United States
CookieSwirlC is a creator with a presence on YouTube (21,400,000 followers), Instagram (344,188 followers), based in United States.
Total Followers +0.0%
21.7M
Across YouTube, Instagram
Primary Platform
YouTube
21.4M followers · 98% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $5.2K–$12K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +138 +0.0% | +0 +0.0% | +138 |
| Last 90 days | +0 +0.0% | -14525 -4.2% | +0 +0.0% | -14525 |
| Last 365 days | +0 +0.0% | -14525 -4.2% | +0 +0.0% | -14525 |
Daily follower snapshots from CreatorDB's longitudinal index.
CookieSwirlC is a creator with a presence on YouTube (21,400,000 followers), Instagram (344,188 followers), based in United States. Their content sits in the gaming & collectibles space. Their YouTube bio reads: "⋆◕‿◕⋆ Hi I’m Cookie. Welcome to CookieSwirlC: I’m a lifelong collector who loves diving into scary games, haunted stories, and creative art junk journaling. I also love testing out new miniatures, craft kits, and collectibles— whether the". The full audience and engagement breakdown is below.
CookieSwirlC reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at CookieSwirlC's tier (Mega, 21.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
CookieSwirlC has never done a face reveal and has kept her appearance entirely private throughout her career on YouTube. This anonymity is one of the most defining traits of her channel and makes 'face reveal' one of the most searched phrases associated with her name despite her having over 21 million subscribers.
CookieSwirlC has never publicly shared her real name, choosing to operate entirely under her Cookie persona for over a decade on YouTube. She keeps personal details like her name and appearance private, which is unusual for a creator of her scale in the Mega tier.
CookieSwirlC has evolved her content away from pure toy unboxing but still features collectibles, Barbie, My Little Pony, miniatures, and craft kits regularly. Her current channel mix also includes Roblox gaming, horror games, and art like junk journaling — she describes herself in her own bio as a 'lifelong collector.'
CookieSwirlC regularly plays Roblox games including Adopt Me, Royale High, Dress to Impress, and Heartopia, all of which appear consistently in her hashtags and recent content titles. Roblox sits at the center of her gaming content alongside horror and survival games.
CookieSwirlC explicitly states in her YouTube channel description that she does not have a Roblox star code. She appears to have added this notice specifically to warn her audience away from accounts or codes falsely using her name.
CookieSwirlC is not on TikTok, Facebook, or Snapchat — she lists all three as platforms she is NOT on, directly in her YouTube channel description. Her official presence is on YouTube and Twitter under the handle @cookieswirlc, making it straightforward for fans to identify real versus impersonator accounts.
Yes, Five Nights at Freddy's is a regular part of CookieSwirlC's horror gaming content. Recent videos include a FNAF-themed series featuring 'Nurse Dollie' and 'Nurse Dollie's Final Ride,' blending the game's universe with her doll-collector identity in a way that fits the spooky aesthetic she's built around her channel.
Yes, both My Little Pony and Barbie remain active parts of CookieSwirlC's collector identity. Recent content includes My Little Pony collection-organizing videos, and both brands are referenced consistently in her Instagram bio and channel hashtags alongside her newer gaming content.
Junk journaling — a mixed-media craft hobby that fills notebooks with scraps, ephemera, stickers, and found materials — is listed by CookieSwirlC herself in her YouTube bio as part of her content. It sits alongside her gaming and collecting videos as an expression of the creative, 'spooky-nostalgic-weird' aesthetic she's developed in recent years.
CookieSwirlC has surpassed 21 million subscribers on YouTube, placing her firmly in the Mega tier of creators and making her one of the largest toy-and-gaming channels based in the United States. Her audience is concentrated in the US, UK, and Canada, and her engagement runs well above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cookieswirlc · YouTube
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