United Kingdom
Countrywoodsmoke is an Exeter-based British BBQ creator, author, and consultant who has built one of the more authoritative voices in the UK outdoor cooking scene.
Total Followers -0.1%
54K
Across YouTube, Instagram
Primary Platform
YouTube
17K followers · 31% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $938–$2.6K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -38 -0.1% | +0 +0.0% | -38 |
| Last 90 days | +0 +0.0% | -41 -0.1% | +0 +0.0% | -41 |
| Last 365 days | +0 +0.0% | -41 -0.1% | +0 +0.0% | -41 |
Daily follower snapshots from CreatorDB's longitudinal index.
Countrywoodsmoke is an Exeter-based British BBQ creator, author, and consultant who has built one of the more authoritative voices in the UK outdoor cooking scene. Operating across a network of web properties — including a dedicated BBQ magazine, a review site, and a BBQ school under the @ukbbqschool handle — the creator approaches barbecue as both craft and cultural movement, framing UK BBQ as an emerging scene worth taking seriously. Beyond video content, they host the Men on Fire podcast and hold an award-winning cookbook credit, giving the brand a depth that extends well beyond a typical recipe channel. Content spans equipment reviews, technique tutorials, and recipe walkthroughs, with recent posts interrogating whether pellet-and-fan appliances like the Ninja Woodfire qualify as 'real' BBQ — a framing that speaks to a community genuinely invested in the craft.
Brand partnerships with MEATER (the wireless thermometer brand) and Borniak smokers position Countrywoodsmoke firmly in the enthusiast-hardware segment of the BBQ market, appealing to buyers who research before they spend. The audience demographic is notable: despite the channel's British identity, the majority of viewers are based in the United States, and the age skew is strongly toward the 45-plus bracket — a cohort with purchasing power that aligns well with premium equipment and cookbook categories. Activity has shifted noticeably toward Instagram, where the creator remains consistently active, while YouTube output has slowed considerably. With a micro-tier following that punches above its weight in engagement relative to category norms, Countrywoodsmoke is best positioned as a specialist authority partner for BBQ hardware, rub and fuel brands, and cookbook publishers targeting an English-speaking audience serious about outdoor cooking.
Countrywoodsmoke reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Countrywoodsmoke offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Countrywoodsmoke's tier (Micro, 54K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes — Countrywoodsmoke's Instagram bio describes them as an award-winning BBQ author, making them one of the few UK creators to have published a recognised book on the subject. The book sits alongside their other platforms including The BBQ Mag, the UK BBQ School, and a network of barbecue websites. It's a strong signal that their expertise goes well beyond social media content.
Men on Fire is a podcast that Countrywoodsmoke is associated with, listed directly in their Instagram bio alongside their other BBQ projects. It forms part of a wider media operation that includes The BBQ Mag, the UK BBQ School, and multiple barbecue websites. The podcast appears to be one of several channels through which they push UK BBQ culture to new audiences.
Countrywoodsmoke is based in Exeter, England, which they tag regularly across their posts. Despite being a UK creator focused on British barbecue, the majority of their audience is actually in the United States, reflecting how widely BBQ and outdoor cooking content travels across English-speaking markets.
The UK BBQ School is a hands-on teaching platform run by Countrywoodsmoke, described in their Instagram bio as focused on giving people the skills to BBQ better. It's one of several brands they operate alongside The BBQ Mag, countrywoodsmoke.com, and ukbbqreview.com. The school fits their broader mission of raising the standard and visibility of British outdoor cooking.
Countrywoodsmoke tested this exact scenario in one of their videos, making it one of the more practically useful and searchable pieces of content they've produced. The MEATER wireless probe is a regular feature in their content, and the Ninja Woodfire is a popular but enclosed appliance, so whether the probe's signal works inside it is a genuine question for home cooks. Their hands-on testing style makes them a go-to source for this kind of equipment crossover question.
Yes — Countrywoodsmoke is listed as a BBQ Consultant for The BBQ Mag in their Instagram bio, and they also own the domain thebbqmag.com, suggesting a deep operational role in the publication. The BBQ Mag sits alongside their other web properties — uk-bbq.com and ukbbqreview.com — as part of a wider UK BBQ media network they've built. It makes them one of the more multi-platform BBQ voices operating out of the UK.
Countrywoodsmoke regularly features the Borniak smoker in their content, tagging both #borniak and #borniaksmoker across posts. Borniak is a European electric smoker brand well-regarded among serious BBQ enthusiasts, and its repeated appearance in their content suggests more than a one-off review. They also work with the Ninja Woodfire Outdoor Grill, giving their audience comparisons across different cooking styles and price points.
Countrywoodsmoke tackled this debate head-on with a video making ribs on the Ninja Woodfire Outdoor Grill, including the phrase "is this BBQ?" in the title itself. This reflects the ongoing argument in BBQ communities about whether electric or wood-assisted appliances qualify as true barbecue. Their willingness to engage with that debate openly rather than sidestep it is a signature part of their content approach.
Countrywoodsmoke operates several dedicated sites: countrywoodsmoke.com, uk-bbq.com, ukbbqreview.com, and thebbqmag.com. This network spans recipes, equipment reviews, and BBQ publishing, making their operation unusually broad for a creator in the Micro tier. Together the sites function as a written resource hub for UK BBQ enthusiasts looking for content beyond what's on YouTube or Instagram.
Countrywoodsmoke's YouTube bio opens with "UK BBQ is on its way up," framing British barbecue as an emerging scene that deserves its own dedicated voice. For years, BBQ content online was dominated by American styles and creators, leaving a genuine gap for someone covering British outdoor cooking techniques, equipment reviews, and local culture. That positioning — championing BBQ as something the UK can own — runs through everything they do across their channels, websites, and the UK BBQ School.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@countrywoodsmoke · YouTube
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