United Kingdom
Chunkz, the stage name of British-Somali creator Hassan O., built his following out of North West London with a blend of comedy challenges, rap battles, and high-energy group content.
Total Followers +0.1%
14.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4M followers · 28% of audience
Engagement
7.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $51K–$118K / IG post
Chunkz joined the One Giant Leap 2026 speaker lineup, delivering a session titled 'Lead with Personality: a true story about building community through authenticity.'
Chunkz hosted every match of the first Baller League UK season alongside presenter Olivia Buzaglo, with games broadcast live on Sky Sports from London's Copper Box Arena through to the Final Four at The O2.
Chunkz made his third appearance in the Sidemen Charity Match series, netting a goal for the YouTube Allstars — continuing his tradition of high-profile creator charity football.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6764 -0.2% | -85800 -1.4% | -92564 |
| Last 30 days | +20K +0.5% | +0 +0.0% | +0 +0.0% | +20K |
| Last 90 days | +82K +2.0% | +0 +0.0% | +0 +0.0% | +82K |
| Last 365 days | +82K +2.0% | +0 +0.0% | +0 +0.0% | +82K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Testerup Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Azar Sponsorship | Sponsored content | Jun 2025 | — |
Chunkz, the stage name of British-Somali creator Hassan O., built his following out of North West London with a blend of comedy challenges, rap battles, and high-energy group content. He rose to wider prominence as a central figure in the Beta Squad collective — alongside creators like Niko Omilana and Yung Filly — which became one of the more influential entertainment groups in UK digital media during the early 2020s. His content mixes football culture, street humour, and social experiments, and his crossover into music and celebrity-facing challenges (recent posts reference encounters with Premier League players) gives his channel a sports-entertainment dimension uncommon among pure comedy creators. He also co-founded the Clean Heartz clothing label, signalling an interest in brand-building beyond content.
Despite a UK origin, Chunkz's audience skews heavily toward the United States, making him one of the more globally distributed British entertainers on the platform. His engagement rates run well above category norms across YouTube, Instagram, and TikTok simultaneously — a meaningful signal of genuine audience loyalty rather than passive follower accumulation. Sponsor partnerships with Revolut and Whatnot reflect positioning toward a young, finance-curious and entertainment-spending demographic. His reach into both UK cultural specificity and transatlantic youth entertainment makes him a credible fit for lifestyle, gaming, and fintech campaigns targeting 18–34-year-old males with broad cultural interests.
Chunkz reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Testerup and Whatnot. Engagement on YouTube runs around 7.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in comedy and related categories, Chunkz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chunkz's tier (Mega, 14.3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Chunkz is behind Clean Heartz Clothing, a brand he links directly from his Instagram profile alongside his personal handle. It sits as a key part of his wider business identity beyond his content creator work in the UK.
Rap battles are the first format Chunkz names in his own YouTube channel description, making them one of his signature content types. These are typically friendly but competitive verbal battles filmed with fellow UK creators and friends, mixing comedy with freestyle skill in a way that helped build his early fanbase.
The Tango League is a branded football challenge series Chunkz has been involved in through a partnership with Tango, the soft drink brand. Creator-vs-creator football content is a popular UK format, and Chunkz has been a prominent face of the Tango-sponsored version, which also spawned the Tango Squad branding seen across his posts.
Yes — Chunkz posted YouTube content in which he attempted to score from long range in front of Son Heung-min, the Tottenham Hotspur and South Korea captain. By his own caption, even Chunkz was shocked when the attempt came off.
Chunkz has used both the #writteninthestars and #discoveryplusuk hashtags prominently across his posts, strongly indicating he appeared in a Discovery+ UK series by that name. It represents part of his move into longer-form produced content beyond his regular social media uploads.
YFilly (Filly) is one of Chunkz's most consistent creative partners in the UK influencer space, with the two regularly appearing across each other's content on YouTube and TikTok. They have shared brand deals together too — Chunkz's TikTok bio links directly to a joint Duolingo campaign that names both creators.
Chunkz is from North West London, proudly describing himself as "north west london's finest" in his Instagram bio. He has grown into one of the most prominent digital creators to come out of that part of the city, with a fanbase that now reaches well beyond the UK.
Chunkz partnered with Azar, the social video chat app, for a sponsored series built around their 7-Day Challenge format on Instagram. The content followed him meeting new people through the app over a week, blending his signature vlog and challenge style with the brand integration.
Yes — Chunkz is a confirmed Whatnot partner, signalled both by the #whatnotpartner hashtag across his posts and through YouTube-based sponsored content with the platform. Whatnot is a US-founded live-shopping and collectibles streaming app that has been actively signing prominent UK creators as it grows in Europe.
Chunkz has over 14 million combined followers across YouTube, Instagram, and TikTok, placing him firmly in the Mega creator tier. What stands out beyond the raw size is his engagement, which runs well above the category average on every platform — unusual for a creator operating at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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