Brazil
Choquei — Portuguese for 'I shocked' — is one of Brazil's most-followed celebrity gossip and entertainment news aggregators on Instagram, operating out of Goiânia (area code 62) and reaching a mega-scale Portuguese-speaking audience.
Total Followers -0.1%
29.1M
Across Instagram, TikTok
Primary Platform
26.6M followers · 91% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $266K–$586K / IG post
After the account went dark on February 18, 2026, founder Raphael Sousa Oliveira confirmed the profile would return and briefly posted on the secondary account (@dailydachoquei). The page was restored by early March, with no official explanation from Meta.
Brazil's biggest gossip/news page went offline without warning on February 18, 2026. Neither Meta nor the page's administrators initially commented; Raphael Sousa Oliveira later noted it was the fifth such incident, dismissing links to the earlier 'Caso Jéssica' controversy.
The account went offline on July 3, 2025, with no prior notice and no statement from the team for roughly 20 hours. It returned briefly in private/locked mode before resuming normal activity, fueling debate about platform enforcement on large gossip accounts.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -10656 -0.0% | +0 +0.0% | +0 +0.0% | -10656 |
| Last 30 days | -42625 -0.2% | +0 +0.0% | +0 +0.0% | -42625 |
| Last 90 days | -127876 -0.5% | +0 +0.0% | +0 +0.0% | -127876 |
| Last 365 days | -127876 -0.5% | +0 +0.0% | +0 +0.0% | -127876 |
Daily follower snapshots from CreatorDB's longitudinal index.
Choquei — Portuguese for 'I shocked' — is one of Brazil's most-followed celebrity gossip and entertainment news aggregators on Instagram, operating out of Goiânia (area code 62) and reaching a mega-scale Portuguese-speaking audience. The account functions as a real-time tabloid feed, covering breaking stories from Brazil's dominant broadcast networks TV Globo and SBT, viral social moments, and the personal lives of famosos (celebrities). Its content mix ranges from television industry news — such as Eliana's high-profile move to TV Globo — to crowd-sourced viral clips and human-interest stories that spread quickly through Brazilian pop culture circles. The handle's name itself signals the page's editorial promise: every post is designed to provoke a reaction.
choquei reaches an audience concentrated in Brazil primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in entertainment and related categories, choquei offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @choquei's tier (Mega, 29.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Choquei" is the first-person past tense of the Portuguese verb "chocar," translating roughly to "I shocked" or "I was shocked." The name perfectly captures the account's identity as a destination for jaw-dropping celebrity gossip, viral moments, and breaking Brazilian entertainment news.
@choquei operates as an anonymous entertainment news and gossip media page rather than a named individual creator. It functions like a digital tabloid, aggregating viral clips, celebrity feuds, and Brazilian TV industry stories without a single public face attached to the brand.
@choquei posted about TV Globo's official announcement of Eliana's signing, one of the most talked-about Brazilian television moments in recent years. The account regularly tracks major talent moves between Brazil's biggest networks, including SBT and TV Globo, making it a primary source for Brazilian TV industry news.
Yes — SBT, Silvio Santos, and personalities like Celso Portiolli appear consistently in @choquei's content and top hashtags. Brazilian TV drama, network rivalries, and behind-the-scenes stories from legacy broadcasters are a core part of what drives the page's audience engagement.
@dailydachoquei is @choquei's official secondary Instagram page, listed directly in the main profile's bio as a reserve account. Maintaining a backup is a common strategy among large Brazilian gossip pages to protect against content takedowns or restrictions hitting their primary profile.
@choquei's TikTok has been essentially inactive for over two years, with the account's activity concentrated almost entirely on Instagram. For Brazilian celebrity gossip and entertainment news, Instagram has remained the dominant platform where this format's audience lives and engages.
The contact number listed in @choquei's bio carries a 62 area code, which corresponds to Goiânia, the capital of Goiás state in central Brazil. Despite being headquartered outside the traditional media hubs of São Paulo and Rio de Janeiro, the page commands a genuinely national Brazilian audience.
@choquei is rooted in Brazilian entertainment gossip but regularly incorporates international stories that resonate with Brazilian audiences, such as major sports broadcast incidents and global viral moments. The blend of local celebrity drama and globally trending content is central to the account's broad, cross-demographic appeal.
With well over 25 million Instagram followers and engagement running significantly above the category median, @choquei sits firmly in the Mega-creator tier and is widely considered one of the largest celebrity gossip accounts in Brazil. Its audience size puts it ahead of most Brazilian entertainment media outlets, not just creator peers.
@choquei lists a dedicated WhatsApp number and email address directly in its bio for advertising and branded content inquiries. As a Mega-tier page with tens of millions of followers and well-above-average engagement, sponsored placements are primarily accessible to larger brands running substantial campaigns.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@choquei · Instagram
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