Brazil
CNN Brasil is the Brazilian franchise of the CNN network, launched in October 2020 through a partnership between CNN International and Grupo Bandeirantes de Comunicação, one of Brazil's legacy broadcast conglomerates.
Total Followers +1.9%
16.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.9M followers · 42% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $69K–$162K / IG post
The Reuters Institute's 2026 Digital News Report for Brazil noted CNN Brasil implemented cuts in mid-2025, then expanded its editorial coverage with dedicated agribusiness and infrastructure verticals.
CNN Brasil's portal began publishing Canaltech tech content, and a new 'CNN Tech' segment launched on the Live CNN TV programme, expanding the channel's specialist verticals.
The milestone campaign highlighted the network's growth across TV, streaming, and digital, including the November 2024 launch of CNN Money.
The deal added specialised agronegócio reporting to CNN Brasil's portal, part of a broader push to expand segmented content verticals across its multiplatform ecosystem.
CNN Brasil's first dedicated national finance channel debuted on 4 November with sponsors including Itaú Personnalité, Banco Master, Inter, and Claro, drawing over 800 guests to its São Paulo launch event.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +40K +0.6% | +31K +0.5% | +0 +0.0% | +71K |
| Last 30 days | +118K +1.7% | +98K +1.7% | +103K +2.6% | +319K |
| Last 90 days | +174K +2.5% | +128K +2.2% | +211K +5.4% | +513K |
| Last 365 days | +174K +2.5% | +128K +2.2% | +211K +5.4% | +513K |
Daily follower snapshots from CreatorDB's longitudinal index.
CNN Brasil is the Brazilian franchise of the CNN network, launched in October 2020 through a partnership between CNN International and Grupo Bandeirantes de Comunicação, one of Brazil's legacy broadcast conglomerates. Based in São Paulo and distributed on pay television as well as its own digital platforms, the outlet positioned itself from the outset as a round-the-clock news and analysis channel aimed at an engaged, politically attentive audience. Its editorial output centers on Brazilian institutional politics — Supreme Court proceedings, executive-legislative tensions, and breaking domestic news — with a tone that leans analytical rather than tabloid. The channel has built a robust sub-brand ecosystem across social media, with dedicated accounts covering finance, sports, politics, lifestyle, travel, and consumer reviews under the broader CNN Brasil umbrella.
Cnnbrasil reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a news creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows news content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in news and related categories, Cnnbrasil offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cnnbrasil's tier (Mega, 16.6M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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CNN Brasil broadcasts on channel 577 in the Brazilian cable TV lineup. The network is also available through its official website, a dedicated mobile app, and its social media channels including YouTube, Instagram, and TikTok.
"Pense bem, pense CNN" translates to "Think well, think CNN" in English. It is CNN Brasil's signature brand tagline, positioning the network as the go-to source for thoughtful, in-depth news and political analysis for Brazilian audiences.
CNN Brasil launched in 2020, making it one of the newer major Brazilian broadcast news networks. Despite its relatively recent debut, it has grown into a Mega-tier presence across TV, YouTube, Instagram, and TikTok.
CNN Sinais Vitais (Vital Signs) is a CNN Brasil health and wellness program, one of the network's recurring branded formats. It ranks among the most frequently used hashtags on CNN Brasil's social media accounts, indicating it is one of their more popular series with the audience.
CNN Brasil runs a network of specialized vertical accounts beyond its main @cnnbrasil page. These include @cnnbrmoney for business and finance, @cnnesportes for sports, @cnnpop for entertainment, @cnnpolitica for politics, @cnnbrlifestyle for lifestyle, @cnnviagemegastronomia for travel and gastronomy, and @cnnbrreview for product and consumer coverage.
Yes — coverage of the STF (Supremo Tribunal Federal) is a cornerstone of CNN Brasil's political journalism. Recent reporting has included cases involving ministers Alexandre de Moraes and Edson Fachin, commentary from former justice Marco Aurélio Mello, and ongoing coverage of the Lula government's clashes with Brazil's judicial institutions.
Yes — CNN Brasil gave prominent coverage to the Titan submarine story, with hashtags like #titan, #titanic, and #submarinotitan appearing among the network's top social media tags during that period. As the Brazilian arm of the CNN brand, high-impact international stories are a regular part of their editorial mix.
CNN Brasil's coverage extends beyond politics and breaking news into Brazilian culture, including MPB (Música Popular Brasileira) and bossa nova. The network notably covered the legendary musician João Donato, reflecting a cultural programming strand alongside its core news output.
Yes — CNN Brasil has an active TikTok account under the same "Pense bem, pense CNN" branding, and TikTok is currently the network's fastest-growing platform by percentage among its social channels. The account posts breaking news clips and political updates tailored for a mobile-first, scroll-driven audience.
CNN Brasil's audience skews heavily male — roughly four in five followers are men — and the largest age group is 45 and older, a profile consistent with traditional television news consumers who have migrated to digital platforms. The overwhelming majority of the audience is based in Brazil, with a small share from Portuguese-speaking diaspora communities and international news followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cnnbrasil · YouTube
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