Hong Kong
ClayArtisanJAY is a Hong Kong-based clay sculptor who has built a multi-million subscriber following on YouTube through detailed figurine work tied to pop-culture moments.
Total Followers +0.1%
8.6M
Across YouTube, Instagram
Primary Platform
YouTube
8.6M followers · 100% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $0–$1 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.1% | +0 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +81K +0.9% | +21 +111.1% | +0 +0.0% | +81K |
| Last 365 days | +81K +0.9% | +21 +111.1% | +0 +0.0% | +81K |
Daily follower snapshots from CreatorDB's longitudinal index.
ClayArtisanJAY is a Hong Kong-based clay sculptor who has built a multi-million subscriber following on YouTube through detailed figurine work tied to pop-culture moments. The channel — run by a creator who goes by JAY — focuses on handcrafted clay sculptures of recognizable celebrities, film characters, and athletes, with content spanning both full process videos and short-form clips. Recurring subjects include Mr. Bean, Squid Game characters, Fast & Furious figures, and sports tributes, reflecting a deliberate strategy of pairing the craft with trending cultural touchpoints. A custom commission service adds an interactive layer, allowing subscribers to submit personal photos for bespoke sculptures.
ClayArtisanJAY reaches an audience concentrated in Hong Kong primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an art creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at ClayArtisanJAY's tier (Mega, 8.6M combined followers, Hong Kong). Pulled from CreatorDB's category benchmarks.
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Yes, JAY actively offers custom clay sculptures built from your personal photos, a service he advertises directly on his YouTube channel. You can contact him for custom orders via the email he has publicly listed in his channel description. He has fulfilled personalized commissions for subscribers — including birthday surprise gifts — and treats it as an ongoing part of his work alongside his regular videos.
JAY has sculpted a wide range of recognizable figures including Mr. Bean, Vin Diesel in his Fast & Furious persona, football legend Pelé, the Terminator, Black Panther characters from Wakanda Forever, and the iconic Squid Game doll. He consistently ties his subject choices to trending films, sporting events, and cultural moments, which helps his videos find large audiences at exactly the right time.
JAY documented the full creation of his Mr. Bean clay figurine in a dedicated video — showing the entire sculpting journey from raw clay through to a finished, detailed figure. Revealing the complete making process, not just the final result, is a defining part of his content style and what sets him apart from creators who only post finished sculptures.
Yes, JAY created a clay tribute to Pelé, tagging the work with football and World Cup hashtags, suggesting it was released during the period of global football attention surrounding the 2022 World Cup and Pelé's passing. Tribute sculptures timed to major real-world events are a recurring strategy on his channel, helping videos surface when searches around those moments spike.
Yes, JAY is based in Hong Kong, where he creates all of his clay sculptures. Despite working from Hong Kong, the bulk of his audience is international — with the United States making up the largest share of viewers, followed by Taiwan, the UK, and Malaysia, reflecting the cross-border appeal of detailed craft and pop-culture sculpting content.
Some of JAY's videos go beyond sculpting tutorials to feature his clay figures appearing to move, as referenced in his video titled "My Clay Figures Can't Stop Moving… Until THIS Happens!" — a format consistent with stop-motion or animated-sequence storytelling. This blend of handcraft and animation-style visuals is part of what keeps his content varied and gives it viral potential beyond the sculpting community.
Yes, JAY sculpted a clay version of the Squid Game doll and pitted it against clay bobblehead figures in a Red Light, Green Light-themed video. The video is a strong example of how he combines instantly recognizable pop culture imagery with the tactile, handmade quality of his clay work to make content that feels both timely and distinctly his own.
ClayArtisanJAY goes by JAY, the name he uses to introduce himself on his channel. He has not publicly shared a full legal name on his YouTube platform, keeping his identity centered on the JAY persona and his craft rather than personal branding built around a surname.
ClayArtisanJAY has grown to well over 8 million subscribers on YouTube, placing him firmly in the Mega-tier of creators globally. That scale is especially notable because it was built almost entirely through YouTube — his presence on other platforms is minimal, making his channel a rare example of highly concentrated, single-platform growth.
His audience skews male and young-adult, with the strongest concentration in the 18–34 age bracket. The United States accounts for the largest share of his viewership, followed by Taiwan, Hong Kong, the UK, and Malaysia — a genuinely global audience brought together by an appreciation for detailed handmade art and pop-culture subject matter.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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