United States
Operating under the premium handle @coding on Instagram, this US-based account built a six-figure community around curated software development content — developer humor, workspace setups, tool spotlights, and coding project showcases.
Total Followers -0.2%
151K
Across Instagram
Primary Platform
YouTube
151K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3K–$7.5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 150,712 | -347 | 0.9% | — | 4 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -347 -0.2% | +0 +0.0% | +0 +0.0% | -347 |
| Last 90 days | -3497 -2.3% | +0 +0.0% | +0 +0.0% | -3497 |
| Last 365 days | -3497 -2.3% | +0 +0.0% | +0 +0.0% | -3497 |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the premium handle @coding on Instagram, this US-based account built a six-figure community around curated software development content — developer humor, workspace setups, tool spotlights, and coding project showcases. Rather than functioning as a traditional personal creator channel, it operated more as an aggregator and community hub, surfacing content from individual developers and highlighting the culture around programming languages like Python, Java, PHP, and Ruby alongside web and iOS development. The 50/50 gender audience split is somewhat atypical for a developer-focused account and suggests the content skewed toward the lifestyle and aesthetic dimensions of tech culture as much as the technical substance.
The account's last activity dates to roughly 2022, leaving it in a dormant state with a retained but disengaged audience — engagement tracking below the category median reflects this inactivity gap rather than any inherent content weakness. The rate card still reflects the commercial value of a recognizable, category-matching handle in a high-intent niche: brands in developer tools, SaaS platforms, coding bootcamps, and peripheral hardware would find the audience demographics broadly relevant. If the account were to resume consistent posting or be repositioned under active stewardship, the @coding handle alone carries significant organic discoverability in a niche where search-aligned branding is a durable competitive advantage.
Coding reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Coding offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Coding's tier (Mid, 151K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @coding account is run by a US-based creator whose stated mission is sharing software development projects and stories. Rather than centering a single personality, the account operates largely as a community hub — regularly spotlighting other developers' content, desk setups, and coding humor from across the internet.
As of 2026, the @coding Instagram account has not published new content in roughly four years, making it effectively dormant on that platform. The account's primary active presence has moved to YouTube, where it continues to serve the developer community.
The @coding account leans heavily toward community-style and inspirational content — curated desk setups, developer humor, and tool spotlights — rather than structured, step-by-step tutorials. Think of it as a discovery feed for developers rather than a coding classroom.
The account covers a broad stack including Java, Python, Ruby, PHP, and HTML, with notable emphasis on web development and iOS development. This wide language coverage reflects an intent to serve the whole developer community rather than advocate for any single ecosystem.
Yes — curated workstation setups are a signature content type for @coding, featuring builds from other creators like @anna.tech and @mir_loper_. The account also pulls the community into the conversation directly, posting questions like asking for ultrawide monitor tips.
The @coding account has shared firsthand impressions of Rive, describing it as a compelling way to add animations to software projects. Tool spotlights like this are part of how the account surfaces useful, practical resources for working developers beyond just language-specific content.
Yes — developer in-jokes, including humor around SQL clauses, are a regular part of the content mix, often crediting community creators like @samuellmiller. This blend of humor and inspiration is a big part of why the account built a following that spans both casual tech enthusiasts and working developers.
It functions primarily as a community curation account — it consistently credits and amplifies other developers' setups, jokes, and projects rather than building around a single creator's face or story. The Instagram bio itself frames the mission as simply 'sharing software development projects and stories.'
The audience for @coding breaks down almost evenly between male and female followers, which is unusual for developer-focused accounts that typically skew heavily male. The broad, community-first approach — covering everything from setup aesthetics to humor to multiple programming languages — likely draws in a wider audience than a narrowly technical channel would.
The @coding account has accumulated over 150,000 followers on Instagram, placing it in the Mid tier for developer-niche pages. A significant portion of that reach was built organically, helped in no small part by holding one of the most recognizable handles in tech on the platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@coding · YouTube
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