Mexico
Cinnamonwafle is a Mérida, Yucatán-based beauty and lifestyle creator whose content centers on makeup, nail art, skincare, and everyday feminine aesthetics.
Total Followers +0.0%
3K
Across Instagram
Primary Platform
TikTok
3K followers · 100% of audience
Engagement
20.5%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $66–$184 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,625 | +0 | 20.5% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -32 -1.2% | +0 +0.0% | +0 +0.0% | -32 |
| Last 365 days | -32 -1.2% | +0 +0.0% | +0 +0.0% | -32 |
Daily follower snapshots from CreatorDB's longitudinal index.
Cinnamonwafle is a Mérida, Yucatán-based beauty and lifestyle creator whose content centers on makeup, nail art, skincare, and everyday feminine aesthetics. Operating at the nano tier on Instagram, she has cultivated a tightly knit following that punches well above its weight in engagement — her interaction rate sits more than ten times the category median, a signal that her audience is genuinely invested rather than passively scrolling. Her content blends trend-driven beauty formats with a warm, personal tone captured in her own bio phrase: "Happiness looks gorgeous on you." Posts span lip combination tutorials, nail inspo roundups highlighting local Mérida salons like Lestyle Beauty Room, and skincare product showcases — all delivered in Spanish for a predominantly Mexican and broader Latin American audience.
Her sponsor mix reflects an accessible beauty positioning: she has featured established mass-market names such as MAC Cosmetics and Maybelline alongside emerging regional brands like Teia Cosméticos, and her use of K-beauty hashtags suggests an appetite for trend-forward, global beauty culture filtered through a Mexican lens. The audience skews strongly female and is concentrated in the 25–34 age bracket, a demographic with both purchasing power and brand loyalty in the beauty category. For local Yucatán businesses and Latin American beauty brands seeking hyper-targeted reach with authentic community response, cinnamonwafle represents a cost-efficient entry point — and her above-average engagement suggests that growing that following, even modestly, could make her a more compelling mid-funnel partner in regional beauty campaigns.
cinnamonwafle reaches an audience concentrated in Mexico primarily through TikTok, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 20.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Mexico-focused brands in beauty and related categories, cinnamonwafle offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @cinnamonwafle's tier (Nano, 3K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
It is a recurring self-aware content format where @cinnamonwafle shares everyday finds or moments that are charming but deliberately unimpressive — the hashtag translates roughly to 'things that won't make you jealous of me.' The format suits her warm, approachable tone and helps her connect with followers looking for relatable, down-to-earth beauty and lifestyle content rooted in Mérida daily life.
@cinnamonwafle has featured @lestylebeautyroom across multiple nail posts, highlighting intricate designs including polka dot and star nail art. She consistently tags the salon with enthusiastic captions, making it one of her most repeated local recommendations for anyone searching for nail inspo in Mérida.
@cinnamonwafle featured a solid stick sunscreen from @teia_cosmeticos, describing it as 100% mineral and well-suited for everyday use. Sunscreen bars are a format gaining traction in K-beauty-influenced routines, which fits her broader interest in innovative skincare formats she brings to her Mexican audience.
@cinnamonwafle shared a lip combination she labeled 'Accolade x Spice' from @maccosmetics, pairing a lip pencil in the Spice tone with a coordinating lip gloss for a warm, wearable everyday look. It is one of several branded makeup posts she creates for her primarily female audience interested in mid-range beauty products.
Yes, @cinnamonwafle regularly uses the #kbeauty hashtag alongside fully Spanish-language content, making her an accessible voice bridging Korean beauty trends and the Latin American beauty community. Her audience is majority-Mexico based with secondary reach across Argentina, Colombia, and Ecuador.
@cinnamonwafle spotlighted the Maybelline Sunkisser Blush Matte, calling herself 'enamorada' (in love) with the product and using the campaign hashtag #sunkisserfm. The post signals a brand collaboration or gifting relationship with Maybelline, consistent with her positioning as a beauty nano creator in Mexico.
@cinnamonwafle uses the hashtag #dondecomermerida ('where to eat in Mérida'), indicating she weaves local food and lifestyle moments into her content beyond beauty. This fits her self-described 'lifestyle, girl stuff' identity and gives her content a locally rooted feel that resonates with her Mérida-based followers.
@cinnamonwafle's engagement rate runs many times above the category median for beauty creators, a pattern common among nano-tier accounts whose audiences are tight-knit and highly invested rather than passive. At this scale, followers tend to have a personal connection to the creator, which drives genuine comments and interactions on nearly every post.
@cinnamonwafle is based in Mérida, Yucatán, Mexico, and actively incorporates the city into her content through location hashtags and local business features. Mexico makes up the majority of her audience, reflecting a strong hometown community connection.
@cinnamonwafle creates beauty, lifestyle, and 'girl stuff' content covering makeup recommendations, nail art, K-beauty-influenced skincare, and Mérida lifestyle moments — all delivered in Spanish with a warm, personal tone. Her bio tagline 'Happiness looks gorgeous on you' captures the feel-good, inclusive energy that runs through everything she posts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cinnamonwafle · TikTok
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