United Kingdom
Chrisbaber is the handle of Chris Baber, a UK-based chef, food consultant, and bestselling cookbook author whose content centres on approachable, ingredient-led cooking — the kind that makes ribeye steaks and courgette fritters feel equally within reach for a home cook.
Total Followers +0.2%
199K
Across Instagram
Primary Platform
YouTube
199K followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$10K / IG post
Baber is scheduled to cook live at the Festive Good Food Show on 26 November 2026, one of the UK's largest food events.
Luxe Magazine featured Baber discussing a summer of travel and collaborations capped by hosting a prestigious dining event at Claridge's hotel, London.
Chris Baber cooked live at the June 2024 Good Food Show, cementing his profile on the UK food-event circuit.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 199,232 | +319 | 1.3% | 1.9 | 13 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +319 +0.2% | +0 +0.0% | +0 +0.0% | +319 |
| Last 90 days | +757 +0.4% | +0 +0.0% | +0 +0.0% | +757 |
| Last 365 days | +757 +0.4% | +0 +0.0% | +0 +0.0% | +757 |
Daily follower snapshots from CreatorDB's longitudinal index.
Chrisbaber is the handle of Chris Baber, a UK-based chef, food consultant, and bestselling cookbook author whose content centres on approachable, ingredient-led cooking — the kind that makes ribeye steaks and courgette fritters feel equally within reach for a home cook. His presence extends beyond social media into published work and professional consultancy, which lends his channel a credibility that distinguishes him from purely self-taught food creators. That cookbook-author grounding is reinforced by his long-standing association with HexClad, the premium hybrid cookware brand, positioning him firmly in the aspirational-but-attainable tier of UK food media rather than the celebrity-chef stratosphere.
His Instagram audience skews toward younger adults — the 18-to-34 bracket makes up the majority of followers — with a slight female lean and meaningful reach into the United States alongside his core UK base, suggesting his recipe style translates well across English-speaking markets. Hashtag patterns point to a consistent emphasis on healthy eating, quality cuts of meat, and weekend brunch culture, which collectively attract food and lifestyle brands looking for trusted, recipe-driven placements rather than pure entertainment reach. With engagement tracking close to the category median and a mid-tier following, Baber sits in a practical sweet spot for mid-premium food, cookware, and wellness brands seeking an author-credentialled voice that bridges cookbook culture and social content.
Chrisbaber reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Cookware, a clear signal of fit for brands in those categories. Demonstrated partners include HexClad. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Cookware and related categories, Chrisbaber offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chrisbaber's tier (Mid, 199K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Chrisbaber describes himself as a Cook, Consultant, and best-selling author, which points to a professional culinary career that runs alongside his content creation. His consulting work suggests he advises food brands or hospitality businesses, placing him firmly in the professional chef category rather than the hobbyist creator space.
Chrisbaber's Instagram bio identifies him as a best-selling author, confirming he has at least one published cookbook to his name. His content — focused on easy, healthy, and accessible recipes — reflects the same ethos you'd expect from his written work.
Chrisbaber is a brand partner with HexClad, the premium hybrid cookware label, which he references directly in his Instagram bio. The partnership is a natural fit given his professional chef credentials and his frequent steak and recipe content that puts good cookware front and centre.
Ribeye steak is one of Chrisbaber's most consistent topics, and he returns to it regularly as part of his broader steak content. His approach leans toward making restaurant-quality results achievable for everyday home cooks, which is the thread running through most of his output.
Courgette fritters are among Chrisbaber's more distinctive recipe posts and appear often enough in his content to be considered a signature dish. They sit within his broader focus on healthy, easy meals that push home cooks beyond the obvious dinner staples.
Chrisbaber uses #whoscookingdinner as a recurring content tag, suggesting it is tied to a series or community challenge encouraging his audience to get into the kitchen. It fits neatly with his overall mission to make confident, everyday cooking feel approachable and normal.
Chrisbaber lists himself as a Consultant in his bio alongside his roles as a cook and author, indicating he works in a professional advisory capacity — likely with food brands, restaurant concepts, or product development. This positions him as a working culinary professional rather than someone whose career exists solely on social media.
His content centres on steaks — particularly ribeye cuts — alongside healthy everyday meals, brunch dishes, and straightforward recipe ideas for home cooks. Vegetables like courgettes feature regularly too, giving his feed a balance between indulgent and health-conscious cooking.
Chrisbaber is based in the United Kingdom, and his largest audience segment is also in the UK. He draws a significant following from the United States as well, suggesting his practical cooking style resonates well on both sides of the Atlantic.
YouTube is listed as Chrisbaber's primary platform, though he also maintains a substantial Instagram presence with close to 200,000 followers there. His recipe-led content suits both formats, with short-form posts on Instagram and longer video content on YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@chrisbaber · YouTube
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