United Kingdom
Cole Palmer is a professional attacking midfielder for Chelsea FC and the England national team, with the handle colepalmer10 referencing his squad number.
Total Followers +0.7%
12.1M
Across Instagram, TikTok
Primary Platform
8.6M followers · 71% of audience
Engagement
11.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $103K–$241K / IG post
Cole Palmer was left out of Thomas Tuchel's 26-man England squad for the 2026 World Cup, reportedly due to an ongoing pubalgia injury. He told Sky Sports he's fully motivated heading into the new Premier League season.
Palmer inked a multi-year deal with instant-commerce firm Gopuff to co-develop products, content, and experiences. The partnership debuted with COLE'D — billed as the world's first electrolyte ice — available exclusively on Gopuff.
The multi-year deal sees Palmer front Coca-Cola and Powerade activations. A debut ad set in a Chinese takeaway nodded to his viral 'salt and pepper chicken' post-match ritual, tying his 'Cold Palmer' persona to the brand's 'Real Magic' philosophy.
Having trademarked his signature nonchalant celebration in late 2025, Palmer followed up with a personal logo launch in early 2026 — a move his brand advisor flagged as a template other athletes are likely to follow.
Nike's high-profile pre-World Cup film brought together some of football's biggest stars to promote creativity and the brand's latest football innovations, with Palmer headlining as a key Nike athlete.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +14K +0.2% | +0 +0.0% | +0 +0.0% | +14K |
| Last 30 days | +86K +1.0% | +0 +0.0% | +0 +0.0% | +86K |
| Last 90 days | +0 +0.0% | +103K +2.9% | +0 +0.0% | +103K |
| Last 365 days | +0 +0.0% | +103K +2.9% | +0 +0.0% | +103K |
Daily follower snapshots from CreatorDB's longitudinal index.
Cole Palmer is a professional attacking midfielder for Chelsea FC and the England national team, with the handle colepalmer10 referencing his squad number. A product of Manchester City's academy, Palmer made the high-profile move to Chelsea in the summer of 2023 and rapidly became one of the most talked-about players in European football, delivering an exceptional debut Premier League season that earned him widespread individual recognition. His profile rose further during UEFA Euro 2024, where a substitute appearance in the final — and a crucial equalising goal — cemented his status as a generational talent. His social presence spans YouTube, Instagram, and TikTok, accumulating a combined following in the tens of millions, heavily skewed toward a male 18–34 demographic with strong reach in the UK and United States.
Colepalmer10 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear, Food & Snacks, Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Gopuff and Nike. Engagement on YouTube runs around 11.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sportswear and related categories, Colepalmer10 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Colepalmer10's tier (Mega, 12.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The #HotvsCole campaign is a branded series Cole Palmer ran with Pringles UK to promote their Hot Edition flavour range. It featured taste-test content — including a blind taste test with Cole — and a Halloween push where fans were challenged to track down glow-in-the-dark Pringles Hot tubes.
Yes, Cole Palmer came through Manchester City's academy and spent his early career there before making a high-profile move to Chelsea in the summer of 2023. He quickly became one of the most impactful attacking players at Stamford Bridge and a regular in the England squad.
Cole Palmer plays as an attacking midfielder who can operate across the front line, known for his creativity, composure on the ball, and clinical finishing. He has been a key creative force for both Chelsea and the England national team since breaking through.
Yes, Cole Palmer is a Nike Football athlete, which he lists prominently in both his Instagram and TikTok bios. It is one of his most prominent commercial relationships and feeds directly into his social content through campaigns like the #NikeFootball hashtag.
Cole Palmer's brand portfolio spans Nike Football, Pringles UK, Powerade, Coca-Cola, Beats by Dre, JD Sports, and Gopuff. His content mixes football lifestyle posts with branded challenges and taste tests, making him one of the more commercially active Premier League players on social media.
Cole Palmer was part of the EA FC 26 reveal campaign, using the #FC26 hashtag and teasing the game announcement to his audience. Given his standing as one of England's most exciting young players, he features prominently in the franchise's marketing.
Cole Palmer has worked with Beats by Dre as a brand partner, reflected in the #beatspartner hashtag used across his content. The accompanying #seeingisbelieving tag aligns with a wider Beats campaign that signed several high-profile athletes.
Cole Palmer appeared in JD Sports content under the #JDForeverForward campaign, which the retailer used to align with young, rising athletic talent. The partnership fits JD's long-running strategy of working with Premier League footballers who have a strong social following.
Cole Palmer is from Wythenshawe, Manchester, England, which is why he came through Manchester City's academy system. Despite being raised in Manchester, he now plays his club football in London for Chelsea.
Cole Palmer has built a combined following of well over ten million across Instagram and TikTok, with Instagram being his largest platform. His engagement rate runs dramatically above the category average for sports personalities, which is unusual at his follower scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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