United States
Chriselle Lim is a Korean-American fashion and lifestyle creator based in Los Angeles who built her following through polished yet accessible content on her blog The Chriselle Factor before expanding across YouTube, Instagram, and TikTok.
Total Followers +0.0%
5.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
754K followers · 15% of audience
Engagement
0.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $19K–$45K / IG post
Forbes highlighted Phlur as rewriting the rules of modern fragrance, with sales doubling YoY and the brand on track to surpass $150M in retail sales.
The Hollywood Reporter exclusively reported that Lim signed with the major entertainment and sports agency to expand at the intersection of fashion, beauty, and the digital creator economy.
Lim joined a panel discussion in Los Angeles about the highs and lows of entrepreneurship, pushing back on the glorified social media narrative around startup life.
TSG Consumer Partners announced the acquisition of Phlur at an undisclosed sum. Lim retained her Creative Director title and an ownership stake in the brand.
The round was led by Offline Ventures and True Ventures, with participation from Goodwater Capital and Marketplace Capital, bringing Bümo's total funding to $13.7M.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.1% | +0 +0.0% | +2K |
| Last 30 days | -980 -0.1% | +3K +0.2% | +0 +0.0% | +2K |
| Last 90 days | -1960 -0.3% | -26645 -1.7% | +0 +0.0% | -28605 |
| Last 365 days | -1960 -0.3% | -26645 -1.7% | +0 +0.0% | -28605 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Phlur Fragrance / Beauty | Founder / owned brand | Long-term | — | |
| Bumo Childcare / Family Tech | Founder / owned brand | YouTube | Long-term | — |
| IT Cosmetics Beauty | Brand ambassador | Long-term | — | |
| Estée Lauder Beauty | Sponsored content | Long-term | — | |
| Tiffany & Co. Luxury / Jewelry | Sponsored content | Long-term | — |
Chriselle Lim is a Korean-American fashion and lifestyle creator based in Los Angeles who built her following through polished yet accessible content on her blog The Chriselle Factor before expanding across YouTube, Instagram, and TikTok. Her content spans personal style, beauty routines, day-in-the-life vlogs, and family moments — most recently centered on her daughter Chloe's competitive equestrian life — giving her channel a luxury-lifestyle-meets-real-motherhood texture that distinguishes her from purely aspirational fashion accounts. Long-running partnerships with Tiffany & Co. and Estée Lauder reflect a consistent luxury and prestige beauty positioning, while her IT Cosmetics work signals reach into the accessible beauty segment as well.
Lim has meaningfully shifted her identity from creator to operator: she is Founder and Creative Director of Phlur, the fragrance brand whose viral TikTok moment helped drive outsized engagement on that platform relative to her other channels, and co-founder of Bumo, a childcare-focused startup. Her board seat at Fashion Trust US and her CAA representation signal a player operating at the intersection of media and fashion industry infrastructure rather than pure content creation. With a predominantly young female U.S. audience and premium rate positioning, she appeals to brands seeking an influencer who carries genuine founder credibility — making her an increasingly natural fit for entrepreneurial lifestyle, fragrance, and luxury family brands rather than straightforward sponsored-post campaigns.
Chriselle-Lim reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fragrance / Beauty, Childcare / Family Tech, Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Phlur and Bumo. Engagement on YouTube runs around 0.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Chriselle-Lim's tier (Mega, 5.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Missing Person by Phlur became a social media phenomenon, described by fans as the scent of someone you love and miss. The fragrance helped transform Chriselle Lim's brand from a boutique fragrance line into one of the most talked-about names in indie perfumery virtually overnight.
Chriselle Lim acquired and relaunched Phlur, taking on the title of Founder and Creative Director for the brand. Under her stewardship it was repositioned with a new identity, and it grew substantially in visibility, particularly on TikTok where fragrance content thrives.
Bumo is a childcare and family services platform that Chriselle Lim co-founded. As a mother, she has been open about how the challenges of modern parenting inspired her to build something practical for families, extending her entrepreneurial focus well beyond fashion.
Yes, Chriselle Lim is of Korean heritage and has highlighted that background openly in her content and social media captions. She was raised in the United States and the majority of her audience is also based there.
Her daughter Chloe Chen is a competitive equestrian athlete. Chriselle regularly brings followers along to Chloe's horse shows, making equestrian life a recurring and distinctive thread in her family content.
Chriselle Lim and Allen Chen, who worked closely together on her early fashion content and photography, divorced. Since then Chriselle has centered her public identity on her brands, her daughter, and her ongoing creator work.
She has partnered with Tiffany & Co., IT Cosmetics, and Estée Lauder, among other prestige names. Her brand deals consistently sit in the luxury fashion and beauty space, which aligns closely with the high-end aesthetic she has cultivated since her earliest styling days.
Yes, she is listed as a board member of Fashion Trust US, a nonprofit that supports emerging American fashion designers with funding and mentorship. The role reflects her position in the broader industry, not just as a content creator but as a tastemaker with real institutional ties.
She serves as an ambassador for Baby2Baby, a nonprofit that provides essential items to children living in poverty across the United States. It is one of several ways she has connected her platform to causes centered on children and family.
She built her name as a stylist and fashion content creator before pivoting to entrepreneurship, acquiring and leading the fragrance brand Phlur and co-founding the childcare platform Bumo. She now describes herself as a creator and investor, a deliberate identity shift from the outfit-of-the-day content that first made her famous.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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