United States
@coding is a US-based developer community and content curation account operating primarily on Instagram, where it has accumulated a mid-tier following in the software development space.
Total Followers -0.3%
150K
Across Instagram
Primary Platform
YouTube
150K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3K–$7.5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 150,239 | -466 | 0.9% | — | 4 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -466 -0.3% | +0 +0.0% | +0 +0.0% | -466 |
| Last 90 days | -1292 -0.9% | +0 +0.0% | +0 +0.0% | -1292 |
| Last 365 days | -1292 -0.9% | +0 +0.0% | +0 +0.0% | -1292 |
Daily follower snapshots from CreatorDB's longitudinal index.
@coding is a US-based developer community and content curation account operating primarily on Instagram, where it has accumulated a mid-tier following in the software development space. Rather than functioning as a traditional personal creator channel, the account positions itself as a showcase hub — surfacing developer workspace aesthetics, desk setups, and project stories sourced from the broader programming community. Its hashtag footprint spans a wide range of tech stacks and disciplines, from web development and iOS to Java, Python, Ruby, and PHP, suggesting the account casts a deliberately broad net to appeal to developers across skill levels and specializations. The premium handle itself carries inherent discoverability value within its niche.
The account's content leans heavily into aspirational developer lifestyle imagery — ergonomic chair recommendations, ultrawide monitor discussions, and featured setups from other creators like @anna.tech — which has cultivated a notably even gender split across its audience, atypical for coding-focused channels. However, the account's Instagram activity has been dormant for several years, which has likely suppressed engagement below category benchmarks. With its YouTube presence listed as the primary platform, there may be a separate content strategy operating there. For brands targeting developer and tech-adjacent audiences — peripheral hardware, software tools, or productivity platforms — the handle's equity and established audience base still represent a meaningful entry point, contingent on renewed content activity.
Coding reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Coding offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Coding's tier (Mid, 150K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @coding account is run by a US-based creator whose stated mission is sharing software development projects and stories. Rather than centering a single personality, the account operates largely as a community hub — regularly spotlighting other developers' content, desk setups, and coding humor from across the internet.
As of 2026, the @coding Instagram account has not published new content in roughly four years, making it effectively dormant on that platform. The account's primary active presence has moved to YouTube, where it continues to serve the developer community.
The @coding account leans heavily toward community-style and inspirational content — curated desk setups, developer humor, and tool spotlights — rather than structured, step-by-step tutorials. Think of it as a discovery feed for developers rather than a coding classroom.
The account covers a broad stack including Java, Python, Ruby, PHP, and HTML, with notable emphasis on web development and iOS development. This wide language coverage reflects an intent to serve the whole developer community rather than advocate for any single ecosystem.
Yes — curated workstation setups are a signature content type for @coding, featuring builds from other creators like @anna.tech and @mir_loper_. The account also pulls the community into the conversation directly, posting questions like asking for ultrawide monitor tips.
The @coding account has shared firsthand impressions of Rive, describing it as a compelling way to add animations to software projects. Tool spotlights like this are part of how the account surfaces useful, practical resources for working developers beyond just language-specific content.
Yes — developer in-jokes, including humor around SQL clauses, are a regular part of the content mix, often crediting community creators like @samuellmiller. This blend of humor and inspiration is a big part of why the account built a following that spans both casual tech enthusiasts and working developers.
It functions primarily as a community curation account — it consistently credits and amplifies other developers' setups, jokes, and projects rather than building around a single creator's face or story. The Instagram bio itself frames the mission as simply 'sharing software development projects and stories.'
The audience for @coding breaks down almost evenly between male and female followers, which is unusual for developer-focused accounts that typically skew heavily male. The broad, community-first approach — covering everything from setup aesthetics to humor to multiple programming languages — likely draws in a wider audience than a narrowly technical channel would.
The @coding account has accumulated over 150,000 followers on Instagram, placing it in the Mid tier for developer-niche pages. A significant portion of that reach was built organically, helped in no small part by holding one of the most recognizable handles in tech on the platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@coding · YouTube
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