United Kingdom
Chloes Deal Club is a London-based personal finance and deals creator who built her following around surfacing money-saving opportunities for a UK audience — from Amazon sale picks to cashback platforms.
Total Followers +2.6%
251K
Across TikTok, Instagram
Primary Platform
TikTok
53K followers · 21% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$9.9K / IG post
The creator announced a year-long paid partnership with TopCashback UK, a brand she has organically promoted for years, marking a significant long-term commercial commitment.
Chloe Carmichael took home the audience-voted Money Influencer of the Year award at the prestigious British Bank Awards, beating out competitors with significantly larger followings.
She appeared on This Morning alongside Alison Hammond and Dermot O'Leary, and was hand-picked for what was described as 10 Downing Street's first-ever influencer campaign, focused on anti-fraud policy discussions.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +158 +0.1% | +0 +0.0% | +158 |
| Last 30 days | +0 +0.0% | +7K +3.3% | +0 +0.0% | +7K |
| Last 90 days | -101 -0.2% | +0 +0.0% | +0 +0.0% | -101 |
| Last 365 days | -101 -0.2% | +0 +0.0% | +0 +0.0% | -101 |
Daily follower snapshots from CreatorDB's longitudinal index.
Chloes Deal Club is a London-based personal finance and deals creator who built her following around surfacing money-saving opportunities for a UK audience — from Amazon sale picks to cashback platforms. Recognised as Money Influencer of the Year, she operates across TikTok and Instagram, with her larger and more active community on the latter. A newsletter runs alongside her social channels, giving her a direct-to-audience layer that extends her influence beyond platform algorithms and signals a more media-brand approach than a typical creator.
Chloes Deal Club reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Household / Cleaning, Finance / Cashback, a clear signal of fit for brands in those categories. Demonstrated partners include Flash (P&G) and TopCashback. Engagement on TikTok runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Household / Cleaning and related categories, Chloes Deal Club offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chloes Deal Club's tier (Mid, 251K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Chloe's Instagram bio lists Money Influencer of the Year as a title she holds, making her one of the recognised names in UK personal-finance content creation. It distinguishes her from generic voucher accounts and signals industry credibility beyond just posting discount codes.
Yes, Chloes Deal Club runs a dedicated newsletter where she sends curated UK money-saving finds directly to subscribers. A sign-up link is pinned in her Instagram and TikTok bios, sitting alongside what she calls her 'popular links' for quick access.
She focuses on UK-specific deals spanning Amazon sales, cashback platforms, and everyday product finds across home, cleaning, and lifestyle categories. Her bio's 'secret deals' framing suggests she prioritises lesser-known or time-sensitive offers rather than widely advertised discounts.
TopCashback features regularly in her content, with dedicated hashtags like #topcashback and #cashbackjoy appearing across her posts. She actively promotes cashback as a core money-saving strategy, making it one of the more consistent third-party partnerships in her feed.
Yes — Amazon Prime Day content is a clear pillar of what she posts, with recent videos promoting specific sale items like the Flash Speedmop and the hashtag #amazonhauluk appearing frequently. She uses major Amazon sale events as high-traffic moments to share time-sensitive picks with her audience.
Hashtags including #f1, #barcelonagp, #formula1, and #redbullracing have appeared in her content, suggesting she has posted around F1 events — likely as lifestyle or brand-adjacent content sitting alongside her core deals feed. It is an unexpected crossover for a money-saving creator and points to a broader personal brand beyond purely frugal content.
Beyond straightforward discount-hunting, the hashtag #takethenextsteptoinvest has featured in her content, indicating she occasionally touches on personal finance and investment themes. This positions her closer to a well-rounded money influencer than a niche coupon or voucher-only account.
Yes — a recent sponsored post promotes the Flash Speedmop as part of the Amazon Prime Day sale, with the #backtocleaninaflash hashtag confirming an active brand partnership. Household and cleaning products are a natural fit for her deals-focused audience looking for practical everyday savings.
Despite TikTok being her primary listed platform, Chloes Deal Club has built a substantially larger following on Instagram, where she also posts more frequently and is growing steadily month on month. Instagram appears to be the main hub of her community, with her newsletter links and partnership content centred there.
Chloe is based in London, which she notes directly in her Instagram bio, and her deals content is overwhelmingly focused on the UK market. That said, her audience includes a notable slice of viewers from the United States and other English-speaking countries, likely drawn in by universally applicable money-saving principles.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@chloesdealclub · TikTok
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