Cienciatododia

About Cienciatododia

Ciência Todo Dia — Portuguese for "Science Every Day" — is the flagship channel of Pedro Loos, a Brazilian science communicator who built one of the largest Portuguese-language science audiences on YouTube. Operating out of Brazil and distributed through the Play9 creator network, Loos carved out his niche by translating complex scientific and physical phenomena into digestible, curiosity-driven short and long-form content: think explanations of why spaghetti refuses to snap cleanly in two, or counterintuitive comparisons of astronomical scale. The channel's registered company, Loos, reflects how Pedro has professionalized his operation beyond content alone, and his podcast Sinapse extends the brand into long-form audio. His engagement rate sits well above category norms, signaling an audience that actively participates rather than passively scrolls.

The audience skews young, predominantly male, and overwhelmingly Brazilian, with a smaller but meaningful Portuguese-speaking diaspora in Portugal and Portuguese-adjacent curious viewers elsewhere. That demographic profile — educated, curious, 18-to-34-year-old Brazilian men — makes the channel a natural fit for technology and knowledge brands, as demonstrated by sponsorships from Google DeepMind, Revolut, and Alura Cursos Online. The Google DeepMind placement in particular signals that global tech companies view Ciência Todo Dia as a credible science-adjacent media property rather than a generic influencer slot. As Portuguese-language science content grows in prestige and Brazil's digital ad market matures, Loos is positioned as the dominant serious-science creator in that space, with structural advantages — his own company, a podcast vertical, and a proven brand-partnership track record — that make the channel durable beyond platform algorithm shifts.

Why brands partner

Cienciatododia reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Technology, Health & Pharma, Entertainment / Streaming, a clear signal of fit for brands in those categories. Demonstrated partners include Alura Cursos Online and Revolut. Engagement on YouTube runs around 8.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Technology and related categories, Cienciatododia offers a defined, creative-fit audience rather than broad, low-intent impressions.