Ciara McNulty is an Ireland-based registered dietitian — the "RD" suffix in her handle is a deliberate credential marker — who uses Instagram to bridge clinical nutrition expertise with an accessible, daily-inspiration tone.
Total Followers +1.8%
13K
Across Instagram
Primary Platform
13K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $314–$880 / IG post
RTÉ published a branded feature in which McNulty, as Yakult's partnered dietitian, addressed everyday influences on women's gut health and hormonal changes across the menstrual cycle.
Ireland's IMAGE.ie ran a lifestyle profile of McNulty covering her daily self-care rituals, nutrition philosophy, and brand mentions including Oakberry.
The Gloss Magazine included McNulty as a dietitian contributor in a feature on whole foods for a healthy new year.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 12,573 | +225 | 3.4% | 3 | 17 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +225 +1.8% | +0 +0.0% | +0 +0.0% | +225 |
| Last 90 days | +304 +2.4% | +0 +0.0% | +0 +0.0% | +304 |
| Last 365 days | +304 +2.4% | +0 +0.0% | +0 +0.0% | +304 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ciara McNulty is an Ireland-based registered dietitian — the "RD" suffix in her handle is a deliberate credential marker — who uses Instagram to bridge clinical nutrition expertise with an accessible, daily-inspiration tone. Operating primarily out of Dublin, she weaves together dietetics content with running through her involvement with the @happyfeetdublin community, and layers in breathwork and meditation via her association with @justbreathe. This positions her not as a standard food-focused nutritionist but as a holistic wellbeing voice, covering physical movement, mindful breathing, and evidence-grounded dietary guidance under one personal brand.
At the micro tier, Ciara's engagement rate comfortably outpaces the category median, suggesting her audience — predominantly women in the 25–44 bracket, with a meaningful share of followers in the US and UK alongside her Irish core — treats her content as genuinely useful rather than aspirational. Her active use of brand-ambassador and paid-partnership disclosures signals she is already working within the wellness and food sectors commercially. With a credentialed professional identity, a multi-pillar wellness remit, and an English-speaking international reach that extends well beyond Ireland, she is positioned to attract health-food, fitness, and mindfulness brands seeking authentic, qualification-backed voices at an approachable price point.
Ciaramcnultyrd reaches an audience concentrated in IRL primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For IRL-focused brands in fitness and related categories, Ciaramcnultyrd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ciaramcnultyrd's tier (Micro, 13K combined followers, IRL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The 'rd' at the end of her handle almost certainly stands for Registered Dietitian, a protected professional credential that distinguishes qualified dietitians from general wellness coaches or self-styled nutritionists. Her Instagram bio confirms she identifies as a dietitian, and appending 'RD' to a social handle is a common way credentialed dietitian-influencers signal their qualification upfront.
Ciara McNulty runs with Happy Feet Dublin, a running community she promotes through her Instagram bio under the handle @happyfeetdublin. This running involvement sits alongside her dietitian and wellness content, making her a multi-pillar health creator rather than a purely nutrition-focused account.
Yes — beyond her dietitian work, Ciara is involved in breathwork and meditation through a community she names as Just Breathe, referenced in her bio as @justbreathe. This gives her content a holistic-wellness angle that connects nutrition, running, and mindfulness into a single lifestyle brand.
Ciara McNulty describes herself explicitly as a dietitian in her Instagram bio, and the 'rd' in her handle points to a Registered Dietitian credential — a university-level, professionally regulated qualification unlike the unprotected term 'nutritionist.' This professional grounding distinguishes her advice from the broader wave of uncredentialed wellness influencers.
Her posts carry #ad and #brandambassador hashtags, confirming she takes on paid partnerships with health and wellness brands. Her niche as a credentialed dietitian with running and mindfulness content makes her a natural fit for nutrition, food, supplement, and active-lifestyle brands targeting an Irish and UK audience.
Just Breathe is a breathwork and meditation community or platform that Ciara McNulty is affiliated with, referenced directly in her Instagram bio as @justbreathe. Its inclusion reflects her wider wellness philosophy — that stress management and mindfulness practice are as central to health as diet and physical activity.
Her content spans dietitian-led nutrition advice, community running with Happy Feet Dublin, and breathwork and meditation — making her a whole-health creator rather than a single-topic diet account. This breadth likely explains why her audience spans a wide adult age range rather than clustering in one narrow demographic.
Ciara McNulty is based in Ireland, with Dublin strongly implied by her active involvement with the Happy Feet Dublin running group. Her Irish audience makes up the largest country segment of her following, though she also draws significant portions from the United States and United Kingdom.
Ciara McNulty sits in the Micro-tier on Instagram, with a following in the low five-figures. Her engagement rate runs well above the category median, which signals a closely connected audience rather than a passive or inflated one — a trait brands in the health and wellness space increasingly prioritise over raw follower size.
Her audience skews female at roughly 60% and spans a broad adult age range, with the 25–34 bracket making up the largest single group, followed closely by 35–44 and 45 and over. Ireland is her top country, but the United States and United Kingdom each contribute a meaningful share of her following as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ciaramcnultyrd · Instagram
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