internationally recognized qualifications.
Coursera partnered with Google's NotebookLM for sponsored YouTube content in late 2025, signaling an alignment between Coursera's course-based learning and AI-powered study tools. NotebookLM is a Google AI tool that helps users analyze and synthesize research documents, making it a practical companion to the kind of self-paced, note-heavy studying that Coursera's audience regularly does.
Career change is one of Coursera's central content themes, with hashtags like #careerchange, #dreamcareer, and #indemandskills consistently featured across their social channels. The platform's catalog of professional certificates in data analytics, AI, and related tech fields — many co-created with employers like IBM, Microsoft, and Meta — is specifically designed for people pivoting into technology without a traditional degree in the discipline.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@coursera · YouTube
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