Costcohotfinds is a creator with a presence on YouTube (70,500 followers), Instagram (3,566,082 followers), TikTok (1,500,000 followers).
Total Followers +0.3%
5.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
71K followers · 1% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $43K–$100K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +713 +0.0% | +0 +0.0% | +713 |
| Last 30 days | +99 +0.1% | +16K +0.5% | +0 +0.0% | +17K |
| Last 90 days | +909 +1.3% | +47K +1.3% | +0 +0.0% | +48K |
| Last 365 days | +909 +1.3% | +47K +1.3% | +0 +0.0% | +48K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Friskies Pet Food | Sponsored content | Long-term | — | |
| Fancy Feast Pet Food | Sponsored content | Long-term | — | |
| Swiffer Home & Cleaning | Sponsored content | Long-term | — | |
| Cinnamon Toast Crunch Food & Beverage | Sponsored content | Long-term | — | |
| Youtheory Health & Supplements | Sponsored content | Long-term | — | |
| FoodSaver Kitchen & Home | Sponsored content | Long-term | — | |
| Annie's Food & Beverage | Sponsored content | Long-term | — | |
| Physician's Choice Health & Supplements | Sponsored content | Long-term | — |
Costcohotfinds is a creator with a presence on YouTube (70,500 followers), Instagram (3,566,082 followers), TikTok (1,500,000 followers). Their content sits in the shopping & deals space. Their YouTube bio reads: "Laura & Rachel 💕 Sisters bringing you Costco finds all over the US! Laura is based out of Dallas and Rachel out of Ann Arbor, MI.". The full audience and engagement breakdown is below.
Costcohotfinds reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Pet Food, Home & Cleaning, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Friskies and Fancy Feast. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows shopping content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Pet Food and related categories, Costcohotfinds offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Costcohotfinds's tier (Mega, 5.1M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
No — Costcohotfinds has no affiliation with Costco Corporation whatsoever. Laura and Rachel are independent creators who are simply devoted shoppers, and they make that disclaimer prominent across every one of their social profiles.
Yes, Costcohotfinds is a sister duo — Laura and Rachel collaborate on the content together. They operate from two different cities, which lets them cover Costco warehouses in different parts of the country rather than a single location.
Laura runs her side of Costcohotfinds from Dallas, Texas, while her sister Rachel is based in Ann Arbor, Michigan. That geographic split means they can scout regional Costco deals and new-item arrivals across multiple markets.
Yes — Laura is the sister who describes herself as a mom in the Costcohotfinds bios. Both sisters contribute to the account, but the "mom and Costco addict" identity is most closely tied to Laura's personal presence on the channel.
@jayneknox is Laura's separate Instagram account, and she actively points her Costcohotfinds audience toward it. It appears to carry additional lifestyle or personal content beyond the Costco-haul format the main account is built around.
They cover Costco finds all over the US — that's how they describe themselves in their own YouTube bio. Having bases in Texas and Michigan helps them report on deals and shelf-hits from different regional warehouses, not just a single club.
Their partnership history spans a wide range of household names including Friskies, Fancy Feast, Swiffer, Cinnamon Toast Crunch, Youtheory, FoodSaver, Annie's, Physician's Choice, and Native. The mix reflects the food, pet care, cleaning, and wellness categories that naturally overlap with what their Costco-obsessed audience is already buying.
The account highlights new, seasonal, and noteworthy items spotted on Costco shelves — ranging from food and beverages to household goods, pet products, and wellness finds. The format leans on short-form video and photo hauls designed to flag deals or limited-run arrivals before they disappear from shelves.
Costcohotfinds has grown into one of the largest Costco-focused accounts on Instagram, with well over three million followers on that platform alone. Instagram is by far their dominant channel, outpacing their TikTok and YouTube audiences combined.
Costcohotfinds is active on Instagram, TikTok, and YouTube. Instagram carries their biggest following by a wide margin, but they post regularly on TikTok and publish video content on YouTube as well, putting their combined cross-platform reach in the Mega tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@costcohotfinds · YouTube
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