Data refreshed Sep 22, 2026 · 7:40 PM UTC
Business & Marketing United States

Companyman114

Full Creator Stats Live · Updated 2026-09-22

Companyman114 — known on YouTube simply as Company Man — operates one of the more quietly durable business-education channels on the platform, producing documentary-style deep-dives into the corporate histories, marketing strategies, and trajectories of recognizable consumer brands.

NicheBusiness & Marketing TierMacro Engagement4.7%

Total Followers +0.0%

1.8M

Across YouTube

Primary Platform

YouTube

1.8M followers · 100% of audience

Engagement

4.7%

vs. 1.5% category median

Sponsorship Tier

Macro

Quick facts
  • 1.8M combined followers across 1 platform.
  • Macro creator tier — United States.
  • 4.7% headline engagement.
  • Niche: Education.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,800,000 +0 4.7% 0.9 6 days ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +10K +0.6% +0 +0.0% +0 +0.0% +10K
Last 365 days +10K +0.6% +0 +0.0% +0 +0.0% +10K

Audience Demographics

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1.8M1.8M1.8M1.8M1.8M Sep 24Dec 24Mar 25Jun 24Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jul 2026 —
Sponsored content YouTube Oct 2025 —
Sponsored content YouTube Apr 2025 —
Sponsored content YouTube Feb 2025 —
Sponsored content YouTube Aug 2024 —
Background

About Companyman114

Companyman114 — known on YouTube simply as Company Man — operates one of the more quietly durable business-education channels on the platform, producing documentary-style deep-dives into the corporate histories, marketing strategies, and trajectories of recognizable consumer brands. The format is consistent: a well-researched narrative arc that traces how a company rose, stumbled, or reinvented itself, covering subjects as varied as Gatorade's rivalry with Powerade, the slow fade of Jell-O, and the regional expansion of Dutch Bros Coffee. The storytelling is sober and analytical rather than sensationalist, which sets it apart from noisier business commentary channels. Based in the United States, the channel draws on publicly available business reporting, earnings data, and marketing history to construct accessible but substantive case studies — closer in spirit to a business school case study than to entertainment fluff.

The audience is overwhelmingly male and skews toward the 25–44 working-age bracket, with a meaningful 45-and-older segment — a demographic that brings genuine financial agency and a long attention span, both valuable to sponsors. That audience profile explains a sponsor mix dominated by practical digital products: VPN services like Surfshark, privacy tools like Incogni, web infrastructure providers like Kinsta, and fintech brands like Chime. These are conversion-oriented categories that perform well with analytically minded viewers who self-select into long-form content about business. With engagement running well above category norms for a channel of this scale, Company Man demonstrates that consistent niche focus and restrained production style can build a loyally attentive audience — positioning it well for continued brand partnerships in the fintech, SaaS, and digital-privacy verticals.

Brand fit

Why brands partner

Companyman114 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Chime and Incogni Inc.. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Companyman114 offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Companyman114's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What does Companyman114 make YouTube videos about?

Companyman114 covers the business and marketing history of well-known consumer brands, exploring why some companies grow into giants and why others collapse. His channel blends corporate history, competitive analysis, and documentary-style storytelling — all focused on brands most viewers will immediately recognize.

What is Companyman114's 'What Happened?' series about?

The 'What Happened?' format is one of Companyman114's signature video styles, where he investigates why once-iconic brands — like Jell-O or Shakey's Pizza — lost their cultural and commercial relevance. Each episode breaks down the real business decisions, market shifts, and strategic failures behind a household name fading out.

Did Companyman114 do a video on the decline of Jell-O?

Yes, Companyman114 made a dedicated video examining the decline of Jell-O, digging into how the brand went from a staple of American dinner tables to a fading product. It fits squarely into his recurring format of analyzing once-dominant consumer brands that lost their footing.

Has Companyman114 covered the Gatorade vs. Powerade rivalry?

Yes, Companyman114 made a head-to-head video comparing Gatorade and Powerade, analyzing the business strategies and marketing battles that define the sports drink category. Competitive brand breakdowns like this are a recurring format on his channel alongside his decline and rise-and-fall content.

Did Companyman114 make a rise and fall video about Red Robin?

Yes, Companyman114 covered Red Robin in a rise-and-fall format, examining how the casual dining chain grew and then struggled in a shifting restaurant market. Sit-down restaurant chains are a frequent subject on his channel, appearing alongside his coverage of fast food brands and consumer packaged goods.

Is Dutch Bros Coffee actually expanding, and did Companyman114 cover it?

Companyman114 made a video specifically about Dutch Bros Coffee's expansion strategy, looking at how the chain has pushed beyond its Pacific Northwest origins into new markets. His channel covers growing brands as well as declining ones, giving viewers a fuller picture of how businesses move through their lifecycles.

What happened to Shakey's Pizza? Does Companyman114 explain it?

Companyman114's 'What Happened?' video on Shakey's Pizza traces how the once-popular pizza-and-entertainment chain largely disappeared from much of the United States. Shakey's is one of several classic American restaurant brands he has put under the microscope on his channel.

Who sponsors Companyman114's YouTube videos?

Companyman114 has worked with sponsors including Chime, Surfshark, Incogni, Kinsta, and Saily on his YouTube channel. The blend of fintech, VPN, data-privacy, and web-hosting brands reflects his audience's strong tilt toward business-minded, financially engaged viewers.

How many subscribers does Companyman114 have on YouTube?

Companyman114 has built a following of over 1.8 million subscribers on YouTube, placing him firmly in the Macro creator tier. His engagement rate runs well above the category average, which points to an audience that actively watches and responds to his content rather than passively subscribing.

Who actually watches Companyman114 — what's his audience like?

Companyman114's audience skews heavily male and noticeably older than most YouTube channels, with a large share of viewers aged 35 and above — including a substantial 45-plus segment. That demographic profile makes sense given his focus on corporate history and brand strategy, topics that tend to resonate with people who have professional or investing experience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 7:40 PM UTC · Slug: companyman114

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