Cisem Çakır, known online as Naturally Serein, is a Turkey-based beauty and lifestyle creator whose content spans skincare tutorials, makeup how-tos, GRWM videos, and vintage fashion styling.
Total Followers +0.0%
716K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
300K followers · 42% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$10K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +265 +0.1% | +266 +0.2% | +531 |
| Last 30 days | -990 -0.3% | +531 +0.2% | +676 +0.6% | +217 |
| Last 90 days | -990 -0.3% | +2K +0.8% | +2K +2.1% | +4K |
| Last 365 days | -990 -0.3% | +2K +0.8% | +2K +2.1% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Maybelline Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| CLIO Cosmetics Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
Cisem Çakır, known online as Naturally Serein, is a Turkey-based beauty and lifestyle creator whose content spans skincare tutorials, makeup how-tos, GRWM videos, and vintage fashion styling. The channel name — "serein" referencing a quiet, atmospheric calm — reflects a tone that is deliberate and aesthetic rather than loud or trend-chasing, which likely explains her unusually strong YouTube engagement relative to category norms. She maintains an active cross-platform presence across YouTube, Instagram, and TikTok, with her long-form tutorial content anchoring the channel while short-form Reels and TikToks extend her daily visibility. Her hashtag usage signals a genuine interest in vintage fashion and archival beauty references alongside mainstream product content, giving her feed a layered quality that distinguishes her from purely commercial beauty accounts.
Cisemcakir reaches an audience concentrated in TUR primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Makeup, Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Maybelline and CLIO Cosmetics. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For TUR-focused brands in Beauty / Makeup and related categories, Cisemcakir offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cisemcakir's tier (Mid, 716K combined followers, TUR). Pulled from CreatorDB's category benchmarks.
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Cisemcakir runs her YouTube channel under the name Naturally Serein, a separate brand identity from her @cisemcakir handle on Instagram and TikTok. Fans who discover her through short-form content often don't realize the two names belong to the same creator, so knowing both is essential for following her full output.
In her Instagram bio, Cisemcakir labels herself a Moonchild alongside a moon and purple heart emoji, a term she uses as a core part of her personal identity. It signals a dreamy, introspective aesthetic that carries through the soft, considered tone of her beauty and lifestyle content.
Vintage is a clear through-line in Cisemcakir's content — she regularly uses hashtags like #vintagefashion, #vintagedior, and #vintagemakeup across her posts. This retro-inspired angle distinguishes her from most mainstream Turkish beauty creators who focus strictly on contemporary trends.
Yes, Cisemcakir has incorporated YSL Beauty products into her posts, particularly around the YSL Skin Affair line and lip color combinations. Her consistent use of the #yslskinaffair and #yslmakeup hashtags reflects active engagement with the brand within her beauty content.
Yes, Cisemcakir partnered with Maybelline on sponsored content published to her YouTube channel. She also collaborated with CLIO Cosmetics around the same time, adding the Korean makeup brand to her list of confirmed brand partnerships.
K-beauty plays a visible role in her content — she features the Korean skincare brand Isntree in her posts, and her formal collaboration with CLIO Cosmetics, a Korean makeup brand, further underlines that connection. Her audience gets a blend of Turkish beauty sensibilities and Korean skincare recommendations in the same feed.
Environmental activism is an identified content thread on her YouTube channel alongside her core beauty and lifestyle topics. While tutorials and GRWM videos make up most of her output, she occasionally incorporates eco-conscious perspectives that reflect personal values beyond just aesthetics.
GRWM and OOTD are staple formats across Cisemcakir's YouTube, Instagram, and TikTok content, with #grwm and #ootd among her most-used hashtags. She typically weaves makeup tutorials together with vintage-inspired outfit styling, making each video cover both beauty and fashion in one sitting.
Yes, Cisemcakir is based in Turkey and creates content primarily for a Turkish-speaking audience, with the vast majority of her followers located in Turkey. This makes her one of the more prominent mid-tier voices in the Turkish beauty and lifestyle creator space.
Cisemcakir is active on YouTube (under the name Naturally Serein), Instagram (@cisemcakir), and TikTok (cisemcakir). YouTube is her primary home for longer beauty and lifestyle videos, while Instagram and TikTok carry her daily outfit posts and shorter skincare and makeup clips.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@naturallyserein · YouTube
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