Chocheev — whose real surname appears as Chochev in platform references — is a Bulgarian host and video creator based in Bulgaria, operating across YouTube, Instagram, and TikTok with a combined mid-tier following that skews strongly toward his home country.
Total Followers +0.9%
458K
Across Instagram, YouTube, TikTok
Primary Platform
101K followers · 22% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2K–$5.1K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +101 +0.1% | +1K +0.5% | +350 +0.2% | +1K |
| Last 30 days | +436 +0.4% | +1K +0.5% | +3K +1.9% | +4K |
| Last 90 days | +1K +1.2% | +3K +1.4% | +5K +3.1% | +9K |
| Last 365 days | +1K +1.2% | +3K +1.4% | +5K +3.1% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Макароон Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| CeraVe Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| LICKD Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Chocheev — whose real surname appears as Chochev in platform references — is a Bulgarian host and video creator based in Bulgaria, operating across YouTube, Instagram, and TikTok with a combined mid-tier following that skews strongly toward his home country. He launched his YouTube presence in 2020 with a reaction-format concept described in his own channel bio as "реагира на стария" (roughly, "reacts to the old one"), a premise that drove his early breakout and established his reputation for personality-led, comedic video content. His style blends slice-of-life humor, trending formats, and family-oriented scenarios — recent posts feature playful dad-and-daughter content and collaborative skits with creator Valya Dimitrova — all delivered with what he characterizes as meticulous editing. He maintains a consistent upload rhythm across all three platforms, with TikTok showing the sharpest recent growth momentum.
His audience is almost entirely Bulgarian — a rare degree of geographic concentration that makes him an unusually precise vehicle for domestic brand campaigns. Followers skew female and cluster in the 25–34 demographic, suggesting an audience that aged alongside his content rather than a purely teen-driven fanbase. Engagement rates running well above category medians across every platform signal genuine loyalty rather than passive reach. His sponsor roster reflects a deliberate positioning across lifestyle and personal finance: CeraVe partnerships (amplified by dedicated skin-health hashtags) signal appeal to wellness-conscious consumers, while Revolut and the local confectionery brand Макароон round out a mix suited to everyday Bulgarian spending categories. As one of the more recognizable homegrown entertainment creators in a small but underserved digital market, Chocheev is positioned to consolidate that domestic advantage as Bulgarian advertiser budgets for influencer marketing continue to grow.
Chocheev reaches an audience concentrated in BGR primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Макароон and Revolut. Engagement on Instagram runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For BGR-focused brands in comedy and related categories, Chocheev offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chocheev's tier (Mid, 458K combined followers, BGR). Pulled from CreatorDB's category benchmarks.
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"Реагира на стария" — loosely translated as "the old man reacts" — was the video concept Chocheev launched in 2020 that he credits as the turning point for his entire channel. In his own YouTube bio he describes this format as the idea that brought him and his team their first big wave of success and set the direction for everything that followed.
Valya Dimitrova is a recurring collaborator in Chocheev's Instagram and short-form content, regularly featuring alongside him in comedy and trending-challenge clips. The two appear together often enough that fans frequently tag or mention her directly in the comments on his posts.
Yes, father-daughter content is one of Chocheev's signature recurring themes. His captions reference being a father willing to go to any length for his daughter — including dressing up as a prince — a brand of relatable parenting humor that connects strongly with his predominantly female adult audience.
@Chochev Episodes is a secondary TikTok channel Chocheev runs for bonus and extended content beyond what appears on his main @chocheev profile. He points followers toward it directly in his main TikTok bio, making it the place to go for viewers who want more than the highlight reel.
Chocheev's real surname appears to be Chochev — his secondary TikTok channel is named @Chochev Episodes, suggesting his public handle is simply a stylized version of his actual family name. His first name is not publicly documented in available sources.
Yes, Chocheev partnered with CeraVe as a YouTube sponsored content creator in late 2025. He used branded hashtags like #ceravepartner and #ceravefitslife to promote the skincare brand's messaging around dermatologist-developed formulas and skin hydration.
Yes, Revolut sponsored content on Chocheev's YouTube channel in 2026, making the fintech brand one of his higher-profile international partnerships. It fits a broader pattern of Revolut activating through mid-tier creators with highly engaged local audiences across Eastern Europe.
Alongside CeraVe, Chocheev's confirmed YouTube sponsorships include Revolut, Макароон, and LICKD. LICKD is a creator-focused music licensing platform, while Макароон and Revolut round out a mix of local and international brand partnerships.
Chocheev is based in Bulgaria, and his audience is almost entirely Bulgarian — making him one of the most locally concentrated creators in the Bulgarian entertainment space. The largest share of his viewers are women between the ages of 25 and 34.
Chocheev is active on Instagram, YouTube, and TikTok, with Instagram listed as his primary platform. He also maintains a separate TikTok account, @Chochev Episodes, dedicated to extended content for fans who want more than his main feed offers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@chocheev · Instagram
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