United States
Christina Haack is a California-based television personality, real estate investor, and interior designer who built her public profile through HGTV's long-running renovation series 'Flip or Flop,' which she co-hosted with ex-husband Tarek El Moussa.
Total Followers -0.0%
1.9M
Across Instagram
Primary Platform
YouTube
1.9M followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $23K–$53K / IG post
Haack appeared at HGTV's Bachelor Mansion Takeover wearing a ring, sparking engagement speculation. She told E! News she and boyfriend Christopher Larocca are 'not in any rush' to marry.
After HGTV axed Christina on the Coast, Haack posted a teaser video with business partner Kylie Wing hinting at a new venture — with fans speculating it could be a new TV series.
Sourced from Grand Cru vineyards near Épernay, France, Clé Cachée (meaning 'Hidden Key') launched via an allocation model through fine restaurants and direct-to-consumer sales at clecachee.com.
Christina on the Coast was among seven HGTV home renovation shows axed in 2025. Despite the cancellation, Haack will return to face Tarek and Heather Rae El Moussa in The Flip Off Season 2.
Christina Haack and designer Kylie Wing launched Christina & Kylie, an interior design and home furnishing business, expanding her brand beyond television.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,906,491 | -191 | 1.9% | 1.4 | 8 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -572 -0.0% | +0 +0.0% | +0 +0.0% | -572 |
| Last 30 days | -191 -0.0% | +0 +0.0% | +0 +0.0% | -191 |
| Last 90 days | -191 -0.0% | +0 +0.0% | +0 +0.0% | -191 |
| Last 365 days | -191 -0.0% | +0 +0.0% | +0 +0.0% | -191 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Clé Caché Champagne Beverages / Lifestyle | Founder / owned brand | 2022–Long-term | — | |
| HGTV Media / Entertainment | Long-term partnership | YouTube | 2016–Long-term | — |
| Pelican Hill Resort Travel / Hospitality | Sponsored content | Long-term | — |
Christina Haack is a California-based television personality, real estate investor, and interior designer who built her public profile through HGTV's long-running renovation series 'Flip or Flop,' which she co-hosted with ex-husband Tarek El Moussa. She later fronted her own HGTV series, where she refined a signature aesthetic centered on coastal elegance, limestone architectural details, and high-end finishes. On Instagram, she extends that visual identity into luxury estate documentation, home transformation content, and personal lifestyle storytelling — effectively bridging her established television credibility with a direct, engaged audience.
Her following skews predominantly female, with a strong concentration in the 18–34 range, a demographic drawn to aspirational home design and lifestyle content. Partnerships with Pelican Hill, a high-end Newport Coast resort, place her firmly in the premium lifestyle segment, while her involvement with Clé Cachée, her own champagne label, reflects a deliberate move toward building proprietary consumer brands alongside television work. With a macro-scale following, engagement running above category median, and a brand portfolio spanning real estate, hospitality, and wine and spirits, she is well-positioned as a lifestyle figure capable of sustaining mid-to-upper-tier partnerships across home design, luxury travel, and interior goods categories.
Christinahaack reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beverages / Lifestyle, Media / Entertainment, Travel / Hospitality, a clear signal of fit for brands in those categories. Demonstrated partners include Clé Caché Champagne and HGTV. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beverages / Lifestyle and related categories, Christinahaack offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Christinahaack's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Christina Haack rose to national fame on HGTV's Flip or Flop, which she co-hosted with her then-husband Tarek El Moussa, where the pair bought, renovated, and resold homes across Southern California. She later launched solo series including Christina on the Coast and Christina in the Country, which blended her renovation projects with her personal life across California and Tennessee.
Christina Haack is a co-founder of Clé Caché Champagne, a French champagne label she promotes prominently in her Instagram bio and across her social content. The venture reflects her push into luxury lifestyle branding beyond the world of home renovation.
Christina Haack adopted the nickname the Lumber Queen as a nod to her signature use of wood elements — shiplap, reclaimed lumber, custom millwork, and statement wood beams — in her home renovation and design projects. She tags her posts with #thelumberqueen regularly, treating the title as a core part of her design identity.
Yes — Christina Haack publicly revealed in 2021 that she had experimented with ayahuasca, a plant-based psychedelic used in indigenous spiritual ceremonies, describing it as a deeply transformative experience. The disclosure generated considerable media coverage and sparked wide conversation among her fans and critics about her personal wellness and spiritual path.
Christina Haack and Tarek El Moussa divorced in 2018 following a widely reported 2016 incident at their home that resulted in a 911 call. Despite the split, the two continued co-hosting Flip or Flop on HGTV together for several additional seasons, which drew sustained public fascination given the dramatic nature of their separation.
Christina Haack has been married three times — first to HGTV co-star Tarek El Moussa, then to British television presenter Ant Anstead, and most recently to real estate agent Joshua Hall, whom she married in 2022. Each marriage and divorce has played out largely in the public eye, making her personal life one of the most-followed storylines in the HGTV world.
Yes — Ant Anstead pursued a legal bid for primary custody of their son Hudson following his divorce from Christina Haack, citing concerns about the child's environment. The dispute was widely covered in entertainment media and drew significant attention from Christina's fanbase before a custody arrangement was reached through the California courts.
Christina Haack has three children. She shares daughter Taylor and son Brayden with her first husband Tarek El Moussa, and has a younger son, Hudson, with her second husband Ant Anstead. Navigating co-parenting across two separate families has been a recurring theme in her public life and social content.
Christina Haack's aesthetic blends California coastal warmth with organic, high-end materials — limewash walls, limestone accents, reclaimed wood, open-concept layouts, and earthy boho touches. Her hashtag use of #limestonefountains and #architecturaldesign reflects how intentionally she codes her brand around elevated, natural interiors that sit between casual California living and luxury estate design.
Pelican Hill is a prestigious oceanfront resort in Newport Coast, California, and Christina Haack has an ongoing content partnership with the property, which she tags consistently as #pelicanhillpartner. The collaboration is a natural fit for her audience, given her deep roots in Orange County and the luxury lifestyle positioning she maintains across her platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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