United Kingdom
Cookinacurry is the Instagram and digital presence of Maunika Gowardhan, a UK-based Indian food writer, TV chef, and cookbook author who has built her reputation on making Indian home cooking approachable for a Western audience.
Total Followers +0.7%
272K
Across Instagram
Primary Platform
YouTube
272K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.1K–$9.5K / IG post
Maunika Gowardhan's fourth cookbook, published by Quadrille in October 2025, earned a spot on the NYT's best cookbook list for the year, boosting her 'bestselling author' credentials.
She cooked live at the Big Kitchen stage at the Good Food Show alongside chefs Cyrus and Marcus, showcasing recipes from her newly released cookbook.
Gowardhan is returning to the Good Food Show's Big Kitchen stage for the 2026 festive edition, continuing her live cooking appearances tied to her cookbook profile.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 271,677 | +2K | 2.0% | 2.1 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -272 -0.1% | +0 +0.0% | +0 +0.0% | -272 |
| Last 30 days | +2K +0.7% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +3K +1.0% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +1.0% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Cookinacurry is the Instagram and digital presence of Maunika Gowardhan, a UK-based Indian food writer, TV chef, and cookbook author who has built her reputation on making Indian home cooking approachable for a Western audience. Her debut cookbook, simply titled Curry, earned recognition as one of the New York Times' best cookbooks of the year — a credential that meaningfully separates her from the broader food influencer landscape. Her content centres on traditional Indian dishes — dal, paratha, curries, Sunday-lunch spreads — rendered with the warmth and clarity of a home kitchen rather than a restaurant production, which has driven a loyal following that skews strongly female and spans the millennial-to-Gen-X range.
With an audience split heavily between the United States and the United Kingdom, Gowardhan occupies a well-defined niche: the trusted authority on Indian cuisine for English-speaking home cooks who want authenticity without intimidation. Her engagement rate sits comfortably above the category median, suggesting her audience is actively cooking from her content rather than passively scrolling. Occasional travel-inflected posts hint at a broadening lifestyle dimension, while her consulting relationship with the New York Times signals the kind of editorial credibility that positions her for cookbook sequels, premium kitchenware partnerships, and food-media collaborations rather than generic FMCG sponsorships. As interest in global home cooking continues to grow, her combination of publishing credentials and community trust gives her durable authority in the Indian food space.
Cookinacurry reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Cookinacurry offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cookinacurry's tier (Mid, 272K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Cookinacurry's real name is Maunika Gowardhan. She uses both her handle and her given name publicly, with her name appearing regularly in her own content hashtags and press coverage.
Her cookbook is simply titled CURRY. It became a bestseller and is the book she most actively promotes across her social channels.
Yes — the New York Times named CURRY one of the best cookbooks of the year. Maunika also works as a consultant for the NYT, which adds further credibility to her standing in the food world.
Yes, Maunika Gowardhan is a qualified TV chef in addition to her work as an author and food writer. Her media career spans television appearances, print, and her large online following, making her one of the more well-rounded Indian food voices in the UK.
She does — Maunika is listed as a consultant for the New York Times, which she credits openly in her Instagram bio. This relationship puts her Indian food expertise in front of one of the world's largest editorial audiences.
Maunika Gowardhan is based in the United Kingdom. Despite being UK-based, her audience skews heavily toward the United States, with American followers making up the largest share of her following.
Her content centres on approachable Indian home cooking — think curries, dal, paratha, and Sunday lunch-style spreads. She covers both everyday weeknight dishes and more celebratory meals, always rooted in authentic Indian flavour.
Dal is a recurring feature in her content and one of her most-used recipe categories. She regularly posts dal variations across her Instagram, making it a reliable resource if you're looking for an Indian lentil dish.
Yes, paratha appears frequently in her content alongside her curry and dal posts. Her approach to Indian breads fits her broader focus on teaching followers how to cook complete, traditional Indian meals from scratch.
Her most active presence is on Instagram, where she posts regularly and has built an audience well into the hundreds of thousands. She is also present on YouTube, though Instagram is where the bulk of her engagement and recipe content lives.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cookinacurry · YouTube
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