South Korea
Closmain is a South Korea-based creator who has built a dual-platform presence in the K-beauty and skincare space with a distinctive angle that weaves food and nutrition into the beauty conversation.
Total Followers +4.1%
1.2M
Across Instagram, TikTok
Primary Platform
548K followers · 47% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.2K–$19K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +5K +1.0% | +7K +1.2% | +0 +0.0% | +13K |
| Last 30 days | +20K +3.6% | +28K +4.4% | +0 +0.0% | +48K |
| Last 90 days | +47K +8.7% | +87K +14.0% | +0 +0.0% | +135K |
| Last 365 days | +47K +8.7% | +87K +14.0% | +0 +0.0% | +135K |
Daily follower snapshots from CreatorDB's longitudinal index.
Closmain is a South Korea-based creator who has built a dual-platform presence in the K-beauty and skincare space with a distinctive angle that weaves food and nutrition into the beauty conversation. Their content — GRWM morning routines, ingredient-focused reviews, and ASMR-inflected skincare moments — sits at the intersection of clean beauty and "beauty from within" wellness thinking. The recurring food crossover (functional snacks, aloe-forward recipes, candy with a nutritional hook) sets them apart from standard skincare reviewers and pulls the channel closer to the broader wellness lifestyle space, where the two categories are increasingly converging.
Their audience skews strongly female and centers on the 25–34 demographic — a high-intent cohort for skincare and wellness purchases. The geographic mix is notably global: a large US base drives appeal for Western brand partnerships, while a substantial Russian-language following adds reach into CIS beauty communities underserved by many Western creators. Closmain's bio explicitly cites trust from global skincare brands, and product-specific hashtag usage points to active sponsored content relationships with K-beauty labels. With a consistent daily posting cadence and above-median engagement on both platforms, they are well-positioned to deepen partnerships as functional skincare and wellness nutrition continue to merge into a single consumer category.
Closmain reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in beauty and related categories, Closmain offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Closmain's tier (Macro, 1.2M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Closmain's signature angle is the intersection of skin health and what you eat, which she spells out directly in her bio: "Exploring beauty through skin & food." Her content regularly moves between skincare routines and food posts — covering ingredients like aloe, chocolate, and sweet treats — framing diet as part of a glow-up, not separate from it.
Yes, Closmain is based in South Korea. Her content is deeply rooted in K-beauty philosophy, and #kbeauty is one of her most-used hashtags. That Korean skincare background adds a layer of authenticity that resonates strongly with her large English-speaking Western audience.
Yes — ASMR is a consistent part of Closmain's content style. She tags her posts with #asmr alongside skincare hashtags, leaning into the sensory and tactile quality of product application and morning routines. It sits naturally alongside her calm, skin-focused aesthetic.
Closmain frequently tags her content with #retinaldualcream, pointing to a specific retinal-based product she features in her routine. Retinal — a faster-converting retinoid than retinol — has become a standout ingredient in K-beauty, and her repeated focus on it signals it is a cornerstone of her personal skincare regimen.
Yes, acne is one of Closmain's recurring skin topics — #acne appears regularly among her top hashtags. Her content addresses clear-skin goals alongside broader glow-up themes, making her a go-to reference for followers dealing with breakout-prone skin who want routine-based guidance.
Closmain describes herself as "trusted by global skincare brands" in her bio, signaling active international partnerships in the beauty space. While she does not always name brands publicly in her bio, as a Macro-tier creator with above-average engagement on both Instagram and TikTok, she is well-positioned for major skincare campaign deals.
Get Ready With Me content built around K-beauty steps is one of Closmain's most common formats. She uses #grwm, #morningroutine, and #kbeauty together, giving her GRWM posts a specifically Korean skincare identity rather than a generic beauty-routine feel.
Yes — Closmain posts entirely in English, which is reflected in her audience geography: the United States is her single largest audience by a wide margin. Her captions, hashtags, and bio are all in English, making her K-beauty expertise accessible to a global, predominantly English-speaking community.
Yes, Closmain is active on TikTok under @closmain, posting skincare, beauty, and wellness content there as well. Her TikTok following is actually slightly larger than her Instagram following, and her engagement rate on TikTok runs well above the typical category average — suggesting her short-form video content performs strongly.
Closmain has a combined following of over 1.2 million across Instagram and TikTok, placing her firmly in the Macro influencer tier. Both accounts are growing, with TikTok showing particularly strong month-over-month momentum as of mid-2026.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@closmain · Instagram
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