United States
Counteractbooze is the handle of Julia Wirth, a U.S.-based makeup artist and Twitch streamer whose content sits at the crossroads of cruelty-free beauty and gaming culture.
Total Followers +0.0%
15K
Across Instagram
Primary Platform
YouTube
15K followers · 100% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $386–$1.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 15,424 | +0 | 2.8% | — | 21 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -26 -0.2% | +0 +0.0% | +0 +0.0% | -26 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Counteractbooze is the handle of Julia Wirth, a U.S.-based makeup artist and Twitch streamer whose content sits at the crossroads of cruelty-free beauty and gaming culture. Her Instagram presence centers on vegan, ethically sourced cosmetics — a positioning reinforced by her work with brands like Milani and Thistle & Spire, both of which align with her publicly stated animal-welfare and sustainability values. Alongside beauty content, she weaves in gaming clips and sponsored playthroughs, reflecting an audience that follows her across both interests rather than treating them as separate channels.
Despite a micro-tier following, Wirth's engagement rate runs well above the category median, a signal that her audience is genuinely invested rather than passive. The even male-female split is atypical for beauty creators and likely reflects her gaming crossover pulling in Twitch followers who also engage on Instagram. Her openly progressive identity — threaded through both her bio and her brand choices — functions as a filter, attracting an audience that shares those values and making her a credible partner for indie or ethical brands seeking authentic placement with a politically engaged, dual-interest community.
Counteractbooze reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Counteractbooze offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Counteractbooze's tier (Micro, 15K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Counteractbooze's real name is Julia Wirth — she lists her business email as juliaewirth@gmail.com publicly in her Instagram bio. She goes by the handle @counteractbooze across her platforms rather than her given name.
Yes — she identifies explicitly as a cruelty-free vegan MUA (makeup artist) in her bio, making that the defining filter for every product she features. This means she only covers brands whose products contain no animal-derived ingredients and are not tested on animals.
Counteractbooze has posted content tagged with Milani Cosmetics using the brand hashtag #bakedbymilani, pointing to a working relationship or sponsored content arrangement with the brand. She also uses #sampleproductreceived, indicating she participates in brand gifting and PR partnerships as part of her beauty content.
Yes — Counteractbooze calls herself a Twitch streamer directly in her Instagram bio. Her content spans both the beauty and gaming worlds, making her a dual-niche creator across multiple platforms.
Counteractbooze has posted gaming content tagged with Resident Evil 5 and the early-access shooter Arc Raiders. Her use of the hashtag #gamingclip suggests she regularly shares highlight clips from her Twitch sessions alongside her makeup and lifestyle posts.
She self-describes as "fragrance obsessed" in her Instagram bio, placing it right alongside her MUA identity as a core part of her creator persona. Fragrance coverage appears to be a genuine passion pillar for her rather than a secondary or occasional topic.
Thistle & Spire is an intimates and lingerie brand known for its fashion-forward, body-positive aesthetic. Counteractbooze has tagged the brand in her content, suggesting a gifted collaboration or PR partnership that complements her broader beauty and lifestyle presence.
Yes — she uses the hashtag #sampleproductreceived on gifted-product posts, which is standard FTC-compliant disclosure practice for influencers. Her Instagram bio also includes a dedicated business email, signaling she is actively open to brand partnership and collaboration inquiries.
Counteractbooze is based in the United States. Beyond that, she has not publicly specified a city or state in the available information about her online presence.
YouTube is listed as her primary platform, though her most visible engagement data is concentrated on Instagram, where she holds a Micro-tier following with engagement running notably above the category average. She operates across YouTube, Instagram, and Twitch, functioning as a multi-platform creator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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