Last updated just now · Jul 28, 2026, 10:53 PM
Actor & Lifestyle 🏳 NPL

Chum_Darang

Full Creator Stats Live · Updated 2026-07-28

Chum Darang is a Nepal-based actress and lifestyle content creator whose Instagram presence blends professional acting work with travel, food, and cultural entertainment.

NicheActor & Lifestyle TierMid Engagement14.6%

Total Followers -0.9%

608K

Across Instagram

Primary Platform

Instagram

608K followers · 100% of audience

Engagement

14.6%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $9.1K–$21K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-07-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 607,720 -5K 14.6% 0.5 13 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days -1398 -0.2% +0 +0.0% +0 +0.0% -1398
Last 30 days -5166 -0.9% +0 +0.0% +0 +0.0% -5166
Last 90 days -18232 -3.0% +0 +0.0% +0 +0.0% -18232
Last 365 days -18232 -3.0% +0 +0.0% +0 +0.0% -18232

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Start free trial

14-day free trial

602K618K634K650K666K Jul 29Oct 28Jan 27Apr 28Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Chum_Darang

Chum Darang is a Nepal-based actress and lifestyle content creator whose Instagram presence blends professional acting work with travel, food, and cultural entertainment. Operating primarily out of Nepal, she has cultivated a following in the hundreds of thousands through a content mix that spans Himalayan travel dispatches — including trips through Sikkim and the scenic hill station of Pelling — candid behind-the-scenes moments, and culturally resonant posts that pull from both Nepali and North Indian Punjabi sensibilities. Her captions carry a warm, self-deprecating humor that distinguishes her from more polished celebrity accounts, and a Netflix association visible in her hashtag usage suggests she has crossover into professionally produced South Asian entertainment.

Her engagement rate runs dramatically above category norms, signaling an unusually loyal and reactive core audience skewed toward young adults between 18 and 34. The audience is split nearly evenly by gender, and while Nepal anchors her base, meaningful reach into the United States and India points to South Asian diaspora interest — a valuable demographic for regional and global brands alike. A documented partnership with OPPO, including promotion of the Reno 15 series and its AI portrait features, positions her squarely in the aspirational tech-lifestyle space that targets young South Asian consumers. As Nepali entertainment gains broader streaming visibility, Chum Darang's dual footing in acting credibility and relatable creator content gives her a durable positioning advantage in the Nepal–India crossover market.

Brand fit

Why brands partner

Chum_Darang reaches an audience concentrated in NPL primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include OPPO. Engagement on Instagram runs around 14.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Chum_Darang's tier (Mid, 608K combined followers, NPL). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Start free trial

14-day free trial

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Chum_Darang?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

Is Chum Darang a Nepali actress?

Yes — Chum Darang lists herself under the Actor category on Instagram and is based in Nepal, where the largest share of her audience lives. She posts a mix of lifestyle, travel, food, and dance content alongside entertainment industry work, making her one of Nepal's recognizable mid-tier creator-actors on the platform.

What is Chum Darang's Travel Tribe series on Instagram?

The Travel Tribe is an ongoing travel content series Chum Darang launched on Instagram, with Chapter 1 documenting a trip to Sikkim, India. She describes it as 'not any normal trip' but a collective experience, suggesting it involves a curated group of travel companions rather than solo exploration.

Where did Chum Darang go for Travel Tribe Chapter 1?

Travel Tribe Chapter 1 took Chum Darang to Sikkim, India, with a notable stop in Pelling — a hill town in West Sikkim known for its sweeping views of the Kanchenjunga mountain range. She joked that 'Pelling refused to stay in the background,' a nod to how dramatically the mountain scenery dominated every shot.

Does Chum Darang have a brand deal with OPPO?

Yes — Chum Darang has an active partnership with OPPO, specifically promoting the OPPO Reno 15 Series on her Instagram. She has used official campaign hashtags including #ShotOnOPPO, #LetItPopOut, and #AIPortraitCamera as part of the product rollout.

What is the 'Roshni Ka Chehra' campaign Chum Darang is part of?

Roshni Ka Chehra — meaning 'Face of Light' — is an OPPO campaign built around the AI Portrait Camera feature on the Reno 15 Series. The campaign tagline 'Apni Roshni Baahar La' (roughly 'bring your inner light out') positioned the phone as a self-expression tool, and Chum Darang was one of the creator faces behind it.

Did Chum Darang post a Punjabi dance video on Instagram?

Yes — she posted a reel captioned 'Nacha hi ditta Chum nu Punjabi beat te' (loosely: 'Chum finally gave in and danced to a Punjabi beat'), paired with the phrase Zidd Dil Di — Punjabi for 'the heart's stubbornness.' The playful framing suggests she had been resisting before finally dancing on camera.

What food does Chum Darang post about on Instagram?

Chum Darang has posted about momos — specifically steaming hot, juicy chicken-filled dumplings — a beloved staple across Nepal and the Himalayan northeastern region. The post fits her broader travel-and-lifestyle content style, where local food becomes part of the destination storytelling.

What Netflix content has Chum Darang been associated with?

Both #netflix and #badhaaido appear among Chum Darang's most-used Instagram hashtags, suggesting she has posted content tied to Netflix at some point. The exact nature of that connection — whether as a cast member, promotional collaborator, or audience-side post — is not fully detailed in her public content.

Why is Chum Darang's Instagram engagement so much higher than other creators her size?

Her engagement on Instagram runs far above the platform's category average — a gap that points to a tight-knit, highly active core fanbase rather than a passive following. This pattern is common among mid-tier creators in smaller regional markets like Nepal, where audiences tend to have a stronger personal connection to homegrown public figures.

Where are most of Chum Darang's Instagram followers from?

The largest portion of Chum Darang's audience is from Nepal, reflecting her home market and standing as a Nepali public figure. She also draws meaningful followings from the United States and India, pointing to reach within South Asian diaspora communities and the broader cross-border South Asian entertainment audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 28, 2026, 10:53 PM · Slug: chum_darang

Are you Chum_Darang?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →