South Korea
The @cooking Instagram account is an editorial content property produced by the team behind Bustle Digital Group publications — Bustle, Elite Daily, Nylon, and Inverse — aggregating food and drink content from those outlets' editorial staff rather than operating as a single creator's personal brand.
Total Followers -0.1%
109K
Across Instagram
Primary Platform
TikTok
109K followers · 100% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.4K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 108,607 | -152 | 1.6% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -152 -0.1% | +0 +0.0% | +0 +0.0% | -152 |
| Last 90 days | -456 -0.4% | +0 +0.0% | +0 +0.0% | -456 |
| Last 365 days | -456 -0.4% | +0 +0.0% | +0 +0.0% | -456 |
Daily follower snapshots from CreatorDB's longitudinal index.
The @cooking Instagram account is an editorial content property produced by the team behind Bustle Digital Group publications — Bustle, Elite Daily, Nylon, and Inverse — aggregating food and drink content from those outlets' editorial staff rather than operating as a single creator's personal brand. Content skews seasonal and holiday-driven, with top-performing posts centered on Thanksgiving recipes, holiday baking, and festive cocktails. This positions the channel as a lifestyle media aggregator rather than a niche cooking specialist, drawing on the combined editorial infrastructure of several established digital-media brands.
The account's most telling brand signal is Almond Breeze (Blue Diamond), credited directly in the bio as a presenting sponsor — indicating CPG food-and-beverage integration was built into the channel's structure from the outset rather than layered on later. The audience splits evenly between male and female, consistent with broad lifestyle food content rather than a more specialized culinary following. As of mid-2026, the channel has been dormant for roughly a year, suggesting reduced editorial investment. Should it be reactivated, the credibility of its parent publications and its media-brand-hybrid model give it a differentiated foothold for CPG household brands seeking editorial-style food content at scale.
#cooking reaches an audience concentrated in South Korea primarily through TikTok, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Almond Breeze. Engagement on TikTok runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Food & Beverage and related categories, #cooking offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at #cooking's tier (Mid, 109K combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @cooking account is run by editors from Bustle, Elite Daily, Nylon Mag, and Inverse — a group of established digital media publications rather than a solo food creator. That editorial background means the content follows a magazine-style approach to recipes and food trends rather than a personal vlog format.
Almond Breeze is the named sponsor behind the @cooking account, as stated directly in the account's bio. Almond Breeze is a well-known almond milk brand, which fits naturally with recipe and baking content — especially holiday baking where dairy alternatives are commonly used.
The @cooking Instagram account has not uploaded new content for over a year, making it effectively inactive as of mid-2026. The account built its audience primarily around seasonal and holiday content, so the gap in posting has coincided with a slight decline in follower growth.
The Elf spaghetti recipe is a playful recreation of the iconic scene from the movie Elf, where Buddy the Elf covers his pasta with candy, maple syrup, and other sweets. The @cooking account leaned into this as a holiday novelty dish, which is exactly the kind of pop-culture-meets-food content the editorial team behind the account specializes in.
A snow globe cocktail is a festive holiday drink typically served in a round vessel with edible shimmer or glitter that swirls when shaken, mimicking the look of a snow globe. @cooking featured this as part of their holiday cocktail content, which also appeared among their most-engaged posts around the Thanksgiving and winter holiday season.
Cranberry muffins became one of @cooking's signature Thanksgiving and holiday baking posts, hashtagged under both #cranberrymuffins and #muffinrecipe. The account positioned these as easy, shareable holiday bakes in line with its broader focus on approachable seasonal recipes for a general audience.
@cooking is a media brand account, not a personal creator — it functions as a food and drinks vertical run collectively by editors across Bustle, Elite Daily, Nylon Mag, and Inverse. This makes it more comparable to a publication's branded social channel than to an individual influencer profile.
The @cooking account heavily covers Thanksgiving dinner ideas, with top posts tagged under #thanksgiving and #thanksgivingdinner alongside specific recipes like cranberry muffins. The editorial team tends to publish holiday content in advance of the season, treating Thanksgiving as a tentpole content moment the way a food magazine would.
The account is backed by four digital media brands: Bustle, Elite Daily, Nylon Mag, and Inverse. These are all part of the broader digital publishing ecosystem targeting millennial and Gen Z readers, and the @cooking handle serves as a shared food and drinks content hub across that editorial network.
TikTok is the primary platform for @cooking, though the account also maintains an Instagram presence where it built an audience in the mid-tier follower range. The account's Instagram activity has gone quiet in recent years, with the bulk of its identifiable content history tied to holiday baking and cocktail seasons.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cooking · TikTok
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