United States
Cleowade is a U.S.-based writer and content creator who has built a substantial Instagram following around inspirational and emotionally resonant writing.
Total Followers -0.0%
744K
Across Instagram
Primary Platform
YouTube
744K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$26K / IG post
Published April 7, 2026 through Avid Reader Press/Simon & Schuster, the 384-page collection of poetry, prose, and inspiring quotes is designed as a daily companion for 365 days.
She joined Jenna Bush Hager and Sheinelle Jones on April 6, 2026, sharing how the book offers 365 moments of daily reflection.
Wade appeared at the Commonwealth Club on April 13, 2026, discussing her new collection and her message around hope, calm, and encouragement.
A paperback edition of Cleo Wade's bestselling poetry and prose collection dropped December 2, 2025, extending its shelf life ahead of her new book launch.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 743,870 | -74 | 2.5% | 5.4 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -298 -0.0% | +0 +0.0% | +0 +0.0% | -298 |
| Last 30 days | -74 -0.0% | +0 +0.0% | +0 +0.0% | -74 |
| Last 90 days | -2901 -0.4% | +0 +0.0% | +0 +0.0% | -2901 |
| Last 365 days | -2901 -0.4% | +0 +0.0% | +0 +0.0% | -2901 |
Daily follower snapshots from CreatorDB's longitudinal index.
Cleowade is a U.S.-based writer and content creator who has built a substantial Instagram following around inspirational and emotionally resonant writing. Operating primarily through short-form prose, affirmations, and reflective passages, the channel occupies the intersection of everyday wellness and literary self-expression — a niche that consistently cultivates strong reader loyalty. That community investment culminated in a published book, 'In a World of Sunrises: 365 Days of Heart, Soul, and Hope,' a daily-format collection that signals Cleowade's ambition to move beyond the scroll and into readers' tangible lives. The 365-day structure is a deliberate choice: it mirrors the devotional and journaling traditions popular with the creator's core demographic, framing Cleowade not merely as a social media voice but as an ongoing companion for daily reflection.
The audience is predominantly female and concentrated in the millennial and younger Gen Z brackets, groups with documented appetite for emotionally grounded content around mental wellness, self-growth, and hope-forward storytelling. An engagement rate running well above the category median points to genuine community investment rather than passive consumption — followers are reading, sharing, and responding, not simply scrolling past. No significant brand sponsorship footprint is visible in the data, which aligns with a monetization model centered on book sales and direct creative output rather than product integrations. That positioning keeps the feed editorially clean and trust-intact, making Cleowade a credible fit for publishing imprints, journaling brands, wellness platforms, or faith-adjacent lifestyle campaigns that require an audience already primed for reflective, long-form engagement.
Cleowade reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Cleowade offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cleowade's tier (Mid, 744K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"In a World of Sunrises: 365 Days of Heart, Soul, and Hope" is Cleo Wade's daily inspirational book, structured to offer a poem, reflection, or affirmation for each day of the year. The format and themes — hope, emotional resilience, and self-worth — are a natural extension of the affirming, accessible voice she has built her social following around.
Yes, Cleo Wade has published multiple books. Her debut, "Heart Talk: Poetic Wisdom for a Better Life," became a bestseller when it was released and established her as a leading voice in accessible, healing poetry. She followed it with "Where to Begin: A Small Book About Your Power to Create Big Change in Our Crazy World," which extended her themes into social and community change.
Cleo Wade is primarily a poet and author, though her work overlaps with the wellness and self-development space. She identifies as a writer, and her content — whether in book form or on social media — centers on short, emotionally resonant poems and reflections rather than traditional keynote-style motivation.
Yes, the Instagram handle @cleowade belongs to Cleo Wade, the poet, artist, and author. She stylizes her name as one word for her social handles, which can cause some confusion in search, but it is the same person behind the books and the account.
Cleo Wade is originally from New Orleans, Louisiana, and is based in the United States. Her poetry's recurring themes of community, belonging, and collective healing reflect roots in a culture with a deeply communal identity.
Cleo Wade's Instagram is centered on original poetry, written affirmations, and reflections on themes like self-love, healing, grief, hope, and human connection. Her posts tend to be text-forward or paired with simple visual art, and her engagement runs well above the typical baseline for creators in her category, suggesting a deeply loyal rather than passively scrolling audience.
Cleo Wade's work sits at the intersection of poetry, emotional wellness, and personal growth rather than belonging to a specific religious tradition. Words like "soul" and "hope" appear throughout her writing and in her book subtitle, giving her content a spiritual warmth, but it is deliberately inclusive and not tied to any one faith.
Cleo Wade's following skews heavily female — more than seven in ten of her followers are women — with the core audience concentrated in the 18–44 age range. Her reach is predominantly based in the United States, with smaller but engaged audiences in the United Kingdom, Canada, and beyond.
"Heart Talk: Poetic Wisdom for a Better Life" was Cleo Wade's debut book and the work that brought her national attention. It collects short, direct poems addressing themes of self-worth, love, identity, and resilience, and its accessible style made it popular as a gift book as well as a personal read.
Yes, YouTube is actually listed as Cleo Wade's primary platform, in addition to her large Instagram presence. Her video content likely includes readings, personal reflections, and conversations that complement the written and poetic work she shares elsewhere.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cleowade · YouTube
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