United Kingdom
Clemmie Telford is a UK-based writer, podcaster, and content creator who built her following around honest, reflective takes on motherhood, self-development, and everyday wellbeing.
Total Followers -0.3%
107K
Across Instagram
Primary Platform
YouTube
107K followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.4K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 107,180 | -268 | 1.3% | — | 2 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -268 -0.3% | +0 +0.0% | +0 +0.0% | -268 |
| Last 90 days | -686 -0.6% | +0 +0.0% | +0 +0.0% | -686 |
| Last 365 days | -686 -0.6% | +0 +0.0% | +0 +0.0% | -686 |
Daily follower snapshots from CreatorDB's longitudinal index.
Clemmie Telford is a UK-based writer, podcaster, and content creator who built her following around honest, reflective takes on motherhood, self-development, and everyday wellbeing. Her book and associated brand, The Mother of All Lists, established her as a recognisable voice in the British parenting-meets-personal-growth space — candid and conversational rather than aspirational or prescriptive. Over time her content has broadened beyond parenthood into themes of mental calm, women in business, and slow living, as reflected in her bio's emphasis on 'pursuing wisdom' rather than projecting a polished lifestyle. A long-running home renovation project documented under @thetookforeverhome has added an interiors and domesticity dimension to her output, attracting audiences interested in the unglamorous reality of renovation alongside the more reflective personal content.
With a mid-tier Instagram audience that skews evenly across genders — unusual for a creator rooted in motherhood content — Telford occupies an interesting cross-demographic position that makes her appealing to brands targeting thoughtful, values-led adults rather than a narrowly defined mum demographic. Sponsored content has spanned wellness, lifestyle, and women-focused professional events, consistent with her #womeninbusiness and #creativewomen hashtag presence. Her engagement sits close to the category baseline for her tier, and her Instagram activity appears to have paused, suggesting a platform pivot — likely toward YouTube, listed as her primary channel, or longer-form audio formats where her reflective, essay-like voice translates naturally. As audience appetite for slower, more substantive content continues to grow, her positioning around honest self-development rather than trend-chasing gives her a durable niche.
Clemmie_Telford reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in wellness and related categories, Clemmie_Telford offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Clemmie_Telford's tier (Mid, 107K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Took Forever Home (@thetookforeverhome) is a separate Instagram account Clemmie Telford runs documenting a home renovation or property project that, as the name implies, took an exceptionally long time to reach completion. It sits alongside her personal account as one of her own creative projects and is listed directly in her Instagram bio.
The Mother of All Lists (@themotherofalllists) is one of Clemmie Telford's own brands, rooted in the experience of organising and navigating busy life — particularly as a parent. She lists it in her Instagram bio alongside The Took Forever Home, making it one of two distinct projects she runs beyond her main personal channel.
Clemmie Telford positions her content around honest self-development — the idea of sharing the real, imperfect process of trying to grow rather than projecting a polished or aspirational version of improvement. Her bio describes this as 'pursuing wisdom and calm while muddling through life,' which deliberately sets her apart from more prescriptive self-help creators.
#PathToZero is a recurring hashtag in Clemmie Telford's content that points to a sustainability or zero-waste journey, documenting her efforts to reduce her environmental footprint over time. It sits alongside her self-development themes, suggesting she frames eco-conscious living as part of broader personal growth.
Yes, Clemmie Telford's content includes hashtags referencing the UK Creative Festival (specifically #UKCF23), indicating she attended or participated in 2023. The festival brings together creators, marketers, and entrepreneurs, which fits her self-described identity as both a content creator and businesswoman.
Clemmie Telford uses the hashtag #WomenWhoLift, indicating that fitness — specifically strength training — features in her content alongside self-development and lifestyle topics. This aligns with her broader theme of personal growth covering mental, emotional, and physical wellbeing.
As of 2026, Clemmie Telford's Instagram has been inactive for roughly two years, with her focus appearing to have shifted to YouTube as her primary active platform. This kind of pivot is common for creators who move toward longer-form, more in-depth content that suits a different audience relationship than Instagram allows.
Yes — while Clemmie Telford built a significant part of her following through Instagram, YouTube is now listed as her primary platform. Her Instagram has been quiet for an extended period, suggesting she has committed to longer-form video as her main creative output.
Clemmie Telford's content includes sponsored work signalled by hashtags such as #7DaysOfFreshness, pointing to a hygiene or personal care brand partnership. Her mid-tier reach and self-development positioning make her a natural fit for lifestyle, wellness, and home brands targeting UK audiences.
Clemmie Telford is based in the United Kingdom, and her creative community presence reflects that — including her participation in the UK Creative Festival and her appeal to British lifestyle and wellness brands. Her audience and brand partnerships are largely centred within the UK creator ecosystem.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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