United Kingdom
Danielle is a UK-based cleaning and home lifestyle creator who built her following through the "clean with me" format at the heart of TikTok's CleanTok community.
Total Followers -0.0%
2.4M
Across Instagram, TikTok
Primary Platform
YouTube
530K followers · 22% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.9K–$19K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -53 -0.0% | +0 +0.0% | +0 +0.0% | -53 |
| Last 30 days | -265 -0.1% | +0 +0.0% | +0 +0.0% | -265 |
| Last 90 days | +318 +0.1% | +0 +0.0% | +0 +0.0% | +318 |
| Last 365 days | +318 +0.1% | +0 +0.0% | +0 +0.0% | +318 |
Daily follower snapshots from CreatorDB's longitudinal index.
Danielle is a UK-based cleaning and home lifestyle creator who built her following through the "clean with me" format at the heart of TikTok's CleanTok community. Her content spans carpet deep-cleans, bathroom resets, and kitchen overhauls, often with an ASMR sensibility that treats domestic chores as genuinely meditative. Personal touches — her dogs and an ongoing house move — give the channel a candid, unscripted texture that sets her apart from more polished home accounts. Her TikTok engagement rate sits well above the category median, a signal of an audience that returns consistently rather than passively scrolling past.
Her viewership skews heavily female and concentrates in the 25–34 age bracket — people newly responsible for running a household — with meaningful reach across both the UK and the United States. That transatlantic footprint gives her unusual flexibility for brand partnerships on either side of the Atlantic. A collaboration with Astonish Cleaners, an accessible UK-based cleaning products label, is a natural category fit and reflects the everyday-household positioning her audience responds to. As mainstream FMCG and retail investment in the home-care space continues to grow, her loyal, high-engagement community makes her a credible partner for brands in household products, home organisation, and pet care.
Cleaningwithdanielled reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include astonishcleaners. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in lifestyle and related categories, Cleaningwithdanielled offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cleaningwithdanielled's tier (Macro, 2.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes, Cleaningwithdanielled has a sponsored content partnership with Astonish Cleaners, featuring their products — including The Origin cleaner — in real-use scenarios on kitchen floors, bathrooms, and more. The collaboration fits her content naturally because she films actual household cleans rather than staged demonstrations, making the product placements feel genuine to her audience.
ASMR is a distinct strand of her content — she posts videos focused entirely on cleaning sounds with minimal talking, describing them as a form of silence and calm. These videos appeal to viewers who watch for relaxation as much as for practical cleaning motivation, and she tags them with #asmr alongside her usual cleaning hashtags.
Cleaningwithdanielled has been documenting an ongoing house move, including the prolonged wait for a confirmed moving date and the stress of buying and selling a home simultaneously. She has described the process as something only the resilient can endure, and followers have stayed invested in the personal storyline alongside her regular cleaning content.
Yes, she has dogs that feature in her lifestyle content — she posts videos like full bathroom deep-cleans done specifically after bathing them. Her pets add a relatable, homey dimension to her channel that goes beyond straightforward cleaning tutorials.
The Friday reset is a weekly cleaning and tidying routine she films at the end of the week, resetting the home before the weekend begins. It is a popular format within the CleanTok community, and her use of the #fridayreset hashtag connects her content to a wider audience who follow the same end-of-week ritual.
Yes — her social media bios explicitly direct followers to product links and discount codes so they can buy the exact products she uses at a reduced price. This is one of the main ways she adds direct, practical value to her audience beyond cleaning motivation and entertainment.
Carpet cleaning is one of her most recognizable content formats because the before-and-after transformation is highly satisfying to watch and performs well in the CleanTok space. She has also tied carpet cleaning videos to her personal house-move storyline, making them feel narrative-driven rather than purely instructional.
CleanTok is the nickname for the cleaning community on TikTok, where creators post satisfying clean-with-me, deep-clean, and declutter videos. Cleaningwithdanielled is one of the most prominent UK voices in that space, regularly using hashtags like #cleantok, #cleanwithme, and #deepclean to reach that audience.
Cleaningwithdanielled is based in the United Kingdom and identifies herself as a UK creator across all her social media bios. That said, her audience is genuinely international, with a large portion of her viewers coming from the United States, which reflects how widely her cleaning and home content travels.
TikTok is by far her largest platform, where she has built a following well into the millions, compared to a smaller but still substantial presence on Instagram. Her engagement on TikTok also runs well above the category average, reflecting how naturally satisfying cleaning content performs in TikTok's short-form format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cleaningwithdanielled · YouTube
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