United States
CleanFoodCrush was founded by Rachel Maser in 2010 as a recipe blog built around the idea that eating well doesn't require perfection — just better everyday choices.
Total Followers -0.1%
1.4M
Across Instagram
Primary Platform
YouTube
1.4M followers · 100% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$40K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,413,160 | -1K | 1.2% | 5.6 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -283 -0.0% | +0 +0.0% | +0 +0.0% | -283 |
| Last 30 days | -1413 -0.1% | +0 +0.0% | +0 +0.0% | -1413 |
| Last 90 days | -3957 -0.3% | +0 +0.0% | +0 +0.0% | -3957 |
| Last 365 days | -3957 -0.3% | +0 +0.0% | +0 +0.0% | -3957 |
Daily follower snapshots from CreatorDB's longitudinal index.
CleanFoodCrush was founded by Rachel Maser in 2010 as a recipe blog built around the idea that eating well doesn't require perfection — just better everyday choices. Based in the United States, Rachel grew the brand from a personal health journey into an established clean-eating property across social media, later supplementing it with cookbooks and structured meal-plan programs. The platform's guiding philosophy — "Real Food for Real Life" — deliberately distances the brand from restrictive diet culture, favoring approachable recipes with simple ingredient lists designed to fit into busy households rather than demand lifestyle overhauls.
The content mix ranges from low-carb zucchini lasagna bites and high-protein stuffed sweet potatoes to homemade electrolyte drinks and Mediterranean-style salads, occupying a wellness-adjacent food space without tipping into clinical nutrition or fad-diet territory. The audience skews heavily female and concentrates in the 18–34 age band, making the brand a natural fit for better-for-you food labels, supplements, and kitchen tools. Engagement runs modestly below category median, suggesting a broad but somewhat passive following best suited to targeted sponsorships rather than pure mass-reach campaigns. The brand's sixteen-year operational history gives it a credibility and trust signal that most newer food creators cannot replicate.
Cleanfoodcrush reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Cleanfoodcrush offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cleanfoodcrush's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Cleanfoodcrush was founded by Rachel Maser, an American food blogger and recipe creator who built the brand around making clean, wholesome eating approachable for real families. She has been running Cleanfoodcrush since 2010, growing it from a blog into a multi-platform brand with a following of over a million across Instagram and YouTube.
Cleanfoodcrush has been sharing recipes since 2010, making it one of the longer-running clean-eating brands in the food creator space. What started as a blog has expanded over more than a decade into a full presence on Instagram, YouTube, and its own website.
Yes, Cleanfoodcrush has offered structured 30-day clean eating programs through its website, giving followers a guided path to building healthier habits over a month. The programs reflect the brand's core philosophy — progress over perfection — rather than a rigid or restrictive diet protocol.
Rachel Maser has published a Clean Food Crush cookbook that extends the brand's recipe library into print. It follows the same approach as her social content — simple, real-food recipes built for everyday home cooks rather than culinary enthusiasts.
Cleanfoodcrush explicitly rejects the idea of eating 'perfectly.' Rachel's stated philosophy is 'eating a little bit better, not perfect,' which frames the brand as a sustainable lifestyle approach rather than a strict diet. That message is a big part of why the account connects strongly with women looking for realistic, everyday food habits.
Yes, low-carb and gluten-free options appear regularly in Cleanfoodcrush content — dishes like Mini Baked Zucchini Lasagna Bites are explicitly labeled as both. This makes the channel useful for people managing dietary restrictions without giving up satisfying, comfort-food-style meals.
Mediterranean-style recipes show up consistently in Cleanfoodcrush content, with dishes like Layered Greek Salad Stacks representing that angle. The overlap between clean eating and Mediterranean principles — whole foods, vegetables, simple preparations — makes it a natural fit for the brand's overall direction.
Yes, Cleanfoodcrush has shared homemade electrolyte drink recipes, including a Blue Hawaiian-style version. This fits the brand's broader approach of recreating health-supporting staples from scratch rather than relying on store-bought, processed alternatives.
High-protein recipes are a growing part of the Cleanfoodcrush catalog — dishes like Cheese Stuffed Sweet Potatoes are framed as easy, minimal-ingredient, high-protein meals. This aligns with the brand's promise of simple real-food cooking that works within a busy schedule.
Cleanfoodcrush has grown to over 1.4 million followers on Instagram, placing it firmly in the Macro tier among food and lifestyle creators. The audience is predominantly women in the 18–44 age range, with the largest share based in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cleanfoodcrush · YouTube
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