Clemie, the recipe developer and author behind @clemievegancake, has built her Instagram presence around making plant-based baking genuinely accessible to everyday home cooks.
Total Followers +9.0%
46K
Across Instagram
Primary Platform
46K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$3.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 45,734 | +4K | 1.7% | 4.4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +869 +1.9% | +0 +0.0% | +0 +0.0% | +869 |
| Last 30 days | +4K +9.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +29K +62.7% | +0 +0.0% | +0 +0.0% | +29K |
| Last 365 days | +29K +62.7% | +0 +0.0% | +0 +0.0% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
Clemie, the recipe developer and author behind @clemievegancake, has built her Instagram presence around making plant-based baking genuinely accessible to everyday home cooks. Her content covers dairy-free cakes, eggless cookies, and vegan pastry techniques, pitched at practical results rather than professional-level complexity. Beyond social content, she has authored baking books — a credential that adds subject-matter authority rarely seen at the micro tier and distinguishes her from the broader wave of food creators who exist purely as social-native personalities.
clemievegancake reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, clemievegancake offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @clemievegancake's tier (Micro, 46K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Clemie describes herself as an author and recipe developer, and her bio specifically references baking books, indicating she has published dedicated vegan baking books rather than keeping her recipes exclusively online. This is uncommon for a creator at the Micro tier and gives her a credibility edge over accounts that only share recipes on social media.
Eggless baking is one of the core pillars of clemievegancake's content, with egg-free and eggless cake recipes featured prominently across her hashtags. She develops original plant-based recipes specifically designed to work without eggs, making her a practical resource for vegans, people with egg allergies, and vegetarians who avoid them.
Clemievegancake's recipes are fully plant-based — both egg-free and dairy-free — rather than only swapping out a single ingredient. This makes her content genuinely useful for anyone following a strict vegan diet or needing to eliminate all animal products from their baking.
Yes — her bio explicitly lists UGC (user-generated content) and collabs as services she offers, with a dedicated contact email for partnership inquiries. This means she actively works with food, kitchenware, and lifestyle brands to create sponsored baking content alongside her recipe development work.
A notable share of clemievegancake's audience comes from India, likely because eggless cake recipes are in high demand among India's large vegetarian population, which often avoids eggs for religious or cultural reasons. Her egg-free baking content directly addresses a gap that most Western baking accounts overlook.
Despite the word cake in her handle, clemievegancake's content spans the full range of vegan baking — her hashtags include vegan cookies, plant-based baking, and dairy-free bakes well beyond cakes. She treats egg-free and dairy-free baking as a broad discipline for home bakers rather than a single category.
Her stated mission is making vegan baking easy and delicious, which positions accessibility for everyday home bakers as the foundation of her brand. She is deliberately approachable rather than aimed at experienced pastry chefs, which helps explain her strong appeal among younger audiences new to plant-based cooking.
Clemie is a recipe developer by her own description, meaning she creates original vegan baking recipes rather than curating or resharing content from other sources. She channels this original work into both her Instagram posts and published baking books, which is rare at the Micro creator level.
Clemievegancake is primarily active on Instagram, where she has built a focused and engaged following in the vegan baking niche. Her bio directs brand and collab inquiries to an email address rather than pointing to a secondary platform, though many recipe developers in her space also maintain a personal website to host their full recipe library.
Her audience skews female and younger, with a strong concentration in the 18-to-34 age range, and nearly half her following based in the United States. This matches the profile of younger adults in English-speaking markets who are exploring plant-based lifestyles and looking for a beginner-friendly guide to vegan baking.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@clemievegancake · Instagram
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