United States
CJ Stroud — full name Coleridge Bernard Stroud — is the starting quarterback for the Houston Texans, selected second overall in the 2023 NFL Draft out of Ohio State.
Total Followers +0.0%
1.2M
Across Instagram
Primary Platform
YouTube
1.2M followers · 100% of audience
Engagement
9.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
After failed pre-season negotiations, both sides agreed to pause extension discussions. Stroud is playing out the final year of his $36.28M rookie deal, with Houston holding his $25.9M fifth-year option for 2027.
The CJ Stroud Foundation, run by his mother Kimberly, funded spots for children from Space City Church to attend a faith-based camp in Huntsville, TX — continuing a tradition from the prior year.
Southwest Public Schools announced a partnership with the CJ Stroud Foundation, Lowe's, Full Court Peace, and Lily's Toy Box to install new playground spaces at International Leadership Academy.
Stroud's foundation partnered with Ashley Furniture on a community giveback initiative, gifting a fully furnished home makeover to a Houston woman recognized for her neighborhood service.
Houston-based TDECU named Stroud a multi-year brand ambassador focused on financial empowerment. The TDECU Cares Foundation also donated $30,000 to the CJ Stroud Foundation to support single mothers and youth.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,195,609 | +120 | 9.2% | 0.2 | 25 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1076 -0.1% | +0 +0.0% | +0 +0.0% | -1076 |
| Last 30 days | +120 +0.0% | +0 +0.0% | +0 +0.0% | +120 |
| Last 90 days | -15782 -1.3% | +0 +0.0% | +0 +0.0% | -15782 |
| Last 365 days | -15782 -1.3% | +0 +0.0% | +0 +0.0% | -15782 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Old Spice Personal Care / Grooming | Sponsored content | 2023–Long-term | — | |
| Lowe's Home Improvement / Retail | Sponsored content | 2024–Long-term | — |
CJ Stroud — full name Coleridge Bernard Stroud — is the starting quarterback for the Houston Texans, selected second overall in the 2023 NFL Draft out of Ohio State. He established himself quickly as a franchise centerpiece in Houston, earning a reputation for poise under pressure that spawned the 'Clutch Play CJ' nickname visible in his own content tagging. His Christian faith is not incidental to his brand but front-and-center: his social bio leads with 'Child of Jesus Christ,' and his NFL Cause My Cleats participation signals that his values extend into public advocacy. His Instagram presence, managed commercially through agent David Mulugheta and marketing contact Bryan Burney, functions less as a highlight reel and more as a window into his personality and community involvement.
Stroud's brand partnership roster — which includes Old Spice (the source of the self-aware '#thegreatestsmellinthenfl' hashtag) and Lowe's — positions him as a mainstream, family-appropriate face rather than an edge or lifestyle athlete. That positioning is reinforced by an audience composition that skews heavily female and spans a wide adult age range, suggesting genuine crossover appeal well outside the core NFL-following demographic. The CJ Stroud Foundation adds a cause-marketing dimension that broadens the categories of brands that can authentically align with him. With strong organic engagement relative to his follower count and a commercial infrastructure already in place early in his NFL career, Stroud is positioned as a durable long-term partner for brands seeking a faith-forward, community-minded athlete with growing national recognition.
Cj7stroud reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Personal Care / Grooming, Home Improvement / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Old Spice and Lowe's. Engagement on YouTube runs around 9.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Personal Care / Grooming and related categories, Cj7stroud offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cj7stroud's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
CJ Stroud's full name is Coleridge Bernard Stroud III. He has gone by CJ since childhood, and the "7" in his social handle is a direct reference to his jersey number with the Houston Texans.
CJ Stroud is the starting quarterback for the Houston Texans, which he signals with the #htown hashtag across his social media. He was selected by Houston with the second overall pick in the 2023 NFL Draft.
CJ Stroud played college football at Ohio State University, where he was a two-time Heisman Trophy finalist. His play as a Buckeye made him one of the most coveted quarterback prospects heading into the 2023 NFL Draft.
Yes — faith is at the front and center of CJ Stroud's identity, and his Instagram bio opens with "Child of Jesus Christ." He speaks openly about his Christian beliefs in interviews and on social media, and it runs as a consistent thread through his personal brand.
CJ Stroud has a brand partnership with Old Spice, which he promotes using the hashtag #thegreatestsmellinthenfl. It is one of his most recognizable endorsements, leaning into humor while trading on his status as a top NFL quarterback.
The CJ Stroud Foundation is his personal charitable organization, linked directly in his Instagram bio under the handle @cjstroudfoundation. It focuses on supporting underserved youth communities, particularly in the Houston area.
Yes, CJ Stroud holds a marketing partnership with Lowe's, which he tags with #lowespartner in sponsored social content. It sits alongside his Old Spice deal as one of his ongoing major brand relationships.
Yes, CJ Stroud won the NFL Offensive Rookie of the Year award after the 2023 season. He led the Houston Texans to the playoffs in his debut year, making him one of the most celebrated rookie quarterbacks in recent NFL history.
CJ Stroud's agent is David Mulugheta, one of the most prominent sports agents in the NFL, whom Stroud lists directly in his Instagram bio for business inquiries. Mulugheta also represents several other high-profile quarterbacks and is well known for negotiating top-tier contracts.
CJ Stroud's father was incarcerated during much of his childhood, something Stroud has discussed openly in major interviews. He has credited his Christian faith and his mother's resilience for shaping his character, and that personal background is a defining part of his public story.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cj7stroud · YouTube
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